Najpredávanejšie - Bestsellery - Ekonómia, manažment, marketing strana 131 z 179
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Ekonómia, Ekonomika
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Manažment
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Podnikanie, obchod, predaj
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![Marketing, reklama, žurnalistika]()
Marketing, reklama, žurnalistika
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![Dane, účtovníctvo]()
Dane, účtovníctvo
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![Financie, finančný trh, investovanie]()
Financie, finančný trh, investovanie
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Personalistika
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Bankovníctvo, poisťovníctvo
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![Ekonómia, manažment - ostatné]()
Ekonómia, manažment - ostatné
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné Knižné bestsellery nesmú v našej ponuke rozhodne chýbať. Najpredávanejšie a najobľúbenejšie knihy slávnych spisovateľov vás vtiahnu do deja a ponúknu vám množstvo skvelých príbehov. Vyberte si žáner, ktorý je vám najbližší alebo darujte najnovšie knižné bestsellery ako darček svojim blízkym.
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Tomáš Baťa a 30 let jeho podnikatelské práce
Kniha Jaroslava Pagáče – Tomáš Baťa a 30 let jeho podnikatelské práce je jedinečným svědectvím o mimořádném vzestupu zlínského obuvnického impéria i o člověku, který jej vybudoval. Autor, tehdejší redaktor baťovského tisku, přináší autentický pohled zevnitř – popisuje pracovní atmosféru, podnikatelské zásady, sociální myšlení i každodenní život ve firmě, která změnila tvář moderního průmyslu. Publikace vyšla roku 1926 u příležitosti třicátého výročí založení firmy T. & A. Baťa a dodnes patří k nejcennějším historickým pramenům o počátcích baťovské éry. Je to nejen oslava práce a lidské píle, ale také obraz doby, kdy se z vizionářského snu stal světový fenomén.
AQ
You've heard of IQ and EQ. But in today's world, they're no longer enough. We need the Agility Quotient (AQ).
In a time defined by nonstop disruptions, when jobs vanish overnight, industries evolve in months, and yesterday's rules no longer apply, AQ-the Agility Quotient-is the intelligence you need to handle change, uncertainty, and the unknown. The good news is that, with the right toolkit, you can grow your agility and learn to navigate a world of increasing instability.
Drawing on leadership coach and former venture capitalist Liz Tran's work with over 200 successful founders, executives, and dozens of companies and organizations, AQ reveals a model for how high-performing teams and managers adapt to uncertainty. Tran will show you how to cultivate 'durable skills,' essential human abilities that remain valuable no matter what the future holds. With the book's Agility Archetype assessment, the book personalises the AQ journey to every kind of individual. No matter their experience level or ambitions.
Written with conversational flair and practical advice, AQ offers readers a wealth of resources, including:
• Tools to rebuild confidence for when you're bombarded by life's curveballs or feeling burned out Actionable steps for making a big shift, even when you feel stuck.
• Advice on finding clarity in moments of professional turbulence.
AQ also takes readers behind the scenes at companies, from NVIDIA and Microsoft to rising start-ups like Lex, to see AQ in action. You'll also meet trailblazers like Maggie Lena Walker, the first female bank president in American history, and Emile-Maurice Hermes, who transformed Hermes into a global luxury powerhouse.
As the adage goes, 'the only certain thing is change.' AQ is the critical intelligence for our unpredictable future.
Money Together
Money talks. Are you listening?
Your relationship with money begins long before you find a partner, and it isn't quick to change just because you love someone. Your money behaviours reflect your identities, values, and deepest feelings. So, you'll need more than budgets and bank accounts to navigate them together.
In Money Together, Heather and Douglas Boneparth - financial gurus and married couple - help couples in every era of their lives approach money with greater fairness, sustainability, respect, and love. They offer short stories from their own lives, as well as those from other couples whose experiences are as raw and real as they get. With help from leading financial experts, couples therapists, psychologists, and more, they offer a fresh, human perspective on a taboo topic that leaves too much unsaid.
Money Together is more than a money guide - it's a movement for creating powerful relationships with both partners at the table.
The Age of Extraction
Today's dominant tech platforms are the most effective tools ever created for extracting wealth, destabilising the societies they plunder by creating vast inequality. One of the world's pre-eminent anti-monopoly experts explains how and why we must take back control.
Our world is ruled by a handful of tech platforms. They provide great conveniences and entertainment but also stand as some of the most effective instruments of wealth extraction ever invented, seizing immense amounts of money, data and attention from all of us. An economy driven by tech and AI could enrich us, yet it could also marginalize entire industries, widen the wealth gap and foster a two-class nation. As technology evolves and our markets adapt, can society cultivate a better way? Is it possible to balance economic growth and egalitarianism, or are we too late?
Tim Wu, the preeminent scholar and former White House official who coined the phrase 'net neutrality', tells the story of an internet that promised widespread wealth and democracy, only to aid the spread of autocracy instead. From generative AI and predictive social data to antitrust and cryptocurrency, Wu frames our current moment within key lessons from recent history. And, perhaps most importantly of all, Wu envisions a future where technological advances serve the greatest possible good - for everyone.
Účtovné súvzťažnosti pre podnikateľov v PÚ
Účtovné súvzťažnosti od 1. 1. 2026 sú určené pre účtovníkov, ekonómov, podnikateľov, študentov ekonomických odborov a všetkých, ktorí pracujú s podvojným účtovníctvom. Zapracované sú aktuálne legislatívne zmeny platné od 1. januára 2026 a ide o prehľadné spracovanie účtovných prípadov podľa platnej účtovej osnovy a postupov účtovania.
Publikácia systematicky vysvetľuje účtovné zápisy (MD/D), obsahuje praktické príklady z praxe, upozorňuje na najčastejšie chyby a ponúka riešenia konkrétnych situácií z bežnej podnikateľskej činnosti. Súčasťou sú aj vzorové účtovné operácie týkajúce sa majetku, záväzkov, nákladov, výnosov, DPH, časového rozlíšenia, rezerv a opravných položiek.
Cieľom publikácie je poskytnúť rýchlu orientáciu v účtovných súvzťažnostiach a uľahčiť správne a efektívne účtovanie v súlade s aktuálnou legislatívou.
Mixed Signals
An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.
Incentives send powerful signals that aim to influence behavior.But often there is a conflict between what we say and what we do in response to these incentives. The result: mixed signals.
Consider the CEO who urges teamwork but designs incentives for individual success, who invites innovation but punishes failure, who emphasizes quality but pays for quantity.
Employing real-world scenarios just like this to illustrate this everyday phenomenon, behavioral economist Uri Gneezy explains why incentives often fail and demonstrates how the right incentives can change behavior by aligning with signals for better results.
Drawing on behavioral economics, game theory, psychology, and fieldwork, Gneezy outlines how to be incentive smart, designing rewards that are simple and effective. He highlights how the right combination of economic and psychological incentives can encourage people to drive more fuel-efficient cars, be more innovative at work, and even get to the gym.
“Incentives send a signal,” Gneezy writes, “and your objective is to make sure this signal is aligned with your goals.”
Z-HATÁS - A vezetés új korszaka - Hogyan teremts motivációt, elköteleződést és lojalitást a 21. században?
A Z-HATÁS - A vezetés új korszaka arra a kérdésre ad választ, amivel ma egyre több vezető szembesül, hogy miért nem működnek már azok a vezetői módszerek, amelyek korábban beváltak.
A könyv nem a Z generáció "kezeléséről" szól, hanem arról, hogy megváltozott a munka világa, és ezzel együtt megváltoztak az emberek motivációi, reakciói és elvárásai is. A Z generáció megjelenése csak láthatóvá tette azt a fordulópontot, ahol a klasszikus vezetői módszerek már nem eredményeznek valódi elköteleződést és lojalitást.
Kaszás Péter vezetéspszichológiai szakértő közérthetően, mégis szakmai mélységgel mutatja meg, mi miért történik a csapatokban, mi áll az esetleges ellenállás, a motiválatlanság vagy a fluktuáció mögött, és milyen szemléletváltásra van szükség ahhoz, hogy egy vezető ma hitelesen és hatékonyan működjön.
A Z-HATÁS nem elméleti könyv. Konkrét, azonnal használható vezetői megközelítéseket ad ahhoz, hogyan lehet motivált, együttműködő és lojális csapatot építeni a 21. században. Olyan iránytűt ad a vezetők kezébe, amely segít a generációs különbségeket nem problémaként, hanem tudatosan használható erőforrásként kezelni.
Ez a könyv nem megnyugtat, hanem szembesít, és éppen ezért képes valódi vezetői változást elindítani.
The Alibi of Capital : How We Broke the Earth to Steal the Future on the Promise of a Better Tomorrow
We live in an age in which extraordinary wealth seems to arrive from unfathomable sources, such as when tech firms that have never made a profit are valued at billions of dollars. While seeming extraordinary, this mode of acquiring unearned wealth is, in fact, commonplace. It is a key to understanding how capitalism came into being and a clue to grasping why the catastrophe of climate collapse has come upon us.
The value is created by consuming the future. The Alibi of Capital asks how we came to organize collective life on the principle of capturing the future, explores the development of this principle in the imperial expansion of the West, and examines how lives today are encumbered by the repayment of earlier extractions. The book identifies the forms of capitalisation, credit, and coercion that turn prospective assets into present income.
Rejecting the common idea that claims on the future create only financial or fictitious capital, it traces the terraforming projects-the destruction of rivers, the colonizing of territory, the expansion of infrastructures, and the burning of carbon-through which consuming the future has operated. Arguing that terms like finance, technology, the economy and its growth provide alibis that conceal this mode of extraction, it develops a new approach for understanding how the impoverishment operates.
Likeable Badass
How do you balance kindness and competence in the workplace? How can you get the success you deserve, earn credit for your accomplishments, and navigate complex office politics without antagonising your colleagues?
Over decades of research, behavioural scientist Alison Fragale encountered these recurring questions from high powered and early career women alike, determining that many women's workplace issues boil down to the perception of others. No degree, title, or paycheck will raise a woman's workplace stature unless it also affects how other people respect and regard her. Acknowledging this roadblock, Fragale pulls back the curtain on how we can change how others see us by developing our standing as a "likeable badass." By cultivating perceptions of warmth and assertiveness, women can achieve the kind of reputation that leads to a seat at the table and a fulfilling career path.
Likeable Badass is equal parts behavioural science and life hacks, weaving together rigorous research with actionable advice and impactful stories from a diverse array of women. This is a warm, heartening book written for women of all stripes, as well as their allies, who want evidence-based, practical strategies for success, served with a side of inspiration and humour.
Escape From Capitalism
Economics is sold as pure and apolitical: scientific, neutral, exact. This urgent book exposes its true role: to convince us there’s no alternative to capitalism. We live in a world dominated by the dogma that austerity is necessary, unemployment natural, endless wars inevitable and central banks all-powerful.
It doesn’t have to be this way. In her bold, ground-breaking manifesto, economist Clara E. Mattei tears the mask off our economic system.
She unpacks key concepts like growth, inflation, unemployment and balanced budgets to show how they’re weaponized to enforce market dependence, not freedom, stripping us of the power to shape the democratic decisions that govern our daily lives. Enduring problems such as poverty and inequality are not accidents or bugs in the economy, but core features – justified with pseudoscientific models to support a system that unfairly rewards people with the most resources. Why should we accept this? Capitalism, Mattei argues, isn’t inevitable, scientific, or natural – it's a relatively young system that can be replaced.
Inspired by a lineage of political resistance, Escape from Capitalism calls for us to challenge the broken economics of our times, and pave the way towards liberation.
Incorruptible
The most radical and powerful idea in business isn't disruption… it's integrity.
The Lean Startup transformed how a generation of entrepreneurs build products and sparked a global movement for smarter, faster innovation. Now Eric Ries takes the next step, asking a deeper question: how can we build companies that stay true to their mission once they succeed?
In Incorruptible, Ries reveals the hidden forces that cause even great organizations to drift from their values and shows how to design businesses that can withstand that pressure. Drawing on two decades of work with founders, CEOs, and investors around the world, offers the blueprint for "mission-locked" organizations that can grow, prosper, and endure without losing their soul.
Including wide-ranging examples such as Cadbury, John Lewis Partnership, Vanguard and Anthropic, Incorruptible uncovers the urgent need for purpose-driven leadership. It gives every builder, founder, executive, investor or citizen the tools to create enterprises that uplift rather than exploit.
We all have a role to play in shaping a better future. This book is the place to start.
Never Settle
The definitive guide to transforming everyday interactions into remarkable wins, from Harvard Law, MIT, and University of Michigan's negotiation experts.
What if you could walk away from every conversation with exactly what you want?
At work, at home, and in our daily interactions, our lives are full of constant negotiation:
Trying to score a promotion at work
Changing an airline flight
Even getting our spouse to take out the trash
But, while we like to think we know how to get our way, too many of us struggle to capture what we know we deserve.
In Never Settle, renowned negotiation experts Attia Qureshi and John Richardson move beyond the basic theory of persuasion to help you learn these invaluable skills to get more in every aspect of your life.
Drawing from decades of experience teaching at elite institutions and incorporating insights they've culled from FBI negotiation tactics, they offer readers groundbreaking, actionable strategies to negotiate with confidence and achieve extraordinary results, no matter the circumstances.
With easy-to-follow, habit-building exercises, this revolutionary guide reveals how you can build trust through reciprocity, get more through a strategic no, and craft win-win outcomes using creative problem-solving.
Accessible and empowering, Never Settle equips you with the techniques you need to unlock the best deal, without settling for anything less.
Superhero Leadership
'Peter Cuneo distills a lifetime of courageous leadership into timeless lessons for a world in flux' Soledad O'Brien
Peter Cuneo, who rescued Marvel Entertainment from near bankruptcy and orchestrated its $4.5 billion Disney sale, knows leadership. In Superhero Leadership he distils decades of turnaround expertise into leadership fundamentals. Drawing from successful transformations at Marvel, Black & Decker, Remington, and Clairol, Cuneo identifies the essential attitudes, philosophies, behaviours and instincts that define transformative leadership.
Through narratives and case studies, he teaches core competencies including company values, culture building, change management, crisis leadership, and self-maintenance - equipping readers to become leaders who inspire loyalty, drive success and unlock their team's full potential.
The General Theory of Employment, Interest and Money
An engaging chapter-by-chapter guide to the most important economics text of the twentieth century
John Maynard Keynes’s General Theory of Employment, Interest and Money revolutionized economics. But it can be dense and cryptic, an intimidating work for the uninitiated. This companion volume approaches the argument methodically and with clarity, explaining obscure terms and breaking down Keynes’s ideas and their significance for his time and ours. Award-winning economist and author Geoff Mann allows readers to comprehend why the word “Keynesian” has become so contentious today — and so important.
Firemní kultura jako motor úspěchu
Firmy dnes investují miliony do moderních kanceláří a benefitů — a přesto se do práce v pondělí ráno těší jen málokdo. Zaměstnanci jsou vyčerpaní, manažeři frustrovaní a výsledky často stagnují. Kde se stala chyba?
Příliš dlouho jsme se snažili dosáhnout úspěchu přes procesy, strategie a plánování. Jenže reálné výsledky netvoří tabulky, ale lidé — a jejich vnitřní nastavení.
Markéta Černá ve své knize zúročuje více než 25 let zkušeností z vrcholového byznysu a poradenství. Ukazuje, že firemní kultura není jen „měkké téma“ pro HR, ale ten nejvýkonnější motor jakékoliv organizace. Unikátně propojuje svět tvrdého byznysu s poznatky z psychologie, neurobiologie i transakční analýzy, na kterých jednoduše ukazuje principy chování lidí v práci.
Na příkladech z reálné praxe odkrývá skrytou dynamiku pracovních vztahů a nabízí konkrétní nástroj změny: metodiku 4 úrovní zralosti a 10 klíčových aspektů firemní kultury. Na ní lehce pochopíte, proč některé týmy fungují s lehkostí, výkonně a inovativně a jiné se hroutí pod tíhou nevyřčených konfliktů.
Začtěte se a …
pochopíte, co vaši firmu skutečně brzdí,
naučíte se efektivně pracovat s konflikty a hranicemi,
budete umět budovat prostředí, kde lidé chtějí zůstávat, růst a podávat nejlepší výkon.
Ať už vedete firmu, působíte v HR nebo jen nechcete trávit život v toxickém prostředí, tato kniha vám dá konkrétní oporu i směr.
Protože skutečná prosperita – firemní i ta vaše osobní – nezačíná u procesů, ale u zralosti vztahů.
How to Make a Billion in Nine Steps
Sir Richard Harpin has been an entrepreneur his entire life. From school-yard ventures to selling HomeServe - the company he founded - for over GBP 4 billion, he has spent five decades building businesses that win.
Now, in How to Make a Billion in Nine Steps, he distils decades of entrepreneurial experience into the lessons that will help you succeed faster. You will learn how to spot opportunities others miss, build a business from the ground up, create marketing that cuts through, plan for long-term growth, hire exceptional people, and develop the mindset and habits of a world-class leader.
This is a clear, practical roadmap for founders and CEOs who want to thrive in a fast-changing world - and unlock extraordinary success.
The New Geography of Innovation
The US is the source of just about all the technologies that define modern life: personal computers, operating systems, smartphones, e-commerce, web browsers, email, search engines, social networks, electric cars and the rest. And most of the tech companies that created and monetized these technologies are also in the US.
In this book Mehran Gul, the winner of the Financial Times/McKinsey Bracken Bower Prize, asks: is that changing?
Less than a decade ago, the sentiment towards Chinese tech compa-nies was often dismissive and complacent. Now the alarm bells are ringing. But as the commentariat pontificates how the US-China tech battle will play out, an equally interesting question to ask is: are there more Chinas out there? Places no one is taking seriously now that might turn out to be massively competitive sooner than we think.
Samsung, a South Korean conglomerate, competes with Apple to be the world's largest manufacturer of smartphones. Arm, founded in the UK, develops chip designs that are used in more than 90 per cent of all mobile devices. Spotify, based in Sweden, is the most popular music streaming service in the world.
That's not all. The world's most important semiconductor company, TSMC, is in Taiwan. The other most important company in the semiconductor industry, ASML, is in the Netherlands. Some of the world's best-known games like Minecraft, Candy Crush and Angry Birds came from gaming studios in the Nordics. Nearly all the major electric battery manufacturers like CATL, LG, and SK On are in Asia.
This is a story about technology and the places where it finds its way into the world. Silicon Valley has for half a century been unrivalled in spinning out technologies and fast-growing, high-value, billion-dollar-plus tech companies, the Apples, Facebooks, Googles of the world, that made it the centre for the most rapid creation of wealth in human history. Its secrets are spreading to more places.
The geography of innovation is shifting. The world has a lot more high-value tech companies than ever before, growing a lot faster than ever before, in a lot more places than ever before. This is a book about these places.
Učebnica psychológie zákazníka, trhu a reklamy
Jednou z charakteristík súčasnej éry je, že sa vyznačuje rastúcou potrebou autentických a zmysluplných zážitkov. Spotrebiteľom, najmä mladším generáciám, už nestačí len funkčná hodnota produktov – hľadajú príbehy, emócie a zážitky, ktoré rezonujú s ich hodnotami a ašpiráciami. V tomto kontexte sa senzorický marketing stáva mocným nástrojom na vytvorenie hlbších emocionálnych väzieb medzi značkami a spotrebiteľmi. Zatiaľ čo tradičný marketing sa primárne spoliehal na vizuálne a auditívne podnety, senzorický marketing presahuje tieto hranice a zapája všetkých päť základných ľudských zmyslov: zrak, sluch, čuch, chuť a hmat. Okrem teoretických východísk a vedeckých poznatkov sa publikácia zameriava aj na praktické aplikácie a konkrétne príklady úspešnej implementácie senzorických stratégií v reálnom obchodnom prostredí. Cieľom nie je len opísať, ako fungujú jednotlivé zmysly, ale predovšetkým oboznámiť čitateľa s tým, ako môžu byť tieto psychologické poznatky strategicky využité na zlepšenie marketingovej komunikácie a vytvorenie silnejších vzťahov so spotrebiteľmi.
Osobitná pozornosť je venovaná aj interdisciplinárnemu charakteru senzorického marketingu, ktorý spája poznatky zo psychológie, neurovied, dizajnu, architektúry a ďalších oblastí.
PhDr. Martin Jakubek, PhD., pôsobí na Katedre psychológie Filozofickej fakulty Univerzity Komenského v Bratislave, kde vyučuje predmety z okruhu základných, ale aj aplikovaných psychologických disciplín. Pôsobí tiež ako nezávislý konzultant pre oblasť využitia psychológie v?marketingu či riadení a?rozvoji ľudských zdrojov.
Z pronájmu do vlastního
Kniha reaguje na aktuálně jedno z nejpalčivějších témat českého trhu – dostupnost vlastního bydlení – a přináší praktický a srozumitelný pohled na cestu, kterou dnes řeší tisíce domácností.
Bydlíte v pronájmu, ale jednou byste chtěli něco svého? Ptáte se: „Kde začít? A má to vůbec smysl?“ Má. Tahle kniha vás dovede od nuly až k podpisu kupní smlouvy. Žádný kouzelný recept – pouze realistický plán s konkrétními kroky.
V knize se dozvíte:
Proč v pronájmu není jistota.
Jak vybrat tu správnou nemovitost.
Jak se připravit na hypotéku.
Jak nenaletět realitním makléřům.
Ať už jste zaměstnanec, nebo živnostník, cesta existuje. Vím to, protože jsem vyrůstala ve squatu, bez úspor i bez kontaktů. Na své cestě jsem narazila na slepé uličky i právní triky. Dnes vlastním několik bytů – a pomáhám dalším, aby tu cestu prošli rychleji a bezpečněji než já.
Autorka Sabina Kotrčová je zkušená realitní makléřka, která se dlouhodobě specializuje na pomoc klientům při přechodu z nájemního bydlení do vlastního vlastnictví a má za sebou stovky úspěšných transakcí.
Literatúra v kategórii Ekonómia, manažment, marketing ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy.
Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.
V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.
Vzdelávajte sa v kategóriách ekonómia a ekonomika, dane a účtovníctvo, financie, finančný trh, investovanie, bankovníctvo a poisťovníctvo, manažment, marketing, reklama, žurnalistika, podnikanie a obchod a personalistika.
