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Are our efforts to innovate aligned to the challenges of our times? We face high costs, global competition, low productivity, and technology disruptions. We have relied on massive technology investments, but our growth is declining. If we want to maintain our standard of living, we need firms to grow.

In 2005 there was as a street performance in Florence that featured a white canvas with a light grey sentence reading, Art is Everywhere, temporarily exhibited on the streets. The aim of the project was to create a temporary visual emptiness: a necessary condition for opening people s eyes so that they could see the interesting layers of scratches, marks, old posters and parts of the city that normally remain unnoticed by many. Within a few years, it had become a 2 day workshop, where participants are invited to explore the city with new eyes, and were asked to complete small assignments and to document their findings with photographs. This book is the result of that experience, to forget the challenge of defining Art but understand it as a trigger for new and different interpretations of what already surrounds us. It is a meter on how we look at things, and whether we have the right tools or not to decode it. Now more than ever art is strictly related to time. Since Art is everywhere you just have to be at the right place at the right time. But that is not enough. Not only, as Proust said, is it necessary to have new eyes to discover new things it is also indispensable that you are slowing down. See the details. Take the example of the art of Urs Fischer and his melting wax statues. Be it classical figures or realistic persons, everything is set on fire and melts slowly with time. A visitor will not see the same thing as the next one in minutes, one can only see the final horrible ending of a statue if it stays for the necessary time it takes to melt. It s the perfect metaphor for interpretation of art. Where does Art belong? Where does it start and end? Through ingenious collages and montages, the author revolves our expectations regarding the experience of art. A book for young creative minds to get inspired, an instrument for developed artist to reconsider their workshop and the end of borders between what is framed and what is not. Have you ever wondered why our senses become more alert when, say as tourists, we visit a city for the first time? And why it often seems that nothing extraordinary or exceptional ever happens along our daily routes? Is it possible to discover something wonderful and special without the necessity of visiting museums, monuments, or other places that differ from our habitual haunts? Art is Everywhere combines science, hands-on practices used in art workshops, and clear and simple language to answer these questions. And raise some others. "

While staying on theoretical ground, this is a very practical guide to the basic forms and shapes in architectural planning and design. The book is foremost a visual guide. The author presents sixty different basic architectural forms with both a schematic illustration and images of the forms applied in buildings.

Sometimes visiting the atelier of an artist gives us answers about the methods and stories behind a piece. Or even about the reason it exists in the first place. With this book you can take the next step in the ladder towards being an active do-it-yourself art enthusiast. You can be part of this fascinating project where you enter the minds of a selective anthology of creators as they take you along the process and techniques to transform their idea into your own art. From the famous workshops of the Stedelijk Museum of Contemporary Art comes the opportunity of gathering (sometimes) random materials you have in your house and use them in a way you couldn t conceive before you were exposed to the imagination and creativity inside this minds. Also it will difficult not to raise some questions inside your own head that you never thought were there. This book offers the most inspiring workshops the Stedelijk Museum of contemporary art in Amsterdam has organized for young people over the past decade. Now everyone can do these fun workshopscreated by renowned contemporary artists and designersat home, at a party, at a community center, or at school. Finally there is a book about creativity that was actually made with artists, that does not to tell you how you should do it but actually stimulates you to be creative yourself. This book was missing in schools, families and when young people who like to have fun and to explore come together. This is what museums of modern art can do to get closer to how artists think and work. "

Jet propel yourself into the driving seat of a top class web designer. This book sets out the principles and practices of web design. It will help you understand what underpins web structure, design conventions and best practice. It touches on almost every subject and gives you a complete overview and understanding to deliver outstanding web design, leaving you to discover the areas you would like to specialise in and go on to build on these firm foundations. This book is design focused, you will not find one line of code. It takes you through creative thinking, questioning the brief, information architecture, navigation structures, front-end design, dealing with clients and best practice for file management. Unlike a typical 'how to' manual, the style is light, chatty and more like having a conversation with a bloke who knows his stuff. If you want to master great website design and build process, and understand what makes them work, then this book is for you. From the same author as Know Your Onions: Graphic Design and the forthcoming, What to put in your portfolio and get a job: Graphic Design.

This book is a practical guide on how to navigate the innovation maze. It shows the reader four clear routes from different natural innovative starting points and guides you through overcomingobstacles to successfully deliver new business cases for products, services, and business models."

That creativity is about new frontier innovation and genius invention is not very creative to say. If you observe the examples in this book you will notice the secret pattern, the infinitude of ideas one has yet to have if thinking in a different way starts to be the common thing, as suggested by Dorte Nielsen and Sarah Thurber. There isn t a right method to achieve creativity but there is a natural way of thinking out of the box, to look around and be stimulated by the new perspectives you ll get if you survive the boot camp they prepared for your head. A series of exercises that will challenge your immediate associations with objects and will make you achieve new forms of fulfilling your professional or personal objectives. There's a need for a book on creativity that complements the teaching of creative processes and tools, and presents a practical approachon how to enhancethe innate ability to think creatively. This is the opportunity to learn "the secret" of highly creative people. "

If you never thought you would prefer spending one night with an aggressive ostrich in your bedroom to another equally undesirable option you have much to learn about yourself. For example the limits of your tolerance to situations that too frequently will happen throughout your whole life if you decide it. In this game you take the dilemma problem to another completely different level. There is randomness in some of these hypothetic realities that will also uncover some deep dark secrets of your friends. In few cases you will end up thinking you were so happy with your life before you had to choose an alternative. Or that some things cannot be forgotten anymore. Some might sound disturbingly complex decisions but in the end the profound philosophical discussions it will provoke and the sanity questions arising make it almost sound like a serious game. Except it isn t. Can also destroy ethic notions. "Dilemmarama "turns the"would you rather"question into a social and exciting game full of hard choices with rough edges and quirky options, to laugh about, discuss, and battle over. The creators bring the old question to new heights by adding funny illustrations and inventing some tricky rules. "

"The Politics of Print "shows the importance of visual literacy when communicating across borders and cultures. It explores the cultural meaning behind symbols, maps, photography, typography, and colors. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication. We all know the power of propaganda and how it s always strictly related to a memory of a specific symbol, typography and colour. It has a purpose and normally remains a classic design to be parodied years later by a new generation of designers. But visual literacy is still a strong weapon nowadays, it s all about context. This book can be used as a manual filled with realities alerts a designer should be aware so that he doesn t end up in misconceptions of cultural differences and actually make this asymmetries work in his favour. It will result in a stronger, fundamental response to the inevitability of being partial when dealing with images in the midst of globalization. Misinformation and the terrible consequences it may cause, may it be on purpose or not, is always a piece of vital information away. This is the right book to fill that void, to build bridges between different perspectives on the meaning behind some characters, images and even the order and position they are presented in."

So you think you know New York? Yellow taxis, hot dog stands, the hotel neon signs, the old posters in the alleys, the coffee logos in the empty cups, the bearded hipsters with the Don Delillo book in their hand. There s much more to write about, i mean where will you draw the squirrels of Central Park when you go there? This is not your typical tourist guide with the Top 10 attractions, it takes into consideration everything about the city. It adapts to your rhythm and tour. You will have space to write down what you see, draw your maps so you won t get lost, sketch the curious things you encounter. But wait! There s more! This is the fourthin theDIY city guide series, featuring the most popular city in the United States: New York City. These guides are coloring and creative activity books, travel notebooks, and city guides all in one. "

Have you seen the Waste Land documentary? It s about the largest landfill in the world in Brazil where people make a living out of garbage in the dump. Until artist Vik Muniz comes and Art is born out of rubbish materials and ends up in Phillips, an auction house in London, one of the most important in contemporary art. Inspired? Through Trashures useless garbage will become indispensable to your project. You can also get to know how other artists reacted to the transition from useless, scrap, ordinary things to unique pieces of art, ingenious assemblages of beautiful and smart designed new products. For whoever has an eye for it, there is beauty in everything, from rubbish to stuff that is plain useless. This book features fifteen international artists who work with rubbish, showcases some of their projects, andincludes a DIY spread for a project by every artist. "

In this book, you will learn everything about nothing; this book is for the curious, the smart asses, and the conversation starters. And for everyone who needs more of nothing in daily life.Read Nothing in Here is an unscientific exploration of the meaning, function, history, and misuse of the word

This book will help design professionals to become more familiar with effective practices and tools for strategic innovation projects. It provides a set of guidelines to facilitate the application of such tools, to assist the professional to play a strategic role and create effective ways of working on projects.

Event design is a new approach to systematically decompose and recompose the success of events. By using the #EventCanvas template, one can identify where and for whom the event can be innovated. It is a handbook to document, discuss, and design events worth attending, and illustrates good event design.

The consumer wants to experience every key point of a concept. This book will help to translate your idea into a fully matured concept, and also gives insight into the consumer's mind to make your concept successful.

Most of our ideas never see the light of day. Why? If you ask a creative person, the answer will always revolve around time. "Don't Read This Book "focuses on how to make choices about everything you do in your daily creative practice and life. It s not about a minimalist way to spend and organize your creative time as Hemingway with twitter, it s not even to be as synthetic as you can in your to-do lists so that procrastination is taken into consideration without provoking late afternoon regrets. It s about too many characters in this sentence as there isn t time for everything. It s actually Less = Less. To Do Lists are actually too many times a naive knowledge about yourself (birthday and new year resolutions are a painful reminder of this reality). The main message of this book is Focus. It connects the decisions you make at a personal, professional and creative level. It s a reminder of how management of time is essential to complete your project and how being dispersed around too many ideas can make you lose time. "