Najpredávanejšie - Bestsellery - Ekonómia, manažment, marketing strana 43 z 178
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Ekonómia, Ekonomika
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Manažment
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Podnikanie, obchod, predaj
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Marketing, reklama, žurnalistika
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Dane, účtovníctvo
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Financie, finančný trh, investovanie
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Personalistika
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Bankovníctvo, poisťovníctvo
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![Ekonómia, manažment - ostatné]()
Ekonómia, manažment - ostatné
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné Knižné bestsellery nesmú v našej ponuke rozhodne chýbať. Najpredávanejšie a najobľúbenejšie knihy slávnych spisovateľov vás vtiahnu do deja a ponúknu vám množstvo skvelých príbehov. Vyberte si žáner, ktorý je vám najbližší alebo darujte najnovšie knižné bestsellery ako darček svojim blízkym.
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Daňové a nedaňové výdavky 2024
Titul obsahuje:
Abecedne zoradené daňové a nedaňové výdavky s príkladmi
• z pohľadu zákona o dani z príjmov
• z pohľadu zákona o dani z pridanej hodnoty
• z pohľadu zákona o účtovníctve (JÚ, PÚ)
• prípady z praxe pri uplatňované daňových výdavkov
Daňovým výdavkom je výdavok alebo náklad na dosiahnutie, zabezpečenie a udržanie zdaniteľných príjmov preukázateľne vynaložený daňovníkom a zaúčtovaný v účtovníctve daňovníka, pričom pri využívaní majetku, ktorý môže mať charakter osobnej potreby a s ním súvisiacich výdavkov či nákladov, je daňový výdavok uznaný len v pomernej časti, v akej sa používa na dosiahnutie, zabezpečenie a udržanie zdaniteľných príjmov, ak zákon o dani z príjmov neustanovuje inak.
Daňovými výdavkami nie sú výdavky alebo náklady, ktoré nesúvisia so zdaniteľným príjmom, aj keď tieto výdavky alebo náklady daňovník účtoval, výdavky alebo náklady, ktorých vynaloženie na daňové účely nie je dostatočne preukázané a ďalej výdavky, ktoré sú uvedené v § 21 zákona o dani z príjmov.
Million Dollar Weekend
It's time to leapfrog the only hurdle between you and a million-dollar company. More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs back, to become a 7-figure founder.
MILLION DOLLAR WEEKEND offers an into-the-deep-end process for overcoming fear and perfectionism and making the business of your dreams a reality. Step-by-step, Noah shows what it takes to oust fear and build the "ask muscle", and shares practical advice that every entrepreneur needs to master. By demystifying what it takes to start a business, turning risk into realistic action and fear into fun, this is the beginning of your journey to successful entrepreneurship.
And the best part? You can kickstart this process in a weekend.
The Activist Leader
If you want to be a successful leader in today’s business world, you need to think like an activist.
This urgent and essential book shows how to do just that. The Activist Leader argues that the world needs a new kind of business leader, one that thinks differently about their role in today’s challenges. From climate change to inequality, the major crises facing society have become critical issues for business, and the world expects companies to step up.
This is a pragmatic book. Jon Miller and Lucy Parker show what it takes to do business in these challenging times, taking a close look at companies such as Apple, Mastercard, Nestle, Maersk, JP Morgan Chase and Walmart.
Most people feel powerless when they look at the problems facing the world – but if you’re a leader in a big business, you’re not powerless. Whether you’re a top executive or earlier in your working life, this book shows that thinking like an activist can have a transformative impact – for yourself, for your businesses, and for broader society.
Power Failure
A magisterial history of the astounding rise - and unimaginable fall - of America's most iconic corporationPerhaps no company reflects American ingenuity, innovation, and industrial fortunes as well as the iconic General Electric Company. Producing storied leaders and almost every product imaginable, GE built a cult of success that hid cracks in its foundation. In this masterful history, William D.
Cohan, one of America's most pre-eminent financial journalists, argues that GE's legacy is both a paragon and a cautionary tale through which to understand twentieth-century America. Power Failure limns the eventful 130-year history of GE, bringing fresh analysis drawn from rare interviews with key figures of the company's golden era, including Jack Welch himself. As Cohan recounts, Welch traded on a sterling legacy to make GE the most valuable and respected company in the world, while cloaking its vulnerabilities.
What he handed to his successor Jeffrey Immelt was, Cohan argues, both an impossible standard and a more troubled reality. Tracing the company's leaps and stumbles through the personalities that defined it, Power Failure offers a surprising retelling of the GE story, puncturing the myth we think we know for a fresh look at its legacy - and what it tells us about the state of the financial world.
WHY listen to, work with and follow YOU?
Whether setting out on your career or already ensconced in the boardroom, you will not succeed on your own. You need others to choose to listen, buy into and come with you. Global leadership expert Larry Robertson highlights communication as the most critical yet least well practised aspect of leadership, using his 3 Qualities of True Leadership: Authenticity (AQ), Empathy (EQ) and Intent (IQ).
WHY YOU? is packed with stories, examples and tools to help you lift your game holistically, both as a true leader and a better person. Drawing on his own extensive experience of coaching the world's leading executives, Larry offers advice into many of the challenges that current and potential leaders face: Negotiating the near impossible deal Taking organisations to the top Invigorating teams Managing tensions Winning over sceptical stakeholders Leveraging the value of diversity Building a meaningful career Pitching ideas successfully Creating a personal legacy
Trafiť klinec po hlavičke, Nové, prepracované vydanie
Podnikatelia (a častokrát aj zamestnanci) si často o sebe myslia, že sú výnimoční vo svojich problémoch, sú špeciálny prípad a ich situácia je nadštandardne špecifická. Priatelia a kolegovia, podnikatelia, je to klamstvo, ktorému sme mnohí uverili. Bol to aj môj prípad, a tak ani ja nie som výnimkou.Pozrime sa teda na niektoré také výnimočné javy, ktoré sa stále znova a znova opakujú a nie sú ničím výnimočným a zvláštnym, čo by neprežívali aj ďalší podnikatelia. Chýba vám hotovosť, vo výrobe je neporiadok, nestíhate termíny, ľudia vám vysvetľujú, že zákaziek je príliš veľa a že treba ubrať na tempe, ale vy tušíte že vyexpedovaných zákaziek je málo na to, aby ste pokryli ich platy, úvery a dlhy na faktúrach, staršie stroje sa kazia a opotrebovávajú a ľudia chcú nové. A tak ich aj kúpite v nádeji, že sa tým veci zlepšia a prekvapene zisťujete, že sa nič nezlepšilo a že ste opäť zamestnancom kúpili novú a drahú hračku na úver, ale pritom neveriacky sledujete, že očakávané zvýšenie produkcie nenastalo. Meškáte s dodávkami, výrobný plán je natesnaný, ale vy ho dáte „prehádzať“, pretože netrpezlivý zákazník začne kričať a vy chcete vyhovieť aj jemu. Veď predsa viete, čo vás to stálo, kým ste ho získali. A vtedy opäť prídu vaši ľudia a vyčítajú vám, čo ste to spravili, keď ste plán výroby zmenili. Majú pravdu, ale ešte ani neodídu a už je u vás ekonómka, ktorá vám referuje, že nevie, či bude na splátky. Ide vás z toho všetkého poraziť a vy si jasne uvedomujete, že viac ako trinásť hodín v práci je asi ešte stále málo. No tušíte, že firme a aj vám dochádzajú sily. Máte viacero možností, ktorými by ste ešte mohli niečo vyriešiť, zachrániť, viac „zabrať“, niečo vybaviť či inak nastaviť. Ale začína vám byť už jasné, že sa vám míňa čas, peniaze a čoskoro to prestanete zvládať. Alebo to poviem inak a tvrdo: Dochádza vám, že ešte chvíľku a „trafí vás šľak”. Čo teraz? Čo ak vrhnem posledné sily do vecí a toto úsilie mi znova neprinesie očakávanú pomoc a úľavu, tak ako mnohokrát doteraz? A tu už jasne tušíte, že by ste potrebovali TRAFIŤ KLINEC PO HLAVIČKE. Čo je tou správnou úlohou, ktorú keď zmením, tak ňou vyriešim alebo dramaticky zlepším situáciu a všetko sa vyberie správnym smerom? Čo je tým „klincom”, ktorý musím trafiť presne? Ako ho nájsť, s istotou ho identifikovať a presne a razantne ho trafiť? A o tom je táto kniha.
dostupné aj ako:
Köszönöm a visszajelzést
Miért jelent kihívást, ha mások rólunk alkotott véleményével szembesülünk?
Hogyan profitálhatunk a hanyagul odavetett megjegyzésekből és az átfogó éves értékelésből egyaránt?
Miként azonosíthatjuk a zsigeri érzelmi reakcióinkat, amelyek gátolhatják a visszajelzések hasznosulását?
Elárasztanak minket a visszajelzések: a főnökeink, a kollégáink, a családtagjaink folyton észrevételeket tesznek a teljesítményünkkel, a nevelési gyakorlatunkkal vagy épp a megjelenésünkkel kapcsolatban. Visszacsatolás nélkül azonban nincs fejlődés - az emberi és a szakmai kapcsolatokhoz egyaránt hozzátartozik -, mégis rettegünk tőle, sőt, gyakran elutasítóan reagálunk. A visszajelzések fogadásakor ugyanis két ellentétes emberi vágy kerül konfliktusba egymással: tanulni és fejlődni akarunk, ugyanakkor azt is szeretnénk, ha elfogadnának minket úgy, ahogy vagyunk.
A vállalatok hiába költenek évente dollármilliókat arra, hogy kiképezzék a munkatársaikat, miként értékelhetik egymást hatékonyabban - attól még a feedback címzettjeiként nem változik a hozzáállásuk, és nem jól hasznosítják a visszajelzéseket. Douglas Stone és Sheila Heen korszakalkotó, az idegtudomány és a pszichológia legújabb eredményeit humorral és közérthető magyarázatokkal bemutató könyvükben ezt a feszültséget helyezik a középpontba. Gyakorlatias tanácsaiknak és hatékony keretrendszerüknek köszönhetően megtanulhatjuk, miként fogadjuk kíváncsisággal és kellő alázattal a jogos kritika és az építő jellegű javaslatok mellett a nem megfelelően adott visszajelzéseket is. Javaslataikkal gyökeresen átalakíthatjuk a szervezeti kultúránkat, de akár az oktatást és a személyes kapcsolatainkat is.
Emotion By Design
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns.
In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:
- Creativity is a Team Sport
- Dare to be Remembered
- Leave a Legacy, Not Just a Memory
Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design.
With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.
CustomHER Experience
The Buying Power of Women
Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses provide to women. Very few businesses focus on elevating “interaction” so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women’s loyalty. CustomHer Experience provides businesses with the insight, guidance, and tools to
• better understand the female consumer,
• transform the transactional service a woman currently receives into the alluring, interactional experience she craves,
• adjust their approach when interacting with customers, and
• ignite a spark in their teams and companies.
CustomHer Experience sends the clear message that true power comes when businesses focus on providing a brand and consumer experience that women?the world’s most influential consumers?can’t live without. When businesses start doing that?and doing it well?they can cultivate trust, build loyalty, earn referrals, and make top-line sales, and their female customers won’t want to go anywhere else. Katie Mares’s book is for anyone in business who wants to completely upend their industry.
Modern Management And Leadership
From building a team to managing for the long-term, those that are successful in organisations will have one thing in common, the ability to lead and manage.
With the advance of technology and new developments in working practices, much has changed in business over recent years, but one essential truth remains – the importance of leadership and management. Drawing on evidence and experience, Jon Bright brings together helpful and practical suggestions to improve how we lead and manage people, organisations and places.
Whether beginning the long slog up the corporate ladder in local government, the civil service or the not-for-profit sector – or trying to navigate your way in smaller, more fluid and agile organisations, the book covers most aspects of leadership and management. It is for those managing people for the first time and old hands who have got a bit lost. It’s also for people who find themselves in senior leadership roles but have the insight to know they need to further develop their confidence, insights and skills.
The Rare Metals War
A celebrated international bestseller that exposes the ticking time-bomb underneath our new technological order. The resources race is on. Powering our digital lives and green technologies are some of the Earth's most precious metals - but they are running out.And what will happen when they do? The green-tech revolution will reduce our reliance on nuclear power, coal, and oil, but by breaking free of fossil fuels, we are setting ourselves up for a new dependence - on rare metals like cobalt, gold, and palladium. These are essential to electric vehicles, wind turbines, and solar panels, as well as our smartphones, computers, tablets, and other technologies. But we know very little about how rare metals are mined and traded, or their environmental, economic, and geopolitical costs - until now.
Leading Change, With a New Preface by the Author
The International Bestseller - Now with a new preface by the Author.
Millions worldwide have read and embraced John Kotter's ideas on change management and leadership. Leading Change is widely recognized as his seminal work on leading transformational change, and is an important precursor to his newer ideas on acceleration: Effectively managing operations while seizing new opportunity.
Neded more today than at any time in the past, this immensely relevant book serves as both a visionary guide and a practical toolkit on how to approach the difficult yet crucial work of leading change in any type of organization.
Essential Managers Management Handbook
DK brings you a practical guide summarising the skills and secrets you need to manage yourself and others with ease and confidence.
Introducing DK'S Essential Managers series - a one-stop guide full of top tips to boost productivity, performance and passion within a business environment. Achieving excellence as a manager requires a broad skillset, and The Essential Manager's Management Handbook provides easy-to-follow and engaging advice on the six key areas. Nurture your confidence with managing people, leadership, achieving high performance, effective communication, presenting, and negotiating.
Jam-packed with interactive tools needed to thrive in a business environment, from setting goals to solving problems, delivering a speech to developing yourself, this business management book incorporates key quotes, bright visuals, and breakdowns by subject, making it accessible and easy-to-use.
Enveloped in a slim and sleek design, The Essential Manager's Management Handbook encompasses:
Step-by-step instructions adopting a 'how-to' approach across a broad range of themes
Highly effective 'ask yourself' questions to encourage self-reflection and self-growth.
Includes essential guidance on management-specific issues around remote-/hybrid-working
Brings together content from individual titles in the Essential Managers series in a larger "manual" format
Your time is precious, so why waste it?
With power to every page, discover top tips on how to make bold business decisions; chair meetings; manage teams, and more. Invest in this must-have management book and you will be well on your way to boosting your business. With expert insights from management professionals and step-by-step instructions on dealing with challenges and gaining valuable management skills for life, this book provides all the tools you need to soar into success, no matter what your business goals may be!
Branding that Means Business
Now, more than ever, your brand is either loved - or it's noise.
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without?
To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour.
Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people.
Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.
Finanční zralost v praxi II.
Chcete vést mládež k finanční zodpovědnosti?
Tato sbírka případových studií vám s tím zaručeně pomůže. Obsahuje přehledné, srozumitelné a zábavné návody na to, jak:
Zodpovědně pracovat s půjčkami
Používat srovnávače cen a nenechat se jimi nachytat
Mířit k finanční stabilitě a zabezpečit se na důchod
Zvážit klady a zápory stavebního spoření
Vytvořit investiční strategii s pomocí akcií, dluhopisů, podílových fondů nebo kryptoměn a kdy se o tom poradit s profesionály
Hlídat své soukromí a osobní data a bránit se kyberkriminalitě
a mnoho dalšího.
Sbírka volně navazuje na předcházející díl a obsahuje i pracovní listy s úkoly, které vám usnadní procvičování.
In This Economy?
The stuff you really need to know about how the economy works? It's pretty simple. Yes, even if you were bored to tears in economics class, or if you're cross-eyed from reading painfully convoluted-or straight-up misguided-financial commentary. In this particularly disorienting era, Kyla Scanlon is the Tim Harford of the disaffected and disillusioned Gen Z looking for answers.
This is the definitive, approachable guide to the key concepts and mechanics of economics and the most common myths and fallacies to steer clear of. Through Kyla's trademark blend of creative analogies, clever illustrations, refreshingly lucid language-and even quotes from poetry, literature, and philosophy-she answers questions such as:
- Is our national debt really a threat?
- What is a "mild" recession, exactly?
- What's really happening in the employment market, and how do we improve it for workers?
At a time when experts overcomplicate simple things loudly, choosing to generate smoke rather than clearing the air, In This Economy? shows that understanding the markets-and the systems they operate in-is easier than you think.
Whether you're worried about your mortgage rate, job security, bank account balance, or the health of the broader economy, this concise and witty guide will give you the confidence to make smarter financial decisions-no matter what the headlines say.
Strategic Storytelling
How to use storytelling to motivate people in your organisation, drive results and advance your career
In today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organisation in order to stick.
Yet, while all stories can move people to take action, storytelling isn't a one size fits all. The most effective influencers learn to flex their narrative based on the audience's time or their level of expertise.
A story that works on the stage doesn't work in the boardroom
A story that works in the boardroom doesn't work in a team meeting
A story that works in a team meeting doesn't work in a one-to-one conversation
A story that works in one-to-one conversation doesn't work in sales...
Anjali Sharma introduces leaders and ambitious influencers to the Who, Why and How of strategic storytelling in business, enabling them bring about change and drive corporate success by telling exactly the right story in the right way.
Rúgd ki a főnököd! - Vállakozásindítás lépésről lépésre
HOGYAN INDÍTS VÁLLALKOZÁST, ma Magyarországon, hogy boldog és eredményes légy, a vevők sorban álljanak a cuccodért, és igazán nagy pénzt keress sok munkával, de főnök nélkül?
OLVASD EL EZT A KÖNYVET, HOGY VÉGRE TE IS MEGTUDD:
Mi az a tevékenység, amire NEKED vállalkozást kell indítanod
Honnan lesz induló tőkéd, ha nem nyertél a lottón
Milyen cégformát érdemes választani az adott vállalkozási ötletedhez
Hogyan kerüld el és racionalizáld az adófizetést a jogszabályokat betartva, legálisan
Miképp szabadulj meg a versenytársaktól, mintha soha nem is léteztek volna (pisztoly, csomag-tartó, ásó nélkül, törvényesen)
Hogyan szerezz vevőt, sokmilliós marketingköltségvetés helyett kreativitással, néhány tízezer forintból
Mi az, ami a vásárló döntése mögött áll a valóságban, de ő maga sem tudja
Hogyan írj ütős reklámszöveget, ami a vevő tudatalattijára hat, és azonnali cselekvésre ösztönöz?
Hol hirdess, hogy el is jusson az üzeneted a vevőkhöz és ne csak a pénzt égesd
Hogyan árazd a terméked / szolgáltatásod, hogy sok pénzt keress, amit a vevő boldogan kifizet
Miért vállalj garanciát, és hogyan keress milliókat a felelősségvállaláson
Fogd ezt a könyvet most, és olvasd el egy nekifutásra! Majd vedd újra kézbe, és építsd fel vele lépésről lépésre azt a sikeres vállalkozást magadnak, amit te is megérdemelsz!
Your Next Five Moves
From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David “helps entrepreneurs understand exactly what they need to do next” (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers.
You will gain:
CLARITY on what you want and who you want to be.
STRATEGY to help you reason in the war room and the board room.
GROWTH TACTICS for good times and bad.
SKILLS for building the right team based on strong values.
INSIGHT on power plays and the art of applying leverage.
Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur.
Literatúra v kategórii Ekonómia, manažment, marketing ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy.
Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.
V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.
Vzdelávajte sa v kategóriách ekonómia a ekonomika, dane a účtovníctvo, financie, finančný trh, investovanie, bankovníctvo a poisťovníctvo, manažment, marketing, reklama, žurnalistika, podnikanie a obchod a personalistika.
