Penguin Books strana 472 z 485
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Purple Cow: Transform Your Business By Being Remarkable. Seth Godin
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Vypredané
14,95 €
2001: A Space Odyssey
An object is found on the Moon. Who made it? Men travel into space to find out – a billion kilometres to the rings of Saturn. Something is waiting for them…
Vypredané
7,00 €
Man from the South and Other Stories
Roald Dahl is the master of the unexpected. Things are not always what they seem and nobody should be trusted. In this collection of his short stories we learn some strange lessons about the dangerous world we live in. But you will have to wait until the final pages of each story to discover the last, terrible twist!
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7,30 €
Becoming Jane Eyre
A beautifully imagined tale of the Bronte sisters and the writing of Jane Eyre The year is 1846. In a cold parsonage on the gloomy Yorkshire moors, a family seems cursed with disaster. A mother and two children dead. A father sick, without fortune, and hardened by the loss of his two most beloved family members. A son destroyed by alcohol and opiates. And three strong, intelligent young women, reduced to poverty and spinsterhood, with nothing to save them from their fate. Nothing, that is, except their remarkable literary talent. So unfolds the story of the Brontë sisters. At its center are Charlotte and the writing of Jane Eyre. Delicately unraveling the connections between one of fiction's most indelible heroines and the remarkable woman who created her, Sheila Kohler's Becoming Jane Eyre will appeal to fans of historical fiction and, of course, the millions of readers who adore Jane Eyre.
Vypredané
11,55 €
Percy Jackson and The Titans Curse
It´s the last Friday before the winter holidays but Percy Jackson isn´t at school: he´s battling the fearsome Manticore (half human, half lion), which in itself isn´t ideal . . . but with Annabeth missing and the goddess of the hunt held captive, things g
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7,95 €
Lost in New York
This is Nicky’s first visit to New York. He is going to stay with his aunt, but she is not at the airport. Then some older boys on motorbikes play a dangerous game with him. Not long after he arrives, the police are looking for Nicky. Can he find his aunt before the police find him?
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6,10 €
The Turn of the Screw
A young woman comes to a big house to teach two young children. It’s her first job and she wants to do it well. But she begins to see strange things – the ghosts of dead people. Do the ghosts want the children?
Vypredané
7,00 €
Cinderella Man
Jim Braddock is a successful boxer in New York. But in October 1929 the American economy fails, and at the same time Jim starts to lose in the boxing ring. Does the true story of Jim Braddock — the Cinderella Man — have a happy ending?
Vypredané
6,70 €
You Are What You Eat
In the primetime Channel 4 television series You Are What You Eat, Dr Gillian McKeith works closely with eight ordinary people to give them a nutritional makeover. As they get on the path to health their bodies and their lives turn around in amazing
ways. In the book, Dr Gillian brings together the practical advice and the real-life stories to create the diet and nutrition sensation of the year. There are 10 steps to follow which will literally transform the way you approach your diet and your h
ealth. The results are incredible and anyone can do it. At a time when the western world is waking up to the nightmare of obesity problems, Dr Gillian is a positive voice of inspiration whose approach is fun and passionate about food and about life.
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18,95 €
Enemy of God
The continuing story of Arthur, the second in a trilogy which began with THE WINTER KING. The novels bring Arthur and his world to vivid life. A man battling for his vision of the future in a brutal age, dragged down by suspicions and magics of the past,
Vypredané
10,20 €
Emil & the Detectives
Emil is travelling alone to his grandmother’s house in the city. He is carrying money toher from his mother. Then a man on the train steals the money. Emil follows the thief and an exciting adventure begins, with lots of detectives, a lift boy, and a fight in a bank!
Vypredané
7,00 €
Death on the Nile
Linnet Ridgeway is rich, beautiful and clever. She appears to have everything. But Linnet also has enemies. When she is shot dead on a passenger boat in Egypt, it is fortunate that Hercule Poirot is also on the trip. But even for the great Belgian detective, this is not a simple case. Anglický text
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7,20 €
9th & 13th
When Penguin published What a Carve Up! in 1994, Jonathan Coe's lasting fame was assured. There followed a string of widely acclaimed novels that together chart the changing social fabric of Britain over the last thirty years. 9th and 13th brings tog
ether several uncollected pieces of fiction and non-fiction, some of which never before published in the UK, from the master of comedy and pathos.Upozornenie: Vzhľadom na častejšie obmeny vydaní tejto knihy v zahraničí, kus, ktorý vám zašleme, nemusí
mať rovnakú obálku ako je zobrazená tu. Zobrazená obálka môže byť iba ilustračná. Obsah knihy aj cena budú však identické, bez ohľadu na obálku.
Vypredané
2,95 €
Lacná kniha The Journals of Captain James Cook (-90%)
Cook led three famous expeditions to the Pacific Ocean between 1768 and 1779. In voyages that ranged from the Antarctic circle to the Arctic Sea, Cook charted Australia and the whole coast of New Zealand, and brought back detailed descriptions of the natural history of the Pacific. Accounts based on Cook's journals were issued at the time, but it was not until this century that the original journals were published in Beaglehole's definitive edition. The Journals tells the story of these voyages as Cook wanted it to be told, radiating the ambition, courage and skill which enabled him to carry out an unrivalled series of expeditions in dangerous waters.
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1,62 €
16,20€
dostupné aj ako:
Oliver Twist
His mother is dead, so little Oliver Twist is brought up in the workhouse. Beaten and starved, he runs away to London, where he joins Fagin’s gang of thieves. By chance he also finds good new friends – but can they protect him from people who rob and murder without mercy?
Vypredané
7,40 €