Najnovšie - Ekonómia, manažment, marketing strana 59 z 177
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné
zobraziť:
How to Go to Work
'I wish I'd had this resource when I was growing up and starting work' Dr Radha, BBC Radio 1
'This is truly life changing. It should be standard issue to every teenager' Tamsin Blanchard, The Guardian
Your first job. It's a daunting prospect isn't it? But it doesn't need to be.
Whether you are on your first Saturday shift, about to start an apprenticeship or climbing the leadership ladder, this is your indispensable guide to surviving and thriving at work.
In this insightful, informative and funny book, founding CEO Lucy Clayton and education policy advisor Steven Haines show us what really matters and how to make the best beginning. From dealing with your mistakes to celebrating your successes, from making an impression on day one to building your resilience and protecting your values - How to Go to Work is packed full of all the vital advice you need to jump-start your fledgling career. Drawing on the collective wisdom of CEOs. creatives, scientists, activists and professionals in every industry, this is all you need to know about how to go to work.
Ekonomické minimum hlavného kontrolóra
Tretie, aktualizované vydanie publikácie Ekonomické minimum hlavného kontrolóra prichádza na knižný trh z dôvodu viacerých noviel všeobecne záväzných právnych predpisov. V súvislosti s uvedenými novelami bolo aktualizované vydanie doplnené o nové poznatky z praxe. Publikácia v sebe spája cenný mix najdôležitejších poznatkov, praktických príkladov, návodov na správnu aplikáciu právnych predpisov, upozornení a odporúčaní, ktoré hlavní kontrolóri pri svojej kontrolnej činnosti najčastejšie potrebujú. Zdieľané informácie sú o to cennejšie, že ich prináša hlavná kontrolórka Ing. Ingrid Konečná Veverková, ktorá prostredníctvom tejto publikácie odovzdáva hlavným kontrolórom vedomosti, skúsenosti a znalosti nadobudnuté počas jej dlhoročnej praxe. Publikácia je určená špeciálne pre hlavných kontrolórov miest a obcí.
Good Services
Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a 'good' service is, what makes a good service and why.This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a 'good' and 'bad' service and describing the common elements within all services that mean that it either works for users or doesn't.
A practical book for non-practitioners interested in better service delivery, a book to guide their decision making without the need to first learn how to design a service themselves.
Sabotage: The Hidden Nature of Finance
Financial malpractice, we're told, is an aberration: the actions of a few bad apples deviating from the norms of a market-governed process and gaming the system. In Sabotage, political scientists Anastasia Nesvetailova and Ronen Palan blow this fiction apart, showing that sabotage is not an anomaly, but part of the business model of finance - and always has been.
Abusive lending practices, misleading investors, manipulating prices, deliberately falsifying figures, cheating, obstruction and taking advantage of 'the dumbest person in the room' - they're actually the main source of profitability in finance, and the surest way to a bonus. If you want to make money in the industry, you need to find ways of sabotaging either your clients, your competitors or the government (or all three), and above all, the market itself. Talking to industry insiders, economists and high net worth customers, examining the history of finance and its workings today, the authors show us how the idea of sabotage not only makes sense of all past economic crises, but must also be at the heart of all future regulations.
Indistractable
We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.
Why does it feel like we're distracting our lives away?
In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want.
More - The 10,000-Year Rise of the World Economy
'Big and timely ... Coggan's account of the rise of the world economy is accessible and mercifully free of jargon'
Sunday Times
More tracks the development of the world economy, starting with the first obsidian blades that made their way from what is now Turkey to the Iran-Iraq border 7000 years before Christ, and ending with the Sino-American trade war that we are in right now.
Taking history in great strides, More illustrates broad changes by examining details from the design of the standard medieval cottage to the stranglehold that Paris's three belt-buckle-making guilds exercised over innovation in the field of holding up trousers. Along the way Coggan reveals that historical economies were far more sophisticated than we might imagine - tied together by webs of credit and financial instruments much like the modern economy.
Coggan shows how, at every step of our long journey, it was connections between people - allowing more trade, more specialisation, more ideas and more freedom - that always created the conditions of prosperity.
Marketingový plán na jednu stránku
Příprava marketingového plánu se často považuje za obtížný a časově náročný proces, ale představte si marketingový plán, který vám zabere pouze jednu A4.
V této knize vám autor odhalí nový přístup k marketingu, který umožňuje vytvořit marketingový plán snadno a rychle. Kniha je interaktivní a najdete v ní spoustu příkladů z praxe, ale i předlohu marketingového plánu, který je vytvořený tak, abyste ho mohli postupně během čtení této knihy vyplnit a na konci získali vhodný plán k vašemu podnikání.
Rewriting the Rules of the European Economy
The problems of today's Europe can be traced directly to the rewriting of the "rules of the economic game" that has taken place over several decades under the strong influence of neoliberalism. If Europe is to return to the innovative and dynamic economy it once had-and if there is to be shared prosperity, social solidarity and justice across Europe-the rules must be rewritten once again. With the Foundation for European Progressive Studies (FEPS), Joseph E. Stiglitz lays out comprehensive programmes and policies designed to relieve the suffering of Europeans and restore a prosperous and equitable European Union.
Helyes pénzügy
Vajon képes-e a pénzügyi rendszer önmagában helyreállítani a társadalmi igazságosságot a szociális és gazdasági szférában? Vedat Akgiray, a török Bog·aziçi Egyetem professzora, valamint az Egyetem Pénzügyi
Szabályozási és Vállalatirányítási Kutatóközpontjának igazgatója jelen kötetében a pénzügyi rendszer fő funkcióját, a közvetítést helyezi a középpontba. E funkciója miatt ugyanis a pénzügyi szektor a társadalmi kohézió egyik legfontosabb területét képezi.
A kötet kiindulási pontjában a szerző kiemeli, hogy a pénzügyek világa elszakadt a gazdasági és társadalmi valóságtól, eredeti célját elfelejtette, ezért újra fel kell fedeznie a világot, mint értékek által vezérelt valóságot. A kézben tartott könyv ezt követően számos olyan finanszírozási koncepciót tár fel, melyekkel pénzügyi rendszerünket egy új, a társadalmi jót hatékonyabban szolgáló modell felé lehetne elmozdítani. A szerző állítása szerint a helyes pénzügyekhez vezető út első lépésben azt jelenti, hogy újradefiniáljuk a pénzügyek saját
életünkben játszott szerepét, majd rendszerszinten áttervezzük annak érdekében, hogy az a teljes társadalmat képes legyen kiszolgálni. A társadalmi és gazdasági jólét ugyanis jelentős részben a pénzügyi szolgáltatások minőségével van összefüggésben.
Milyen reformok kellenek egy méltányosságot célzó pénzügyi rendszer kialakításához? Vedat Akgiray kötetében ehhez számos vezérelvet rögzít, kiemelve például, hogy a pénzügyi folyamatok gyorsaságának soha
nem lenne szabad meghaladnia az azokat szabályozó kapacitások reakciójának tempóját, mivel a gazdasági növekedés és a stabilitás egyensúlyában ez komoly kockázatok kialakulásához vezet. A szerző további fontos ajánlása többek között, hogy a pénzügyi rendszer szabályozásainak kezelnie kell az egyre növekvő technológiai komplexitást. Emellett pedig a pénzügyi tudatosság és az egyéni felelősség növelése szintén a kötet legfontosabb üzenetei közé tartozik.
Podnikové financie, 4., prepracované a doplnené vydanie
4., prepracované a doplnené vydanie
Zbierka príkladov nadväzujúca na vysokoškolskú učebnicu K. Vlachynský a kol.: Podnikové financie spracúva problematiku aplikačným spôsobom. Každá kapitola má teoretické východiská danej problematiky, na ktorú nadväzujú riešené a neriešené príklady. V oblasti teórie vychádza z najnovších poznatkov a prístupov vo finančnej vede, v praktickej aplikácii rešpektuje súčasné normy a pravidlá platné vo financiách a v účtovníctve.
Publikácia sa zameriava najmä na získavanie finančných zdrojov a ich umiestňovanie do majetku podniku, na ohodnocovanie podniku, vzťahy k zahraničiu, analýzu finančnej situácie a finančné plánovanie podniku, finančné aspekty združovania podnikov. Je určená študentom ekonomických fakúlt a pracovníkom z praxe.
The Happiness Project, Tenth Anniversary Edition
"This book made me happy in the first five pages." -AJ Jacobs, author of The Year of Living Biblically: One Man's Humble Quest to Follow the Bible as Literally as Possible
Award-winning author Gretchen Rubin is back with a bang, with The Happiness Project. The author of the bestselling 40 Ways to Look at Winston Churchill has produced a work that is "a cross between the Dalai Lama's The Art of Happiness and Elizabeth Gilbert's Eat, Pray, Love." (Sonya Lyubomirsky, author of The How of Happiness: A Scientific Approach to Getting the Life You Want) In the vein of Julie and Julia, The Happiness Project describes one person's year-long attempt to discover what leads to true contentment. Drawing at once on cutting-edge science, classical philosophy, and real-world applicability, Rubin has written an engaging, eminently relatable chronicle of transformation.
Mastering The Market Cycle
NEW YORK TIMES BESTSELLER
"Mastering the Market Cycle is a must-read" Ray Dalio
"When I see memos from Howard Marks in my mail, they're the first thing I open and read" Warren Buffett
"Howard is a legendary investor" Tony Robbins
Economies, companies and markets operate in accordance with patterns which are influenced by naturally occurring events combined with human psychology and behaviour. The wisest investors learn to appreciate these rhythms and identify the best opportunities to take actions which will transform their finances for the better. This insightful, practical guide to understanding and responding to cycles - by a world-leading investor - is your key to unlocking a better and more privileged appreciation of how to make the markets work for you and make your money multiply.
Digital Trust
Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms.
With a unique combination of academic rigour and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.
Stop Reading the News
STOP READING THE NEWS is a vital toolkit for managing the upsetting coronavirus news cycle and finding equilibrium and calm at a time of chaos and uncertainty
In 2013 Rolf Dobelli stood in front of a roomful of journalists and proclaimed that he did not read the news. It caused a riot. Now he finally sets down his philosophy in detail. And he practises what he preaches: he hasn't read the news for a decade.
Stop Reading the News is Dobelli's manifesto about the dangers of the most toxic form of information - news. He shows the damage it does to our concentration and well-being, and how a misplaced sense of duty can misdirect our behaviour.
From the author of the bestselling The Art of Thinking Clearly, Rolf Dobelli's book offers the reader guidance about how to live without news, and the many potential gains to be had: less disruption, more time, less anxiety, more insights. In a world of increasing disruption and division, Stop Reading the News is a welcome voice of calm and wisdom.
Hyperfocus
'The most productive man you'd ever hope to meet'
TED
Hyperfocus by Chris Bailey is a practical guide to managing your attention - the most powerful resource you have to become more creative, get stuff done, and live a more meaningful life.
In Hyperfocus, you will learn:
- How working fewer hours can increase our productivity
- How we get more done by making our work harder, not easier
- How we do our best creative work when we're the most tired
Our attention has never been as overwhelmed as it is today and we've never been so busy while accomplishing so little.
In Hyperfocus, Chris Bailey provides profound insights into how we can best manage our attention. He reveals how the brain switches between two mental modes - hyperfocus, our deep concentration mode, and scatterfocus, our creative, reflective mode - and how the surest path to being our most creative and efficient selves at work is to combine them both.
'The best productivity plans call for strategy, not just hacks or tactics - and Hyperfocus gives you strategy in spades. When you read this book, get ready to do your most important work!' Chris Guillebeau
The Passion Economy
An indispensable roadmap and a refreshingly optimistic take on our economic future: Award-winning New Yorker staff writer and brilliant creator of NPR's Planet Money shows us how the 21st century economic paradigm offers unprecedented opportunities for curious, ambitious individuals to combine the things they love with their careers.
From 'Focus on Intimacy at Scale' to 'Find Your Valuable Five Percent' and 'The Harder Your Core Customer Is to Reach, The Better You Will Do', Adam Davidson lays down the Ground Rules for success in the new economy.
Drawing on inspiring case studies - a sweatshop-owner's daughter fighting for better working conditions, an Amish craftsman meeting the technological needs of his fellow farmers - as well as the latest academic research, he shows us how the twentieth-century economy of scale has given way in this century to an economy of passion.
Davidson's special talent for breaking down daunting economic terminology and making theory accessible have won him not only respect as an economics guru but also most of broadcast journalism's highest honours. In this breath-of-fresh-air book, he inspires us all to see that with intimacy, insight, attention, automation, and of course, passion, we can succeed in this new economic world.
Lacná kniha Ekonomie koblihy (-50%)
Kniha představuje nový způsob ekonomického myšlení, v jehož středu stojí environmentální a sociální udržitelnost. Kobliha už dnes inspiruje státy i města v moderním přístupu k jejich rozvoji.
Model navržený ekonomkou Kate Raworth nabízí alternativu k ideologii růstu za každou cenu. Umožňuje představit si takovou ekonomiku, která by dala všem lidem důstojný život a přitom respektovala hranice naší planety.
Na sklade 1Ks
11,55 €
23,10€
dostupné aj ako:
Aftermath
In his most practical book to date, financial expert and investment advisor James Rickards shows how and why our financial markets are being artificially inflated and what smart investors can do to protect their assets.
What goes up must come down. As any student of financial history knows, the dizzying heights of the stock market can't continue indefinitely. In turbulent times, the elites are prepared, but what should the average investor do?
James Rickards lays out the true risks to our financial system and offers invaluable advice on how best to weather the storm.
Gazdagodj boldogan!
Bemutatja azokat a tudományosan bizonyított módszereket, melyekkel megnövelheted a bevételeidet, felgyorsíthatod a vagyonod növekedését, és elérheted a teljes pénzügyi szabadságot! Ez a könyv egy útmutató a sikeresebb és gazdagabb élethez. Ha te is többre vágysz, mint a hétfőtől péntekig tartó napi robot, ez a könyv lépésről lépésre segít növelni a bevételeidet, okosan kezelni a pénzügyeidet, és bölcsen befektetni.
Literatúra v kategórii Ekonómia, manažment, marketing ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy.
Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.
V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.
Vzdelávajte sa v kategóriách ekonómia a ekonomika, dane a účtovníctvo, financie, finančný trh, investovanie, bankovníctvo a poisťovníctvo, manažment, marketing, reklama, žurnalistika, podnikanie a obchod a personalistika.
