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The Unbrandables are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment. Yet this is not to say that this demographic always rejects branding. From Muji in Japan, Mojang in Sweden, and Deus ex Machina in Australia to The Village Voice in New York, and even the California-based fast-food brand In-N-Out Burger, brands both new and established have been able to win over a more skeptical set of consumers by recognizing that honesty is the best policy on practical as well as moral grounds. Unbrandable is the guide, as much as there can be one, to imitating these companies successful marketing strategies. Author Adam Stone examines fifty brands and individuals who have learned how to thrive in this new branding landscape by taking a more creative, transparent approach. Each profile focuses on either a brand that works, an industry professional who has adapted to new branding challenges, an individual who can articulate better than any old-fashioned focus group what the new consumer wants, or a place among them, Berlin and Sao Paulo that flourishes on unbrandable principles."

Written by a team of expert authors, this landmark textbook shows that art is more than European and extends far beyond the traditional canon. The History of Art: A Global View answers the urgent need for a more global, inclusive way to teach the history of the world’s art. Led by Jean Robertson and Deborah Hutton, eleven specialists have cohered around the shared goal of bringing multiple perspectives to a worldwide narrative. The resulting survey represents every global region as an important part of an integrated, chronological history that emphasizes cross-cultural connections, contrasts and comparisons. The first major art history textbook of the 21st century, The History of Art: A Global View equips students to understand the history of art in new and revealing ways.

A beautiful showcase of Johann Doppelmayr's magnificent Atlas Coelestis that deconstructs its intricately drawn plates and explores its influential ideas. Showcasing Johann Doppelmayr's magnificent 1742 map of the cosmos, Atlas Coelestis, this spectacular guide to the heavens is also a superb introduction to the fundamentals and history of astronomy. Charting constellations, planets, comets and moons, Doppelmayr's Atlas presents the ideas and discoveries of many famous and influential astronomers, including Copernicus, Riccioli, Kepler, Newton and Halley, in intricate colour plates that interweave annotated diagrams and tables with figurative drawings and ornamental features. Here, you can appreciate the beauty of those exquisite astronomical and cosmographical plates and comprehend the details, which are also presented in step-by-step deconstructed form. Astronomer Giles Sparrow elucidates the scientific ideas inherent in each plate, expertly decoding and analysing the complex information contained in them and placing Doppelmayr's sumptuous Atlas in the context of the ground-breaking discoveries made during the Renaissance and Enlightenment periods. A spectacular, revelatory celestial compendium to the cosmos, Phaenomena expands on and explains Doppelmayr's original, awe-inspiring Atlas and reflects upon its influence on the development of the science of astronomy to the present day.

A celebration of Ukraine's rich cultural heritage, drawing on over 100 of the country's most important works of art and architectural monuments from prehistory to the present. Showcasing more than one hundred objects and buildings - from Byzantine icons and wooden churches to gold-domed cathedrals, folk art, and avant-garde masterpieces - Treasures of Ukraine chronicles the rich arts and heritage of a country currently facing destruction and devastation. The significance of the pieces is explained by renowned artists, curators, and critics, revealing the nation's complex history and its impact on the present. From the development of ancient cultures like Trypillia and Scythia to early states such as Kyivan Rus and the Cossack Hetmanate, to the dawn of Modernism and the striking contemporary paintings and political artworks being produced today, Treasures of Ukraine reminds us that art and monuments represent powerful sources of collective memory and identity. All proceeds will be donated to PEN Ukraine, to help Ukrainian authors in need and support museums in Ukraine.

A fully updated and revised edition of a classic bestseller: the definitive guide to Tutankhamun and his tomb - what it contained, why, and what it means today. On 4 November 1922, Lord Carnarvon and Howard Carter's long search in Egypt's Valley of the Kings drew to a triumphant close: Tutankhamun's tomb had been found. As news of the discovery spread, and as images of the breathtaking treasures began to circulate, this once-obscure pharaoh would capture the imagination of the entire world. A hundred years on, and both the fascination and the drama continue. Scientific research has pushed forward, and the results have been impressive: the tomb's ground-plan and setting are now fully remapped; CT-scanning and aDNA have begun to shed their unique light on Tutankhamun in life and in death; super-accurate recordings have been secured of the Burial Chamber's decorated walls; and we possess at last high-quality photography of Pharaoh's possessions. Our access to Carnarvon and Carter's extraordinary find is greater today than it has ever been, and from this fuller evidence comes one new realization among many - that both the tomb and its treasures had been intended for someone else. In this new edition of his landmark book Egyptologist Nicholas Reeves revisits Tutankhamun in the context of his time, the excavators in the context of theirs, and every aspect, old and new, of the tomb's discovery, archaeology, architecture and art. If what was discovered in 1922 had the ability to amaze, then what has been discovered since will simply astonish.

A beautifully designed, fact-filled fold-out book on Antarctica. John, an intrepid journalist, has long dreamt of visiting Antarctica - and finally his dream is coming true. He's off to Antarctica to be part of a scientific expedition. Join him on his journey as he learns all about this amazing continent and the people who work there.

A deep dive into the history and science of dirt. Millions of people on Earth start their day the same way: we get out of bed, go to the loo and wash ourselves. But this hasn't always been the standard routine. Ancient Greeks and Romans were happy to splash about in public baths, but by the time the plague struck 14th-century Europe, many people believed that water spread diseases. It was not until the 18th century that Louis Pasteur proved that dangerous germs actually lurk in dirt. Even when hygienic habits began to be taught in schools, lessons were limited to washing faces and hands, because those were the parts that everyone could see. Dive deep into the history and science of dirt, discovering how people around the world (and out in space!) keep themselves and their surroundings free from filth, how our ideas of what's clean and what's not have changed and developed over the centuries, and why a little dirt can sometimes be a good thing...

Engaging encounters, personal anecdotes and jargon-free critical insights into some of the liveliest creative minds in modern art, by an international art world insider. Praised by the Art Newspaper as ‘the best art writer of his generation’, Michael Peppiatt has encountered many European modern artists over more than fifty years. This selection of some of his best biographical writing covers a wide spectrum of modern art, from Van Gogh and Pierre Bonnard, to personal conversations with painter Sonia Delaunay, artist Dora Maar, who was Picasso’s lover in the 1930s and 1940s, and Francis Bacon, perhaps the most famous of the many artists with whom Peppiatt has formed personal friendships. Michael Peppiatt’s lively, engaging writing takes us into the company of many notable art-world personalities, such as the Catalan painter Antoni T?pies, whom he visits in his studio, and moments of disillusion, such as his meeting with the self-mythologizing artist Balthus. Art criticism blends with anecdote: riding with Lucian Freud in his Bentley, drinking with Bacon in Soho, discussing Picasso’s trousers with David Hockney... This collection of Peppiatt’s most perceptive texts includes under-recognized artists, such as Dachau survivor Zoran Music, or Montenegrin artist Dado, whose retrospective Peppiatt curated at the 2009 Venice Biennale. Remarkably varied in their scope and lucidly written for a general reader, these selected essays not only provide us with perceptive commentary and acute critical judgment, they also give a unique personal insight into some of the greatest creative minds of the modern era.

A vibrant survey of the trends and talents across the globe fuelling street photography today and a fresh take of what street photography is and can be. A world tour of the very best street photography today, Reclaim the Street showcases work by more than 100 contemporary photographers, from the established to the emerging, from all corners of the globe: here is work by Indian practitioner Swarat Ghosh, Thai photographer Jutharat Pinyodoonyachet (aka Poupay), and the Brazilian photographer Gustavo Minas. Truly diverse in scope, it pays long overdue attention to flourishing scenes throughout the world, interweaving thirty-four photographer portfolios, in-depth case studies, and surveys of the geographical hotspots where communities of street photographers are thriving today. Great photographic minds don't think alike, nor are two streets identical: follow these photographers as they capture snapshots of people and places perpetually in flux. The global, and ultimately optimistic and humanistic edge of Reclaim the Street will deepen its readers' love of photography, as well as leave them inspired by the places and people captured through today's sharpest lenses.