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How to Make it as an Advertising Creative
This book is aimed at anyone who is considering becoming an advertising creative, studying to become one, or would like to become a better one. Written in an entertaining and informative style, the book explains the diverse set of skills that you need to make it as an advertising creative above and beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book will teach you the intangible skills that are essential if you are to get a job, survive, thrive and ultimately make it big in one of the most exciting industries on the planet. Includes a foreword by David Droga, founder of the Droga5 advertising agency in New York, and one of the hottest names in the world of advertising right now.
For Love and Money
Over the past decade there has been a creative rebirth in the practice of illustration. Boosted by the art worlds acceptance of graffiti and street art, the ubiquitous nature of foolproof vector programs, the re-adoption of illustration by avant-garde fashion labels, the proliferation of character design in two- and three-dimensions, and the technical capabilities of digital delivery, contemporary illustration has more applications, methodologies and fans than ever before. With modes of production ranging from the reimagined traditions of drawing, painting and collage, to the wide range of computer-based applications, and a myriad of unique combinations of both hand and digital means, todays illustrators are breaking the mould in terms of production. This book will investigate these myriad ways of working and creating, by featuring portfolios of images from a diverse range of more than 80 contemporary practitioners, some of whom have never before been featured in a book. Drawn from around the world, each portfolio will be accompanied by analysis and an interview with the illustrator. Building into a collection that showcases new talent and focuses on current trends, this book will offer a definitive guide to illustration in the new millennium.
Idea-ology
Great design is something that makes you pause and think. That's because there is a pure concept behind that design. Without a strong concept, design is merely an arrangement of elements within the parameters of a given format, resulting in design that is purely decorative. Void of the inspiration that makes design transcendent, the audience is left disengaged and intellectually/emotionally indifferent.
Stanley Hainsworth, a designer who is known for design built on strong concepts, takes readers on an unprecedented visual journey through the minds of today's best design thinkers via interviews and project case studies, exploring and revealing the sources of the concepts behind the projects. This book is a visual and informational feast.
Stanley Hainsworth is the principal and creative director of Tether, a multidisciplinary design firm in Seattle. He is the former VP creative director of Starbucks where he oversaw all creative aspects of the Starbucks Coffee Company and associated brands including Hear Music, Tazo Tea, and Ethos Water. Stanley is a national board member of AIGA and a featured speaker on creativity and design worldwide.
Go Logo
Unique among branding or creative guideline books, this book examines the enormous influence of both "commercial persuasion" and "societal persuasion" branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.
Mac Cato founded Cato Gobe in New York in 1985, with Joel Desgrippes in Paris, focused on development of the Emotional Branding concept. Throughout his long career Cato has been an active innovator in his brand consulting programs with many of the world's leading brand-led businesses, including Mercedes, Ford, General Foods, Nestle, Mars, Coke, Pepsi, Nabisco, Chase, Diners Cub, American Express, Heineken, Budweiser, The Limited, ASDA, Kroger, Safeway, Avon, Elisabeth Arden, Victoria's Secret, and Brookstone.
New Ornamental Type
New Ornamental Type presents a dazzling kaleidoscope of highly animated text and type samples across a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity and monuments are just a few of the creative allusions in the hundreds of dramatic and intricate examples inspired by nature, history and just about anything that is visually expressive. The book begins with a historical outline of ornament and its evolution through the major creative periods from the beginnings of the 20th century to the present. The heart of the book contains hundreds of contemporary examples from around the world, organized into three sections, each with a brief essay introducing the background, influences and outstanding aspects of the graphic works.
1000 Ideas by 100 Fashion Designers
Fashion isn't art. The latter can just be admired, while the first needs to be sold. How do designers create constant objects of desire? In this book, 100 designers give 1000 tips on what it takes to be a great fashion designer. These tips address a number of issues: flare inspiration, collection concept, the promise of clothing, the use of fabrics, and more. New talents and renowned names provide insights and ideas for both expert and up and coming designers.
Pentagram Marks
The four hundred marks reproduced within these pages represent the diverse array of identity work produced by Pentagram's partners, past and present, since the company was founded in 1972. Over the past four decades, Pentagram has designed marks for large corporations and small businesses, government agencies and non-profit institutions, clubs and societies, and even individuals, all of whom were seeking a representative symbol to appear on letterhead and books, buildings and websites, and everywhere else imaginable. Previously only distributed in a limited edition, this invaluable book is now made available in a paperback version and will provide inspiration for all graphic designers working on identity projects.
1000 More Graphic Elements
1000 More Graphic Elements is the follow-up to the extremely successful 1000 Graphic Elements, published in 2004. This edition features 1000 new unique graphic embellishments across all kinds of projects, from books to brochures, invitations to calendars to annual reports. It is often the smallest detail that can turn a project from ordinary to spectacular. Inspiration will be at your fingertips with examples of specialty processes such as diecutting and embossing, unique materials, fasteners, specialty inks, binders and more.
White: Insights into Japanese Design Philosophy
The latest publication by designer Kenya Hara following his acclaimed Designing Design. White is not a book about color. It is rather the author's attempt to explore the essence of "white," which he sees as being closely related to the origin of Japanese aesthetics-symbolizing simplicity and subtlety. The central concepts discussed are emptiness and the absolute void. Kenya Hara also sees his work as a designer as a pure form of communication. Good communication has the distinction of being able to listen to each other, rather than to press one's opinion onto the opponent. Kenya Hara compares this form of communication with an "empty container."
In visual communication, there are equally signals whose signification is limited, as well as signals or symbols such as the cross or the red circle on the Japanese flag, which-like an "empty container"-permit every signification and do not limit imagination. It is not only the fact that the Japanese character for white forms a radical of the character for emptiness that has prompted him to closely associate the color white with the state of emptiness. This book offers a personal insight into the philosophy of the successful designer and author of Designing Design. 4 illustrations
Perfect English Cottage
"Perfect English Cottage" explores 18 inspirational homes that celebrate the best of cottage style in the English countryside. The book looks at the decorating and design solutions that make the cottages as attractive inside as out, as well as practical and comfortable to live in. Bestselling author Ros Byam Shaw takes a fresh look at this perennially appealing style, which she divides into five chapters: Character, Holiday, Romance, Simplicity and Elegance. The featured homes are incredibly varied, from a tiny house with exposed beams to a pared-down Georgian gem, to a picture-perfect cottage with roses over the door-and plenty more adorning the interior. Each section ends with a Get The Look page with ideas for recreating the style in your own home.
Essentially French
This book features unique and timeless French-inspired interiors created by those who have a lifelong love affair with French style. In "Essentially French", antiques dealer and stylist Josephine Ryan offers a privileged glimpse into the homes of antique dealers who have a passion for French style. The homes featured include farmhouses, townhouses and apartments, and their decorative styles may differ, but all have something in common - each and every one showcases the beauty of traditional French furniture and accessories, and demonstrates the understated elegance of French life. From the chic simplicity of a Parisian apartment, to the intriguing eclecticism of a London home and the traditional charm of a Provencal farmhouse, the carefully-chosen locations illustrate the many facets of classic French style. This beautiful book is perfect for anyone who seeks ideas for their own French-inspired interior, or for those who simply want to dream...
The Language of Things
In The Language of Things Deyan Sudjic, Director of the Design Museum, decodes the things around us: their hidden meanings, our relationship with them, how they shape our lives and why we desire them.
Design is everywhere. It seduces, pleases and inspires us. It makes us part with our money. It defines who we think we are. An iPhone, an anglepoise lamp, a Picasso, a banknote, an Armani suit, a William Morris textile, a Lucky Strike packet, a spacecraft - every object tells a story. And understanding their stories offers us a whole new way of seeing the world.
'Articulate and wonderfully knowledgeable ... for anyone who takes an interest in the world around us'
Time Out
'A nightmare vision of a world drowning in objects ... witty, well observed and wide-ranging'
Guardian
'An elegant, witty and free-ranging survey, from Thomas Chippendale's ponderous 18th-century manor-house furnishings to Jonathan Ive's sprightly Macintosh iBooks'
Daily Telegraph
'Lively ... engaging'
Evening Standard
'Readable, sharp and worthwhile'
Financial Times
Director of the Design Museum, Deyan Sudjic was born in London of Yugoslav parents. He is a former architecture critic for the Observer, and a visiting professor at the Royal College of Art. Sudjic was Director of the Venice Architecture Biennale in 2002 and is author of The Edifice Complex, the much-praised 100-Miles City, the best-selling Architecture Pack, The Language of Things and monographs on John Pawson, Ron Arad and Richard Rogers.
Lacná kniha Africké umenie zbierka Ivana Melicherčíka /African Art Collection Ivan Melicherčík (-50%)
Súčasnú kultúru na africkom kontinente charakterizuje dynamizmus, ktorý je zachytený v knihe. Kniha zahŕňa sochy liate, kované, ale dominuje v nej aj drevená tvárová a figurálna plastika. Zberateľa zaujíma nuansa: blízke susedstvo umeleckých diel, kde originalita má priestor v geometrickej variácií. Vyskytujú sa v nej rozšírené typy antilopích masiek z Pobrežia Slonoviny, štylizácia týchto masiek je dokonalá, že nikdy neunaví. Kniha má výbornú grafickú prípravu s textami, fotografie zachytávajú sochy z viacerých uhlov.
Na sklade 3Ks
33,00 €
66,00€
dostupné aj ako:
Africké umenie zbierka Ivana Melicherčíka /African Art Collection Ivan Melicherčík
Súčasnú kultúru na africkom kontinente charakterizuje dynamizmus, ktorý je zachytený v knihe. Kniha zahŕňa sochy liate, kované, ale dominuje v nej aj drevená tvárová a figurálna plastika. Zberateľa zaujíma nuansa: blízke susedstvo umeleckých diel, kde originalita má priestor v geometrickej variácií. Vyskytujú sa v nej rozšírené typy antilopích masiek z Pobrežia Slonoviny, štylizácia týchto masiek je dokonalá, že nikdy neunaví. Kniha má výbornú grafickú prípravu s textami, fotografie zachytávajú sochy z viacerých uhlov.
dostupné aj ako:
Design as Art
One of the last surviving members of the futurist generation, Bruno Munari's Design as Art is an illustrated journey into the artistic possibilities of modern design translated by Patrick Creagh published as part of the 'Penguin on Design' series in Penguin Modern Classics.
'The designer of today re-establishes the long-lost contact between art and the public, between living people and art as a living thing'
Bruno Munari was among the most inspirational designers of all time, described by Picasso as 'the new Leonardo'. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children's books, advertising, cars and chairs - these are just some of the subjects to which he turns his illuminating gaze.
How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.
Bruno Munari (1907-1998), born in Milan, was the enfant terrible of Italian art and design for most of the twentieth century, contributing to many fields of both visual (paint, sculpture, film, industrial design, graphics) and non-visual arts (literature, poetry). He was twice awarded the Compasso d'Oro design prize for excellence in his field.
If you enjoyed Design as Art, you might like John Berger's Ways of Seeing, also available in Penguin Modern Classics.
'One of the most influential designers of the twentieth century ... Munari has encouraged people to go beyond formal conventions and stereotypes by showing them how to widen their perceptual awareness'
International Herald Tribune
Lacná kniha Burlesque Poster Design (-25%)
Some are subtle as a fan dance, while others are saucy as twirling tassels, and they're all collected here—the finest, raunchiest, most teasing burlesque poster art, from the Follies Bergère of 1880 to the London Burlesque of 2008. More than 150 poster designs illustrate the history -of bumping and grinding, flirting and subverting. All graphic designers eager to study the evolution of this specific art form will find this collection essential.
Na sklade 1Ks
20,21 €
26,95€
dostupné aj ako:
Bibliographic
Bibliographic: 100 Classic Graphic Design Books is a unique, absorbing compilation of the best design books of the last 100 years. Covering a huge range of material – from historic titles by pioneering type foundries to the best of recent monographs from today’s leading studios – it provides a striking insight into the evolution of graphic design in the twentieth century. Classic graphic design manuals by László Moholy-Nagy and Josef Müller-Brockmann are included, alongside groundbreaking instructional titles on advertising and corporate identity. Monographs designed by and covering the major individuals and studios of the era – from A.M. Cassandre and Alexey Brodovitch to Stefan Sagmeister and Peter Saville – are explored, along with seminal anthologies on trademark design, Polish film posters, the impact of the avant-garde and more. All titles, whether classic histories of Bauhaus design or rarely seen sourcebooks of symbols and type, are illustrated with a wide selection of spreads and their covers, all in colour. In addition, top international designers have provided lists of favourite books from their own libraries. Bibliographic will be a rich source of ideas for graphic designers and a fascinating series of histories of great design books, and should find a place in any studio’s library.
The Designer´s Graphic Stew
Under the witty and metaphorical guise of a high-end cookbook, the author provides visual “ingredients,” such as grid structures, folios, border devices, type treatments, abstract graphic elements, categorized stylistically and functionally. These ingredients are shown in use through a “recipe” format to accomplish strategies such as movement, rhythm, organization, contrast, metaphor, etc. Ingredients are coded and cross-referenced among categories for mix and matching purposes as well as demonstrating varied alternate combinations to achieving different approaches to strategies.
Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York’s largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York.
In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York’s School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements; and, most recently, Design Evolution, released in January 2008. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.
Print and production finishes for packaging
Includes packaging for food and drink, technology and entertainment products, health and beauty items. and Production Finishes for Packaging shows the different effects that can be created, and the key print and production techniques used to achieve them.
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