BIS Publishers B.V.

Creative directors are often thrust into leadership roles with little practical guidance. The result? Stress, costly mistakes, missed opportunities-and sometimes, a team that's far from inspired. As the role becomes more demanding, the need for clear, actionable advice is more urgent than ever. The Complete Creative Director is here to fill that gap, offering essential tools to help you lead with confidence and creativity. This is the first comprehensive manual for creative directors, providing straightforward advice that you can easily incorporate into your daily routine. It will help you understand exactly what's expected of you as a creative and give you the confidence to meet those expectations. You'll gain a solid grasp of best practices while learning to adapt them to fit your unique style and personality. The book also offers techniques for managing anxiety, so you can approach your role with focus and authority. You'll discover how to build strong relationships-both inside and outside your organisation-while fostering a creative culture. Additionally, you'll learn how to develop a thriving creative department, master pitches, and effectively engage with the commercial side of the business. Ultimately, this book will make you more resilient in the face of setbacks, adaptable to constant change, and better equipped to focus on what truly matters: delivering exceptional creative work.

Ever wondered why some people seem to thrive on the unknown while others struggle? Unlock the secret to innovation with "Everything is a Prototype." This guide dismantles the fear of failure, redefining it as a stepping stone to success in any field. It reveals how historical misunderstandings about making mistakes have stifled creativity and offers a new perspective: deliberate error-making as a pathway to genius. The book provides insights and tools for embracing experimentation, leading to breakthroughs in any field, making it a must-have for those seeking personal and professional growth. Its approachable content ensures that readers at all levels can grasp the transformative concepts within. "Written with clarity, humour, and deep insight into how we learn through experimentation, this book will help you explore new ideas fearlessly, seize endless second chances, and boost your chances of success in any endeavour. You'd be crazy not to read it." Jake Knapp (Author Sprint and Make Time)

Are you the driving force behind your company's success? As an entrepreneur, business owner, CEO, director, or manager, you shoulder the responsibility for your organisation's growth and sustainability. It's a challenging role, and even the best of us occasionally ask ourselves: Am I doing everything right? Companies Built to Last is the follow-up to the No. 1 bestseller The Seven Laws of Guaranteed Growth. This book introduces the Bitsing method, a scientifically proven system developed over the past 30 years. In just seven straightforward steps, you'll learn how to guide your organisation toward its goals while avoiding the common pitfalls that trip others up. Whether you're leading a large multinational or running a smaller business, this book provides a practical, hands-on guide to embedding the Bitsing method into your everyday operations. With real-world examples, actionable tools, and expert tips, you'll have everything you need to ensure long-term success. The seven-step method will help you, for instance, make more informed decisions about your business positioning, marketing investments, and sales growth. But Companies Built to Last isn't just about achieving success-it's about building a business that people genuinely want to be part of. It's about creating a company that not only drives profit but also has a positive impact on society and the environment. It's about building something you can be truly proud of. Let's transform your business-forever.

In today's fast-paced world, organisations face unprecedented and ever-evolving challenges, making effective change management more vital than ever. Leaders, managers, and change agents often struggle to make their organisations more resilient, as choosing the right change methods can feel daunting. Without clear guidance on which approaches work best in specific situations, organisations risk adopting solutions that fall short or fail to deliver lasting results, jeopardising their strategic goals. This book is your ultimate guide to navigating these complexities. It introduces 26 change management methods, grouped into four key goals: transformational, transactional, strategic, and tactical. Each method is thoroughly unpacked, explaining what it is, why it matters, how it works, its pros and cons, its historical roots, and the tools needed for success. Featuring five compelling case studies and a fascinating timeline of the evolution of change management methods throughout human history, this book goes beyond theory. It's a hands-on resource designed to empower readers to think critically and strategically about change. By reading this book, you'll gain the tools and confidence to identify and implement the best methods for your organisation. With actionable insights and a focus on real-world impact, this guide equips leaders and change agents to create meaningful, sustainable, and future-proof change programmes. Transform the way you manage change-turn challenges into opportunities and drive long-term success!

Designers in public organizations face the challenges of managing influential stakeholders, shifting priorities, and the complexities of drafting and implementing policy. Often, they lack the headspace to think deeply about designing for effective public engagement. "Conversational Design" helps designers within public and social organizations improve co-design and informed decision making practices. The book offers practical tools and case studies to stimulate participation and foster better conversations, all aimed at achieving shared goals. It also provides a fresh perspective on consolidating data from civic conversations into actionable insights for policymakers. This critical, often overlooked step ensures that citizen voices have a stronger impact on design and policymaking processes. By presenting a novel understanding of design, this book serves both practitioners and scholars of design, as well as professionals in related fields that use objects and tools to shape social situations. It guides readers in making informed decisions on complex social challenges.

Designers are visual thinkers: they are used to sketches, not drafts, and rely on visuals instead of words. As a result, writing is a strange skill for a designer, leading to blank-page anxiety and procrastination. But no more! This book helps designers overcome the challenge of communicating with words. It introduces a writing method that fits how designers think, guiding them in clarifying thoughts, breaking down complex ideas into manageable pieces, and using writing to spark new ideas. Writing is a communication problem at its core: the writer knows something the reader doesn't and must show it using words. So, like design, writing should be simple, clear, and precise. By mastering the craft of writing, designers shape more than just sentences; they shape thoughts. Writing is a journey into harnessing the human mind's ability to generate insights. And while writing may look like a skill, it's a creative superpower, and - thanks to his book - one anyone can master!

Discover a new way to explore three-dimensional design and architecture using prepositions. "Relation of Elements" explores the role of prepositions in architecture and design, a part of speech often overlooked when describing and designing architecture. The book demonstrates how language can shape our understanding of objects and spaces and allows you to discover new ways to shape and define space. The book aims to inspire architects and designers to think creatively by manipulating prepositions and exploring the connections between different composition and structure elements. By making subtle changes to the prepositions used in describing design problems, one can introduce novelty and improvements in the outcome of a project.

This is the definitive and comprehensive guide for what you can do about climate change and to contribute to a better world. It contains lists of go-to shops, beautiful brands, inspiring insights, surprising facts and useful solutions. Through in-depth interviews with leading pioneers, such as Livia Firth, Green Kitchen Stories and Andrew Morgan, you will find exactly what you need to live a more sustainable life. After all, doing good and feeling good at the same time: does it not get any better than that? This revised edition is the newly updated version of the international bestseller This is a Good Guide - for a Sustainable Lifestyle (30.000 copies sold worldwide). All stores, brands, addresses and initiatives are up-to-date with new shops and labels. The book has new interviews, revised facts and figures, and an additional eight pages of tips and tricks.

Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of 'the user' is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today's complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users. Rethinking Users introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It points to new opportunities to create products and services that help users in new ways. The book includes a deck of user archetype cards and step-by-step team activities for unlocking new user-centered thinking and design inspiration. For designers, design researchers, strategists, innovators, product managers, and entrepreneurs in almost any field.

With examples ranging from Precious Plastic to the Sheltersuit, How to Create Better Ideas provides insights into the design process - and into how to produce better ideas in general. The concepts are divided into two sections: the right brain and the left brain. The first section analyses the general design process. The second introduces six self-developed methods that teach you to create more and better visual ideas relevant to all design disciplines. This book is for anyone who would like to understand design more deeply and in more detail. It is for anyone who wants to know, What is design? What is creativity? What mentality and conditions are needed to guarantee a productive design process? It is for design educators and students, and for those working with designers as clients or commissioners. And it is most certainly a guide for design professionals who want to advance their ability to create visual ideas.

The time has come in which graphic designers are playing an important role in rendering ever more complicated information transparent and understandable for a wider audience. To stress this urgency, Renate Boere dove headfirst in the world of project management lingo, confidentiality statements, copyright, complicated contracts, the search for stakeholders, and grant applications. This journey resulted in the designer's novel Beyond Design. This nonfiction novel provides insights into the contemporary, often hybrid, practice of today's multi-talented graphic designers. The story tells how Boere decides to take matters into her own hands by working on socially relevant design projects. An exciting and informative book that gives insights into the designer's do's and don'ts while working on projects from start to finish.

This edition of the Think Like a series displays the wonderful world of engineers. This bundle of insights shows why no one can hold you responsible for the impact of gravity, what Gerrit Rietveld can teach you about going against the flow, that Donald Trump says more than you think, and how Netflix goes beyond binge-watching. This book is for anyone who wants to widen their perspective and broaden their horizons.

Why not use them for design? Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world. Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising. Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.

People face a bewildering choice of new organizational design options. New organizational forms are sweeping across business, now that information technology enables better communication, both internally and across boundaries. This book helps managers to navigate the new landscape, by providing a concise and practical overview of forms like holacracy, the Spotify-model, platform organizations, multidimensional organizing and ecosystems. It discusses these forms and provides a user guide, showing when they are effective and when to avoid them. Short insightful excursions explain how the organizational revolution affects issues like human resource management, the changing role of middle management, planning and control and self-organization. Finally, the book guides you through the question how to design new forms and how to implement them. Practical examples and enlightening case studies show the struggles and successes you face in working in this new environment. Self-organized, dynamic and externally oriented structures replace hierarchical, predictable and internally oriented structures. The business unit and the matrix that dominated the twentieth century are making way for new forms of organizing. This book is the first complete overview of new organizational forms in the information economy. It is an indispensable guide to profit from the opportunities new organizational forms present.

The sequel to the highly successful Don't Read This Book - Time Management for Creative People. Like its predecessor, it uses the "To Don't List" method to help you make the right choices - choices that help you achieve your goals as a creative entrepreneur. Don't Buy This Book walks through the necessary steps: testing your idea, getting it ready for business, and building on it. It covers everything you need to get started or improve your business as a creative and offers practical exercises to clarify who you want to be as an entrepreneur.

Not all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing their skills, this book if for people who have tackled identity projects in the real world, then this is for you. This is a broad introduction on identity design - not branding - don't worry, you'll learn the difference. If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn't the book for you. This book is for graphic designers and people who commission corporate identity projects who want to understand the process and how to deliver one, be it new to the sector or honing their skills.