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Najpredávanejšie - Bestsellery - Ekonómia, manažment, marketing strana 123 z 179

Knižné bestsellery nesmú v našej ponuke rozhodne chýbať. Najpredávanejšie a najobľúbenejšie knihy slávnych spisovateľov vás vtiahnu do deja a ponúknu vám množstvo skvelých príbehov. Vyberte si žáner, ktorý je vám najbližší alebo darujte najnovšie knižné bestsellery ako darček svojim blízkym.

Ochrana spotrebiteľa na finančnom trhu


Učebnica Ochrana spotrebiteľa na finančnom trhu je v slovenskom prostredí prvou právne zameranou učebnicou, prinášajúcou ucelený pohľad na vzťahy vznikajúce medzi spotrebiteľom a obchodníkom na finančnom trhu, a to kombináciou súkromnoprávnych a verejnoprávnych aspektov regulácie. V úvodných kapitolách autori rozkrývajú potrebu osobitnej ochrany spotrebiteľov v prostredí finančného trhu, právomoci Národnej banky Slovenska, jej regulačné, dohliadacie a sankčné nástroje. Osobitná pozornosť je venovaná prehľadu procesných možností spotrebiteľa domáhať sa svojich práv voči obchodníkom – dohliadaným subjektom, a taktiež poskytovaniu finančných služieb na diaľku, nekalým obchodným praktikám a neprijateľným zmluvným podmienkam na finančnom trhu. Ťažisko učebnice spočíva v detailnej analýze postavenia finančného spotrebiteľa v jednotlivých sektoroch finančného trhu: bankovníctvo, platobné služby, spotrebiteľské úvery a úvery na bývanie, poistenie, dôchodkové sporenie, investovanie, finančné sprostredkovanie, devízový sektor a garančné systémy. Vzhľadom na hĺbku spracovania problematiky, produktovo orientovanú systematiku a praktické súvislosti, je učebnica určená nielen študentom právnických a ekonomických fakúlt, ale aj právnickým profesiám a ďalším osobám z aplikačnej praxe usilujúcim sa o ochranu práv finančných spotrebiteľov a fungovanie finančného trhu, počnúc osobami prichádzajúcimi do kontaktu so spotrebiteľmi v rámci poskytovania finančných služieb, cez spotrebiteľské združenia, až po osoby venujúce sa finančnému vzdelávaniu, prípadne aj samotných spotrebiteľov majúcich záujem odborne prehĺbiť vlastnú finančnú gramotnosť v oblasti legislatívy.
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25,00 €

Superagency


nstant New York Times and USA Today Bestseller. Tech visionary and co-founder of Manas AI Reid Hoffman shares his unique insider's perspective on an AI-powered future, making the case for its potential to unlock a world of possibilities. "An essential companion." - Fei-Fei Li "An important read." -Bill Gates "Brilliant mind. Compassionate heart. Bold ideas...Read this book!" -Van Jones "Refreshingly optimistic and welcome perspective." - Ariana Huffington "A fascinating and insightful book." -Yuval Noah HarariAs taught at UPenn's Wharton and Stanford.
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20,95 €

Poradenstvo v manažmente, marketingu a podnikaní


Publikácia sa venuje prospešnej a užitočnej službe, ktorou poradenstvo nepochybne je. Kľúčovými „postavami“ sú poradcovia a klienti, ich vzájomné vzťahy, úlohy a očakávania. Zdôrazňuje pracovné postupy, ktoré poradenstvo využíva na dosiahnutie efektov v podobe zmeny. Výsledkom zmien dosiahnutých poradenskou činnosťou je hodnota a jej dodanie pre firmy. Zamýšľa sa nad dopadmi vplyvu umelej inteligencie na poradenskú činnosť a jej účinkom na budúcu podobu tejto atraktívnej profesie.
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27,99 €

Neuroveda a inteligentné systémy v marketingu, manažmente a podnikaní


Publikácia sa venuje oblasti synergii neurovedy a inteligentných systémov, ktorá otvára nové perspektívy pre manažment, marketing a podnikanie. Pútavým spôsobom preniká do poznania mechanizmov ľudského myslenia a emócií, ktoré umožňuje navrhovať efektívnejšie stratégie riadenia, cielenejšie marketingové kampane a inovatívne podnikateľské modely. Inteligentné systémy zároveň poskytujú nástroje na spracovanie komplexných údajov, identifikáciu vzorcov správania a podporu rozhodovania v reálnom čase. Je koncipovaná ako odborný sprievodca problematikou využitia neurovied a inteligentných systémov v prostredí manažmentu, marketingu a podnikania. Obsahuje teoretické východiská, postupy a praktické odporúčania, ktoré môžu slúžiť ako podpora pre akademické štúdium aj pre aplikáciu v praxi.
Na sklade 2Ks
30,49 €

Why Great Leaders Ask Great Questions


Aspiring leaders are hungry to learn all that they can about how to be a more effective leader. And certainly there are tools and best practices young leaders should know and add to their toolkit. But - as Steve Mostyn, one of the world's leading innovators in executive leadership, has learned over the past decades of teaching this cohort - two equally useful activities for the aspiring leader are reflection and experimentation. In his new book WHY GREAT LEADERS ASK GREAT QUESTIONS, Mostyn has crafted an elegant collection of the seven provocative questions aspiring leaders should ask themselves in order to spur that reflection and experimentation. These are some of the most important questions Mostyn poses to each cohort of the Oxford Executive Leadership program's students, honed by the past answers and engagement of thousands of students. The book is simple in conception, profound in execution. In seven accessible chapters, with exercises, research, and examples, the reader will engage with these questions: How do I reflect? How do I spend my time? Where does my power come from? How do I grow my network? How do I make change happen around here? How do I manage my energy? How do I grow more leaders? Inspired in part by Mostyn's work on the Oxford Executive Leadership Programme - an accelerated international leadership development program with over 5,000 alumni around the world - and in part by his numerous workshop sessions where he challenges and supports leaders through his unique questions, the premise of the book is well-tested with aspiring and practicing leaders and is proven to spark both reflection and growth. These seven questions are drawn from the author's deep experience with the needs of rising young executives. Readers will engage with provocative exercises, highly accessible overviews of applicable research, and examples from fellow mid-career executives.
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26,95 €

Goodbye Globalization


GOLD MEDALLIST IN THE 2024 AXIOM BUSINESS BOOK AWARDS A bold new account of the state of globalization today-and what its collapse might mean for the world economy After the Cold War, globalization accelerated at breakneck speed. Manufacturing, transport, and consumption defied national borders, companies made more money, and consumers had access to an ever-increasing range of goods. But in recent years, a profound shift has begun to take place. Business executives and politicians alike are realising that globalization is no longer working. Supply chains are imperilled, Russia has been expelled from the global economy after its invasion of Ukraine, and China is using these fissures to leverage a strategic advantage. Given these pressures, what will the future of our world economy look like? In this groundbreaking account, Elisabeth Braw explores the collapse of globalization and the profound challenges it will bring to the West. Drawing on interviews with prominent executives and policymakers from around the world, Braw poses the difficult questions all businesses and economies will face-and traces the intricate story of globalization from the exuberant '90s to the embattled present.
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19,95 €

Every Screen on the Planet


The global story of the world's most controversial social media network and the struggle to control it. TikTok boasts 1.6 billion active users worldwide and wields unprecedented power over our culture. Its crown jewel is the most addictive algorithm ever invented. As a result, it has become a political football all over the world. In Every Screen on the Planet, Harvard-trained lawyer and investigative journalist Emily Baker-White charts TikTok's rise - from its Chinese founders' early ambitions to its emergence as the world's most valuable startup. She examines its potential value as a surveillance and propaganda tool for strongmen and the huge controversy it has fostered, from India to Washington, DC. Based on explosive reporting that caused TikTok to track the author and led to an ongoing criminal investigation, Baker-White's engrossing narrative takes us inside the company as the US government seeks backdoor access to observe and influence TikTok's data stream and eventually gives the company an ultimatum: divorce from your Chinese founders or be banned. Touching on politics, business and technology, Every Screen on the Planet takes us behind the scenes of TikTok's incredible growth and its astounding - and ongoing - impact on society.
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24,95 €

Femonomics


IT'S NOT IN YOUR HEAD. IT'S IN THE DATA. To be a woman today is to be overwhelmed from every angle. The data proves that the odds are still stacked against us - biologically, culturally, economically. But that same data can empower us to make choices that will reclaim our time, energy and help us find joy. In Femonomics, economist Corinne Low explodes the myths about what makes women successful and happy such as: - What if flexible working isn't the answer, and we actually need more boundaries? - What if the gender happiness gap was as important as the gender pay gap? - What if you had the power to prioritise things you actually value, rather than the things that other people value? - What if being more 'successful' actually meant putting family before work? Femonomics gives you the tools to design the life you want. It will teach you how to turn your time into money, how to work out what you value, how to invest in the right partner, how to plan your career at every stage, how to organise your family life - and ultimately how to make the world work for you.
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24,95 €

Business Beyond Borders


INTRODUCING 25 REAL-LIFE STORIES THAT REVEAL THE RULES FOR WORKING SUCCESSFULLY ACROSS CULTURES There is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, in day-to-day work. Recognize and manage these cultural differences, and you accelerate your success; ignore them and they will undermine your global performance. Business Beyond Borders explains culture through the real-life stories of the author, resonating and bringing the cultural challenges inherent in global work to life. From negotiating with Bedouins in the Libyan Sahara, to managing a team of Brazilians in Rio de Janeiro, from out-running an earthquake during a keynote presentation in Mexico City, to losing a government "handler" in Beijing, each of the stories illustrates a critical cultural issue that global managers need to understand today. With a summary of the "golden global rules" that everyone working in the global 21st century needs to know, Business Beyond Borders is a celebration of what makes all of us around the world-all so different- simultaneously all the same.
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27,95 €

Daňové zákony 2026 SR XXL ProFi


Celoročný interaktívny komplet tlačenej publikácie, e-booku, aktualizačného servisu a servisnej webovej stránky. Nové vydanie tradičnej príručky pre profesionálnych používateľov – jednej z najrozšírenejších na trhu v novom vyhotovení.
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10,19 €

dostupné aj ako:

Projektové myslenie 4.0 - Sprievodca súborom znalostí / A Guide to the Project Thinking 4.0 Body of Knowledge


PROJEKTOVÉ MYSLENIE 4.0 nie je len kniha. Je to dynamický znalostný systém projektového riadenia. Pomocou QR kódov v knihe a vášho smartfónu vás prenesie do online priestoru s mikro videami a návodmi pre rýchloučenie. To vám umožní okamžite získať všetko čo potrebujete a práve vtedy, keď to potrebujete. Získate tak znalosti od univerzálnych princípov projektového riadenia, ktoré sú využiteľné pre všetky profesie, až po aplikáciu umelej inteligencie v súčasných a budúcich projektoch. V publikácii nájdete aj jednoduchý návod na zavedenie projektového riadenia do organizácie a návod na vytvorenie vašej internej Smernice na riadenie projektov. Kniha je písaná dvojjazyčne – vľavo anglicky a vpravo slovensky. Ide v poradí už o tretie vydanie tejto obľúbenej publikácie, ktorá je ojedinelá svojho druhu na trhu. Presvedčte sa sami, že malé detaily robia veľké rozdiely. O vysokej odbornej úrovni tejto publikácie a o jej uznaní medzi profesionálmi svedčí skutočnosť, že odbornými garantmi vydania sa stali všetky medzinárodné organizácie projektového manažmentu pôsobiace na Slovensku, ako je - IPMA® Slovakia (International Project Management Association), PMI® Slovakia (Project Management Institute) a Komora projektových manažérov a že kniha je využívaná na viacerých univerzitách a odborných školách ako základná študijná literatúra. Ako uvádza autor Petr Všetečka: Je veľa kníh o projektovom manažmente, ale kniha PROJEKTOVÉ MYSLENIE je iba jedna. Uvidíte, že si ju okamžite zamilujete a stane sa vašim každodenným pomocníkom na ceste k úspešným projektom.
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55,50 €

What Went Wrong With Capitalism


A radical examination by a leading financial analyst, commentator and investor of the ills of capitalism and how they can be fixed. What went wrong with capitalism? Ruchir Sharma’s explanation is unlike any you have heard before. Progressives are partly right when they mock modern capitalism as “socialism for the rich,” but what really happened in recent decades is that government in developed nations expanded in just about every measurable dimension, from spending and regulation to the sheer scale of its rescues each time the economy wobbled. The result, Sharma says, is “socialized risk,” expensive government guarantees, for everyone?welfare for the poor, entitlements for the middle class, and bailouts for the rich. Voters say they are disillusioned with capitalism, but a system so distorted by government interventions is a dysfunctional version of free market ideals. As a result, productivity and economic growth have slowed sharply, shrinking the pie for everyone and stoking popular anger. Since these flaws developed as the government expanded, building an even bigger state will only double down on what’s gone wrong. The answer Sharma offers is a series of seven fixes to restore the balance between state support and free markets and lay the path to a more prosperous and happier future.
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15,95 €

Smart Money


A timely manifesto on how digital currencies will win the New Cold War and the struggle for geopolitical supremacy in the twenty-first century. A New Cold War is underway. Whereas the first Cold War was dominated by the threat of nuclear conflict, the new front line is economic and financial, but still dominated by technology. Who controls its future will help decide the outcome of the geopolitical struggle between China and the US. Since the end of the Second World War, the US dollar has been the global reserve currency, which has ensured American dominance of the world economy. But no longer. More than a hundred countries are developing Central Bank Digital Currencies (CBDCs), digital equivalents to cash that will utterly transform how we do business at home and abroad. China was the first country to recognise the potential of this new money. The West's media focused on the new currency's role in China's surveillance state, creating widespread concern about all CBDCs. But they have largely overlooked a more important aspect of its existence: as a tool through which to 'de-dollarise' the developing world at the speed of light. When China's President Xi Jinping officially launched the digital yuan in February 2022, he also agreed a pact of 'limitless co-operation' with Russia. Within days, Russia launched its war on Ukraine, secure in the knowledge it could bypass US sanctions. Urgent, clear-eyed and groundbreaking, Smart Money shows us how CBDCs are going to impact all of our futures in ways that most of us have failed to even consider. If the West is to compete, it needs to act fast to develop its own global digital currencies that reflect the values of liberal democracies.
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17,95 €

How Not to Invest


This book was designed to reduce mistakes. Your mistakes with money. Tiny errors, epic fails and everything in between. You can do thousands of things right, but make just a few of the errors we discuss, and you destroy much of your portfolio. If you could learn how to avoid the unforced errors investors make all the time, you would make your life so much richer and less stressful. The counterintuitive truth is avoiding errors is much more important than scoring wins. How Not To Invest shows you a few simple tools and models that will help you avoid the most common mistakes people make with their money. Learn these, and you are ahead of 98% of your peers. Make fewer errors, end up with more money. We all make mistakes. The goal with this book is to help you make fewer of them, and to have the mistakes you do make be less expensive.
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20,95 €

Values


This is a pivotal moment in our economy. With the markets in free-fall, financial challenges are growing for us all. A winter of inflation and spiralling energy costs looms. But it doesn't have to be this way. As former Governor for the Bank of England Mark Carney said to the BBC: 'The message from the financial markets is there's a limit to unfunded spending and unfunded tax cuts in this environment.' His book is essential reading for today's economic crisis and provides answers to your questions as well as solutions for the future. In Value(s), Carney offers a roadmap out of this chaos and towards a better, fairer society. This moment could be an opportunity for change, for overhaul. We cannot go on as we have, something must change. Drawing on a truly international perspective, this book offers a blueprint for how we can channel the dynamism of the market to transform intractable global problems into opportunities. And in so doing build a better world for all. Read as one of the great global thinkers of our time examines how what we value has become misaligned and how we can rethink and rebuild before it is too late.
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18,95 €

Creative Leadership


The old, top-down approach to leadership doesn't work any more. What we need is a more flexible, creative approach – one that empowers people to do their best work, rather than tells them to do so. In Creative Leadership, Rama Gheerawo applies the mind of a design expert to the twenty-first-century organisation. In particular, his book shows how success in the future will increasingly be dependent on a mastery of three basic principles: creativity, clarity and empathy. Drawing on his own experience in leading over 100 design projects with government, business and the third sector, it sets out a blueprint for engagement and success that applies to everything from small enterprises, to large multinationals.
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15,95 €

Understanding Media


An authoritative and accessible guide to the world’s most influential force – the contemporary media Our lives are more mediated than ever before. Adults in economically advanced countries spend, on average, over eight hours per day interacting with the media. The news and entertainment industries are being transformed by the shift to digital platforms. But how much is really changing in terms of what shapes media content? What are the impacts on our public and imaginative life? And is the Internet a democratising tool of social protest, or of state and commercial manipulation? Drawing on decades of research to examine these and other questions, Understanding Media interrogates claims about the Internet, explores how representations in TV and film may influence perceptions of self, and traces overarching trends while attending to crucial local context, from the United States to China, Norway to Malaysia, and Brazil to Britain.Understanding Media is an accessible and essential guide to the world's most influential force - the contemporary media.
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15,95 €

A Random Walk Down Wall Street


In a time of rampant misinformation about ways of growing your money, Burton G. Malkiel's gimmick-free investment guide is more necessary than ever. Whether you're considering making your first investment or contemplating retirement, the fully updated, fiftieth anniversary edition of A Random Walk Down Wall Street remains the best investment guide money can buy. Drawing on his experience as an economist, financial adviser and successful investor, Malkiel shows why an individual who saves consistently over time and buys a diversified set of index funds can achieve above-average investment results. He addresses current investment fads and critically analyses cryptocurrencies, NFTs and meme stocks. Malkiel reveals how to be a tax smart investor and how to make sense of recently popular investment management techniques, including factor investing, risk parity and ESG portfolios. Investors of every age, experience level and risk tolerance will find the step-by-step guidance they need to protect and grow their wealth.
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36,90 €

Práce a mzdy 5-6/2026 - Stravovanie u zamestnávateľa a stravovanie podnikateľa


Starostlivosť zamestnávateľa o zdravú výživu svojich zamestnancov je jednou z jeho základných zákonných povinností v rámci podnikovej sociálnej politiky. Táto povinnosť zamestnávateľa je ustanovená prostredníctvom Zákonníka práce voči zamestnancom vo všetkých zmenách. Musí ísť o stravovanie zodpovedajúce zásadám správnej výživy, ktoré je zabezpečované priamo na pracoviskách alebo v ich blízkosti. O aké zásady ide? K akým zmenám v rámci stravovania dochádza v roku 2026? Dočítate sa v tomto dvojčísle mesačníka. Titul obsahuje príspevky k zmenám v právnych predpisoch z oblastí daní, účtovania a zdaňovania miezd a odvodov. Stravovanie zamestnancov v roku 2026 Stravovanie zamestnancov - účtovanie u zamestnávateľa Doklad o vykonanom RZD Preradenie zamestnanca v pracovnom pomere Pracovný čas a pracovný úraz počas pracovnej cesty Vnútropodnikové normatívne akty zamestnávateľa Mzdy v podnikateľskej praxi Poukázanie podielu zaplatenej dane rodičom Stravovanie podnikateľa z pohľadu DV Odstupné a odchodné Mzdy z pohľadu daňových výdavkov Rozviazanie pracovného pomeru viacerými právnymi úkonmi Lehoty, doby a spory v pracovnoprávnych vzťahoch Plynutie výpovednej doby Sprevádzanie rodinného príslušníka podľa Zákonníka práce Posúdenie daňového priznania daňového subjektu obcou Práva a povinnosti dieťaťa, žiaka a ich zákonných zástupcov Smernica o vybavovaní sťažností v subjekte verejnej správy - vzor Školská správa po novom Financovanie na školách Rozpočtové pravidlá územnej samosprávy
Na sklade 2Ks
38,70 €

Literatúra v kategórii Ekonómia, manažment, marketing ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy.

Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.

V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.

Vzdelávajte sa v kategóriách ekonómia a ekonomika, dane a účtovníctvo, financie, finančný trh, investovanie, bankovníctvo a poisťovníctvo, manažment, marketing, reklama, žurnalistika, podnikanie a obchod a personalistika.