BIS Publishers B.V. strana 4 z 7

Augmented Reality is fast becoming one of the most important emerging technologies, with unprecedented investment growth and interest from big tech platforms and accelerator industries. The book introduces Augmented Reality's core concepts and potential to newbies and experts alike. It provides a 'wide lens' perspective of the potential, challenges and impact that the widespread implementation of Augmented Reality will bring. Augmented Reality will most certainly become THE new platform and standard for content creation and experience generation. Its use will make it an essential resource, with a societal impact that can only be compared to the World Wide Web's global influence. Looking at the impact of the technology as it matures into a ground-breaking platform, it goes beyond function to explore the context of the technology's implementation - through social, commercial, and behavioural lenses. It raises a discussion about the forefront of Augmented Reality development, and what its application, and eventual impact, might mean for society in the near future. The book explores current issues already arising in the digital age, due to the implementation of emerging technologies and Augmented Reality in particular - including changing behaviours and social etiquettes, identity in the digital age, privacy and ethical concerns. The book contains an augmented layer, which provides an interactive experience and additional information and will be updated periodically. However, the book is designed in a way that ensures a full [physical] experience without the need for anything extra.

The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena. What to make of all the brand content being thrust through the digital channels every day by those in search of a willing audience? In the ocean of competing supply, it’s easier to drown than to float to the surface. While warehouses and supermarket shelves overflow, inboxes and servers fill up and everyone has more and more choice, the question arises: What does it take for a brand to stand out? How do brands consistently get themselves noticed in a world that has more and more to offer? The answer is certainly not to create more and more messages. Instead, brand managers should be able to craft ‘polar’ brand associations. In this book, professor, top strategist and entrepreneur Roland van der Vorst shows how brands catch the eye by creating polarity. This goes further than just being different. It’s a sophisticated technique to set brands apart from all other competitors in a radical way. This can be done by creating brand associations that radically split a competitive field into absolute opposites or are able to reconcile these in unexpected ways. Lightheartedly and with a wealth of examples, he describes unique ways of guaranteeing brands to create a break through. Contrarian Branding is a must for brands eager to stand out from the crowd.

The enjoyable essays in this book provide a panoramic view over the subject of design. The essays are written to encourage designers and students of design to reflect upon their field. Fundamental questions are raised about the nature of design, about designers themselves, and about the role of design within the broader contexts of business an society.

A lot of people regard their professional life as a ‘different’ life than their private life. But don’t we all have one life? Of which work is an integral part? This book shows you how you can use your full potential and that of your (work) environment in three easy steps. In accordance with the Ego to We-go principle, it illustrates how you can be the same person in both areas for 100% and can create a good work-life balance. In most areas of our life we derive our identity from the labels others give us. This is why the left side of our brain has become very dominant while the right side of the brain tends not to be so prominent. We can consider this reality as ‘above the table’ and ‘under the table’. Above the table we experience the rational reality in which you fulfill a specific role. ‘Under the table’ is a hidden reality of emotions, intuitions and beliefs. They don’t channel their way to the rational reality, but are key to how we feel and our well-being. We do not seek this hidden reality. Conversely, we put a lot of energy into ignoring and avoiding a confrontation with it. When people consciously start using their hidden reality, seeing it and sharing it, it immediately changes the work situation. We can use this to get more out of our life and work and to tap into new energy and creativity again and again. You are happier, are able to work together better and you can get more out of situations you find yourself in.

Swearing is and always has been regarded as undereducated, obscene, rude and profane in society. It has been censored, forbidden and the institutions of power continue to ban it from society and all media. Yet despite your mum’s best efforts, cussing is mainstream. It’s even more than that, it’s an integrated part of our culture. We have used profane language since the beginning of time. The number of times we swear is huge. It happens almost automatically and you would have to almost force yourself if you’d want to stop using them. We don’t plan to use them, you wouldn’t think twice about shouting the word “fuck” if you were to hurt yourself. It happens automatically and that’s the interesting point. So is swearing an instinct then? Where did it actually come from and when did it become such a bad thing? What’s the fucking history of swearing? Where does the hidden power of these words even come from? Why does it make you feel so great? Could we use the power of these words and phrases wisely as a tool in our daily life and appreciate the fact that we have them and their emotional effect on us? Having spent some time on searching and looking for the answers to these questions I encountered a treasure trove of interesting information on this beautifully offensive topic.

Customer EXperience (CEX) is hot! Nowadays it gets harder and harder for companies to be distinctive by the products they offer. So it is key to stand out in the services offered in addition to these product. A focus on the customer experience is needed. A lot of companies realize this, but only few manage to be successful. They understand the theory and the process to get there, but what they lack are concrete tools to bring the theory into practice. ‘CEX SELLS’ is the inspiration book for companies that want to deliver distinctive customer experiences in order to achieve their business objectives. Beate van Dongen Crombags and Deborah Wietzes discuss the various ingredients needed to deliver perfect customer experiences. Ingredients to define and design the optimal experience, but they also describe what is needed in the organization to be able to deliver and manage that desired experience. They show how front-runners world-wide have optimized their customer experience, and what other companies should learn from that. A book that will definitively inspire you to improve your own customer experience!

Find two matching cards of the same artist which can be recognised by the same style in collage art. Collage is a technique of an art production, primarily used in the visual arts, where the artwork is made from an assemblage of different forms, thus creating a new whole. Collage art allowed artists to engage with existing materials, to which they could assign new contexts in order to create a brand new artwork. Ranging from newspapers and magazines to maps, tickets, propaganda, photographs, ribbons, postage stamps, paint, text and found objects, the elements of Collage participate in a handy creative process of putting artworks together and even breaking them apart, in an artistic explorations unto the unknown. The origins of collage can be traced back hundreds of years, but this technique made a dramatic reappearance in the early 20th century as an art form of novelty.

The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilize complete co-creation in order to create sustainable value with end-users and other relevant parties. Since co-creation is a relatively new discipline, not much has been written on the topic. The authors have bundled their years of practical experience to fill this gap. Unlike any existing publication, this book provides the reader with a clear co-creation framework, giving practical answers to questions such as: 'what is co-creation and how does it work?', 'whom to involve in a co-creation process?', 'how to convince others of the benefits of co-creation and overcome barriers?'.

This handbook documents sixty methods used in design innovation projects leading to the design of new products or services. It is the first publication to bring together methods, tools and case studies that involve multiple design disciplines and perspectives – from product and service design to interaction and user experience design. The book addresses the needs of anyone interested in deploying design thinking academically or operationally inside their organisation. With design thinking becoming an increasingly valued skillset across a wide range of industries, there is an increasing demand for design-based skills in the workplace. More and more organisations are looking at design to improve their organisation and the services and products they offer . The book offers an easily accessible overview of the design thinking process along with a wide range of methods that can be applied across many different areas and contexts. The book is designed as a learning resource to scaffold the reader’s understanding of design as a method for innovation. Each method is presented through an evidence-based description along with simple exercises that allow for a hands-on, interactive learning experience. The book includes blank templates and tools to be used along with the exercises. It further features case studies that exemplify the use of the methods, templates and tools. Accompanied by a compilation of multidisciplinary design challenges, the book is therefore the perfect learning resource allowing readers to study design methods in their own time and at their own pace – individually, in the workplace or to support teaching programs.

Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. Brand the Change challenges you to put your head above the clouds to formulate a compelling big vision, while having your feet in the mud: to understand how to realize that vision by selling yourself well and all the practical branding challenges that come with it. The book unpacks the brand building process in practical steps, offers you the tools and exercises to build your own brand, offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change making brands. The content is developed based on years of experience in building brands, conversations with dozens of changemakers across to understand what their branding challenges and need for knowledge and skills are and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.

There is an art to parenting, but nobody knows what it is. All the 'how to' books can never prepare you for the fun that lies ahead. The Art of Parenting is a must-have for soon-to-be or new parents. It is a pictorial guide to the things only parents of little ones know, and the new ones should know. The early years of parenting are graphically pictured in 60 humorous one-page illustrations that everyone will recognize. In a straightforward and simplistic manner, Drew de Soto captures the funny, smelly and sometimes difficult moments with new-borns and toddlers.

Some people are obsessively invested in climbing the social ladder. Author Nimrod Kamer (Vice, GQ) undermines this from within as he inserts himself in numerous political or celebrity events. His resumé lists Uber trolling, penetrating members clubs and having Kanye West ask for his information after presenting himself as the editor of his Wikipedia page. The book is full of humorous tips and tricks based on experiences of the author (the self-proclaimed most ambitious social climber alive). With a witty and provocative pen he shows how to penetrate a world that’s obsessed with status. High skilled jobs are going away to machines, no one will help you get ahead in life if you don’t grow some guts mixed with disesteem and disrepute. Forget your dignity, let yourself be thrown out once in a while or blacklisted, wear their loathing with pride. Some say social climbing is crass and rude, actually it’s just an appropriate form of class warfare. The world’s obsessed with status not skill, and attempting to change it from outside is futile. The only way to throw some shade of your own is shamelessly undermine high society from within.

We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it very hard. For one reason or another pitching ideas is one of the most undervalued practices in our field of expertise. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept. You can have the best ideas in the world, but if you are not able to bring them across, they will never become reality. This book takes you inside of the heads of the people you have to convince. It helps you to find the essence of the idea you want to get across and explains how you can really convince the right people in the end.

Composing Architecture and Interior Design introduces different ways of creating architectural space, based on controlled transformations of physical models. It explains how to compose architectural spaces step by step and can be used from the first years of architecture and interior design studies - and beyond. This book demonstrates how generative design can be applied in architectural practice, regardless of having any knowledge of digital design software. If explained in one sentence, the base of generative digital design is the design logic of transformations. The book starts by introducing different spatial configurations using basic elements, being walls, floors and ceilings, in order to create spaces with different architectural qualities, such as collective or transition spaces. Throughout the book, the most contemporary approaches of composing space, such as folding surfaces or combining curves are explained step by step with diagrams and physical models. Each chapter begins with a globally acknowledged, built project.

75 LESSONS FROM THE WORLD OF DESIGN This anthology of design concepts reveals what you can learn from Mad Men's Don Draper, why the Beatles were not just brilliant as musicians, how a lemon tart can make you world famous and why purple is just always so wrong. Unless you're Prince or the Pope, that is, but this book is for everyone who isn't.

Vacations are made of freedom. Pure freedom. Our busy lives, full of obligations, mean that vacations may be the only times we can do whatever we want, wherever we want. So just how weird is it that we all spend that precious time doing the same things? That we descend en masse on the same cities, cluster around the same attractions and all visit the same picturesque neighborhoods that can’t actually handle the influx? How to Be a Better Tourist takes a fresh look at making your vacation truly worthwhile. After all, what if all your vacations seem to be getting more and more the same? What if being a tourist is suddenly no longer quite as innocent as it first seemed? Or what if your long list of must-sees in fact stresses you out? As the writer Elbert Hubbard poignantly put it, “No man needs a vacation so much as the man who has just had one.” Find out why you should perhaps stay at home. Understand why you also need to work while on vacation. Read why tourists should visit supermarkets and residential districts too. Our typical vacation behavior ? visiting the maximum number of highlights in the minimum time ? is rarely the most rewarding. How to Be a Better Tourist helps you get the most out of your stay without damaging the soul of your destination. Because, ultimately, an imaginatively considered vacation is a genuinely rewarding experience.