BIS Publishers B.V.

This handbook documents sixty methods used in design innovation projects leading to the design of new products or services. It is the first publication to bring together methods, tools and case studies that involve multiple design disciplines and perspectives – from product and service design to interaction and user experience design. The book addresses the needs of anyone interested in deploying design thinking academically or operationally inside their organisation. With design thinking becoming an increasingly valued skillset across a wide range of industries, there is an increasing demand for design-based skills in the workplace. More and more organisations are looking at design to improve their organisation and the services and products they offer . The book offers an easily accessible overview of the design thinking process along with a wide range of methods that can be applied across many different areas and contexts. The book is designed as a learning resource to scaffold the reader’s understanding of design as a method for innovation. Each method is presented through an evidence-based description along with simple exercises that allow for a hands-on, interactive learning experience. The book includes blank templates and tools to be used along with the exercises. It further features case studies that exemplify the use of the methods, templates and tools. Accompanied by a compilation of multidisciplinary design challenges, the book is therefore the perfect learning resource allowing readers to study design methods in their own time and at their own pace – individually, in the workplace or to support teaching programs.

Customer EXperience (CEX) is hot! Nowadays it gets harder and harder for companies to be distinctive by the products they offer. So it is key to stand out in the services offered in addition to these product. A focus on the customer experience is needed. A lot of companies realize this, but only few manage to be successful. They understand the theory and the process to get there, but what they lack are concrete tools to bring the theory into practice. ‘CEX SELLS’ is the inspiration book for companies that want to deliver distinctive customer experiences in order to achieve their business objectives. Beate van Dongen Crombags and Deborah Wietzes discuss the various ingredients needed to deliver perfect customer experiences. Ingredients to define and design the optimal experience, but they also describe what is needed in the organization to be able to deliver and manage that desired experience. They show how front-runners world-wide have optimized their customer experience, and what other companies should learn from that. A book that will definitively inspire you to improve your own customer experience!

Find two matching cards of the same artist which can be recognised by the same style in collage art. Collage is a technique of an art production, primarily used in the visual arts, where the artwork is made from an assemblage of different forms, thus creating a new whole. Collage art allowed artists to engage with existing materials, to which they could assign new contexts in order to create a brand new artwork. Ranging from newspapers and magazines to maps, tickets, propaganda, photographs, ribbons, postage stamps, paint, text and found objects, the elements of Collage participate in a handy creative process of putting artworks together and even breaking them apart, in an artistic explorations unto the unknown. The origins of collage can be traced back hundreds of years, but this technique made a dramatic reappearance in the early 20th century as an art form of novelty.

Swearing is and always has been regarded as undereducated, obscene, rude and profane in society. It has been censored, forbidden and the institutions of power continue to ban it from society and all media. Yet despite your mum’s best efforts, cussing is mainstream. It’s even more than that, it’s an integrated part of our culture. We have used profane language since the beginning of time. The number of times we swear is huge. It happens almost automatically and you would have to almost force yourself if you’d want to stop using them. We don’t plan to use them, you wouldn’t think twice about shouting the word “fuck” if you were to hurt yourself. It happens automatically and that’s the interesting point. So is swearing an instinct then? Where did it actually come from and when did it become such a bad thing? What’s the fucking history of swearing? Where does the hidden power of these words even come from? Why does it make you feel so great? Could we use the power of these words and phrases wisely as a tool in our daily life and appreciate the fact that we have them and their emotional effect on us? Having spent some time on searching and looking for the answers to these questions I encountered a treasure trove of interesting information on this beautifully offensive topic.

The enjoyable essays in this book provide a panoramic view over the subject of design. The essays are written to encourage designers and students of design to reflect upon their field. Fundamental questions are raised about the nature of design, about designers themselves, and about the role of design within the broader contexts of business an society.

A lot of people regard their professional life as a ‘different’ life than their private life. But don’t we all have one life? Of which work is an integral part? This book shows you how you can use your full potential and that of your (work) environment in three easy steps. In accordance with the Ego to We-go principle, it illustrates how you can be the same person in both areas for 100% and can create a good work-life balance. In most areas of our life we derive our identity from the labels others give us. This is why the left side of our brain has become very dominant while the right side of the brain tends not to be so prominent. We can consider this reality as ‘above the table’ and ‘under the table’. Above the table we experience the rational reality in which you fulfill a specific role. ‘Under the table’ is a hidden reality of emotions, intuitions and beliefs. They don’t channel their way to the rational reality, but are key to how we feel and our well-being. We do not seek this hidden reality. Conversely, we put a lot of energy into ignoring and avoiding a confrontation with it. When people consciously start using their hidden reality, seeing it and sharing it, it immediately changes the work situation. We can use this to get more out of our life and work and to tap into new energy and creativity again and again. You are happier, are able to work together better and you can get more out of situations you find yourself in.

The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena. What to make of all the brand content being thrust through the digital channels every day by those in search of a willing audience? In the ocean of competing supply, it’s easier to drown than to float to the surface. While warehouses and supermarket shelves overflow, inboxes and servers fill up and everyone has more and more choice, the question arises: What does it take for a brand to stand out? How do brands consistently get themselves noticed in a world that has more and more to offer? The answer is certainly not to create more and more messages. Instead, brand managers should be able to craft ‘polar’ brand associations. In this book, professor, top strategist and entrepreneur Roland van der Vorst shows how brands catch the eye by creating polarity. This goes further than just being different. It’s a sophisticated technique to set brands apart from all other competitors in a radical way. This can be done by creating brand associations that radically split a competitive field into absolute opposites or are able to reconcile these in unexpected ways. Lightheartedly and with a wealth of examples, he describes unique ways of guaranteeing brands to create a break through. Contrarian Branding is a must for brands eager to stand out from the crowd.

You are negotiating every day, whether it's with business partners, colleagues, in the community or at home. The challenge isn't to get as much for yourself as you can at the other's expense. It's in the art of searching together for possibilities that serve as many interests as possible. The premise of this book is that it's both possible and necessary to create value together, distribute the consequences fairly, while strengthening the relationship. In times where 'win as much as you can' is on the rise worldwide, this is a refreshing alternative. 'Mastering the Art of Negotiation' goes beyond deal-making situations. It covers decisionmaking, solving problems together, leading and cooperating, creating partnerships, handling difficult situations, and managing the games people play. The book gives seven practical guides that help you prepare and manage negotiations at moments when the complexity and uncertainty increase. These guides create a comprehensive framework for your ongoing learning and development as a negotiator. In practice, this helps you to: - increase your awareness during your day to-day negotiation challenges - prepare for both simple and more complex negotiation situations and processes - handle increasing complexity in negotiations more consciously and with more resilience - set up constructive dialogues - gain insights into your personal pitfalls when under pressure - develop both a mindset and skills set Using this book and the toolkit will let you embrace complexity and uncertainty with a clear head, a warm heart and on nimble feet.

Type Tricks is about typographical rules and the underlying structure of the work process in the design of new typefaces. In that way, it is both a reference book and a user manual. In an illustrative format, it presents the different stages of type design in an easily accessible manner. Being an expert as a typography professor, Sofie Beier knows exactly what the students need to know and how they can improve their skills. Type Tricks is not only perfect for students, it also comes in handy for every type designer. It gives them the opportunity to reread information they were taught at during their time at school. It's the perfect reference book. The book contains a number of essential tricks that designers need to know and understand. The typographic guidelines are difficult to remember, but with this book you don't have to remember every single one of them.

Augmented Reality is fast becoming one of the most important emerging technologies, with unprecedented investment growth and interest from big tech platforms and accelerator industries. The book introduces Augmented Reality's core concepts and potential to newbies and experts alike. It provides a 'wide lens' perspective of the potential, challenges and impact that the widespread implementation of Augmented Reality will bring. Augmented Reality will most certainly become THE new platform and standard for content creation and experience generation. Its use will make it an essential resource, with a societal impact that can only be compared to the World Wide Web's global influence. Looking at the impact of the technology as it matures into a ground-breaking platform, it goes beyond function to explore the context of the technology's implementation - through social, commercial, and behavioural lenses. It raises a discussion about the forefront of Augmented Reality development, and what its application, and eventual impact, might mean for society in the near future. The book explores current issues already arising in the digital age, due to the implementation of emerging technologies and Augmented Reality in particular - including changing behaviours and social etiquettes, identity in the digital age, privacy and ethical concerns. The book contains an augmented layer, which provides an interactive experience and additional information and will be updated periodically. However, the book is designed in a way that ensures a full [physical] experience without the need for anything extra.

Categories: Economic Forecasting Economic Forecasting Research & Development Management How to Research Trends 22% off Share How to Research Trends : Move Beyond Trendwatching to Kickstart Innovation Paperback English By (author) Els Dragt 25,87 € 33,50 € You save 7,63 € Free delivery worldwide Available. Dispatched from the UK in 3 business days When will my order arrive? Add to basket Add to wishlist Description Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball. 'How to Research Trends' is practical, hands-on and offers multiple perspectives on researching trends for professionals and trend students around the globe. lt shows you that researching trends is a skill that combines the intuitive and the analytical. This book is written for everyone interested in human-centred innovation and for everyone interested in learning more about trend research. Trend research includes so much more than just hypes, styles and the latest gadgets. It studies change and provides an analysis of emerging shifts in people's needs and wants. These trend insights are essential during any innovation process as a foundation to create future proof concepts that improve people's quality of life. Based on a 3 step method, you will learn in a hands-on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kick start innovation. This book synthesises existing theories, concepts and ideas on trend research. The interviews with experts and students will guide you on your trend journey. This will help you to innovate and create change in the short and long term and execute your own trend research.

Travelling is one of the most exciting things you can do. Getting lost in a beautiful forest or visiting every museum in a city; whatever your idea of a perfect trip is, it will always enrich your life. This book helps you to enjoy your trip to the fullest and gives you the opportunity to write down your favorite new memories. It's perfect for people who love to travel, but want some help exploring. If you want to get more out of your trip, Once Upon a Time I Went is a book they should definitely take with them when they travel. It's a notebook with prompts to make the most of your trip and it's full of questions and assignments to help you explore a new city or country.

This book presents a series of contemporary, diverse and innovative design strategies that vary in form, function and design intent. The common denominator of all projects is the alternative and/or experimental approach of combining both private and public spaces. Diverse, innovative design approaches with complex programme are combined with socially and financially sustainable strategies. It shows design approaches with complex programmes, innovative and socially and financially sustainable approach. Innovative Architecture Strategies aims to help understand the different design approaches that can be followed when called to propose a concept and design an innovative mixed-use building. It's also a guide, point of reference, and inspiration book. The book demonstrates an analytical and clear way to conceptualize, explain and present a mixed-use design project. Each project in the book is selected for its different form, function, technique and design intent. They all offer a clear example of a design project. The diverse design approaches are presented in ten chapters. Each chapter begins with explaining the main concept behind the specific design approach and with a reference to a built precedent.

A book about little-known (un)useful facts from the creative field. Structured as a dictionary, it includes meaningful information, idle gossip and anecdotes from A to Z. This is where Coco Chanel, David Carson and Chupa Chups come together on a spread and create inspirational connections and knowledge. It's a perfect handbook for design students, designers, architects and everybody that works in the creative industry. Hotchpotch is structured as a dictionary, making it easy to follow or to look up information on a certain subject. The main objective of the book is to create inspirational connections and to supply knowledge.

Visual thinking and drawing are both becoming increasingly important in today's business settings. A picture really can tell a thousand words. Visualisation is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engagement. Visualising thought processes can help break down complex problems. It empowers teams and staff to build on one another's ideas, fosters collaboration, jump-starts co-creation and boosts innovation. Visual Thinking will help brush aside misconceptions that may have prevented you using these techniques in your workplace. You don't need Van Gogh's artistic talent or Einstein's intelligence to harness the power of visual thinking and make your company more successful. With the right mindset and the simple skills this book provides you the skills to develop your own signature and style and start generating change by integrating visual communication into your business setting.

Tracking how design has changed in previous book Design Transitions has inevitably led the authors to explore how organisations are changing using design. Design is now the key driver of innovation and change within organisations across the globe. It is therefore important to learn how, when and why to use design to drive change in your organisation. Transformations documents how design is being used to support change across different organisations, countries and sectors, sharing the stories of experts in their fields at varying stages of their transformative journeys. The authors present seven roles for change that are used to influence the development of products and services, the shape of the organisation itself and, most importantly, their ability to embrace change. These seven roles can transform organisations to be more innovative, human-centred and resilient: Cultural Catalyst; Framework Maker; Humaniser; Power Broker; Friendly Challenger; Technology Enabler and Community Builder. Well-documented case studies offer readers insight into how design strategies can be successfully activated in different types of organisation. The seven roles offer both designers and non-designers a common language and framework to support design-driven transformation. Transformations, in the right hands, is a potent tool to understand, shape and implement design-driven change.