Najnovšie - Ekonómia, manažment, marketing strana 78 z 177
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné
zobraziť:
Radical Matter
A must- have for professionals at the cutting edge of design, Radical Matter: Revolutionary Materials and Design for a Sustainable Future presents the ten "Big Ideas" that will shape and inform the choices of materials, design methods, and manufacturing processes made by designers in the years to come.
Drawing from a worldwide community of designers who are pushing boundaries with innovative works that go beyond the notion of "sustainable design," Radical Matter demonstrates how holistic systems of design, production, and consumption will benefit our world environmentally, socially, and economically.
The ten "Big Ideas" unpack the themes that are impacting our material world through cutting-edge case studies and expert opinions: Repair Is Beautiful; Today's Trash, Tomorrow's Raw Material; Natural Assets; The Waste Revolution; Lessons from the Past; Co-Creation; Material Connections; Short Life Materials; Living Materials; and Future Mining. The book includes an invaluable directory of resources for cutting-edge materials and a definitive list of global research centers, innovation hubs, academic courses, and material libraries. Radical Matter contains a wealth of information to help design professionals and students turn revolutionary concepts into reality.
Dane Účtovníctvo Odvody 3-4 2018
Publikácia obsahuje:
Novela zákona o DPH
ERP - novela
Priznanie k dani z nehnuteľnosti a jeho podanie na rok 2018
Spotrebné dane - tabakové výrobky
Práca s pohľadávkami v JÚ
Majetok využívaný aj na súkromné účely
Odpisovanie automobilu
Odvodová odpočítateľná položka po novom
Viac o knihe:
Dvojčíslo periodickej publikácie prináša odborné články z oblasti dane z príjmov, DPH, účtovníctva, automobilu v podnikaní, správy daní, pracovného práva, odvodov a miezd. Rýchlo reaguje na aktuálne zmeny v legislatíve. Vysvetľuje danú problematiku pomocou praktických príkladov a zároveň upozorňuje na sankcie, ktoré hrozia pri porušení povinností. Uverejňuje citácie aktuálnych znení zákonov. Radí zamestnancom aj zamestnávateľom ako riešiť medziľudské vzťahy.
Na sklade 1Ks
9,95 €
Big Potential
Forget everything you thought you knew about being your best. It's not about your own skills or talents. Instead, real success in work and life comes from your connections and relationships - the teams you build around you, the friends you make - and getting the best out of them. You hugely amplify your own potential by helping others around you to realise theirs.
A TED talk star with over 16 million views, Shawn Achor is one of the world's leading experts on happiness and personal success - and author of the positive psychology classic The Happiness Advantage. Now, in this game-changing guide to greatness, he demolishes the myth of single individual achievement. With powerful stories, cutting-edge research and exclusive insights from Fortune 100 leaders, he shows how only by working with others will you ever reach your Big Potential.
Lost and Founder
'You won't find a more honest, raw and helpful look into the trenches of founding a tech startup than this book' Nir Eyal, author of Hooked
'Rand Fishkin is the real deal' Seth Godin, entrepreneur and author
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Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world.
This is not that story.
Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.
Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached.
In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them.
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'This is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir' Chris Guillebeau, author of Side Hustle and The $100 Startup
'Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company' Julie Zhou, VP of Product Design at Facebook
Marketing podnikov cestovného ruchu
Za štvrťstoročie fungovania slovenskej ekonomiky v podmienkach trhového hospodárstva sa vytvorili podmienky aj na uplatňovanie marketingu v podnikovom riadení. Cieľom predkladanej publikácie je prispieť k rozvoju marketingového riadenia podnikov cestovného ruchu bez ohľadu na ich veľkosť a predmet podnikania. Z obsahového hľadiska je publikácia venovaná mikromarketingu producentov služieb cestovného ruchu, sprostredkovateľom služieb cestovného ruchu a marketingu atraktivít cestovného ruchu. Len v nevyhnutnej miere si všíma aj problematiku marketingu cieľového miesta cestovného ruchu.
Kniha je určená nielen tým, ktorí podnikajú v rôznych odvetviach služieb cestovného ruchu (ubytovacie a pohostinské zariadenia, cestovné kancelárie a cestovné agentúry, návštevnícke atraktivity), ale aj výkonným zamestnancom, ktorí sú nositeľmi marketingu vo svojej každodennej práci.
Na sklade 1Ks
17,90 €
Why Wall Street Matters
If you like your smartphone or your widescreen TV, your car or your pension, then, whether you know it or not, you are a fan of Wall Street.
William D. Cohan, bestselling author of House of Cards, has long been critical of the bad behaviour that plagued much of Wall Street in the years leading up to the 2008 financial crisis, and, as an ex-banker, he is an expert on its inner workings as well. But in recent years he has become alarmed by the vitriol directed at the bankers, traders and executives who keep the wheels of our economy turning. Why Wall Street Matters is a timely and trenchant reminder of the dire consequences for us all if the essential role these institutions play in making our lives better is carelessly curtailed.
Reinventing Capitalism in the Age of Big Data
Markets have long been acknowledged to be a superior mechanism for managing resources but until the advent of big data, they largely functioned better in theory than in practice. Now, as ideal markets are within reach because of vastly greater access to information, we are on the verge of a major disruption. As data becomes a more valuable asset than cash, the rules for surviving and thriving are changing.
Reinventing Capitalism is a provocative look at how data is reinventing markets and, in so doing, is ushering in an era where the firm is no longer predominant. With richer and more comprehensive information about human wants and needs, an economy powered by data offers the possibility of increased abundance, equality, and resilience. The data-driven markets that will thrive in this environment are far better than firms at organizing human endeavors, meaning that finance driven capitalism is being displaced by its more efficient, more sustainable, and more democratic disruptor: data capitalism.
Drawdown
NEW YORK TIMES BESTSELLER
For the first time ever, an international coalition of leading researchers, scientists and policymakers has come together to offer a set of realistic and bold solutions to climate change. All of the techniques described here - some well-known, some you may have never heard of - are economically viable, and communities throughout the world are already enacting them. From revolutionizing how we produce and consume food to educating girls in lower-income countries, these are all solutions which, if deployed collectively on a global scale over the next thirty years, could not just slow the earth's warming, but reach drawdown: the point when greenhouse gasses in the atmosphere peak and begin todecline. So what are we waiting for?
The Almighty Dollar
Have you ever wondered why we can afford to buy far more clothes than our grandparents ever could . . . but may be less likely to own a home in which to keep them all? Why your petrol bill can double in a matter of months, but it never falls as fast?
Behind all of this lies economics.
It’s not always easy to grasp the complex forces that are shaping our lives. But by following a dollar on its journey around the globe, we can start to piece it all together.
The dollar is the lifeblood of globalisation. Greenbacks, singles, bucks or dead presidents: call them what you will, they are keeping the global economy going. Half of the notes in circulation are actually outside of the USA – and many of the world’s dollars are owned by China.
But what is really happening as our cash moves around the world every day, and how does it affect our lives? By following $1 from a shopping trip in suburban Texas, via China’s central bank, Nigerian railroads, the oilfields of Iraq and beyond, The Almighty Dollar reveals the economic truths behind what we see on the news every day. Why is China the world’s biggest manufacturer – and the USA its biggest customer? Is free trade really a good thing? Why would a nation build a bridge on the other side of the planet?
In this illuminating read, economist Dharshini David lays bare these complex relationships to get to the heart of how our new globalised world works, showing who really holds the power, and what that means for us all.
We - A Manifesto for Women Everywhere
Imagine a sisterhood - across all creeds and cultures. An unspoken agreement that we, as women, will support and encourage one another. That we will remember we don't know what struggles each of us may be facing elsewhere in our lives and so we will assume that each of us is doing our best...
So begins WE: an inspiring, empowering and provocative manifesto for change. Change which we can all effect, one woman at a time. Change which provides a crucial and timely antidote to the 'have-it-all' Superwoman culture and instead focusses on what will make each and every one of us happier and more free. Change which provides an answer to the nagging sense of 'is that it?' that almost all of us can succumb to when we wake in the dead of night.
Written by actress Gillian Anderson and journalist Jennifer Nadel - two friends who for the last decade have stumbled along together, learning, failing, crying, laughing and trying again - WE is a not a theoretical treatise but instead a rallying cry to create a life that has greater meaning and purpose. Combining tools which are practical, psychological and spiritual, it is both a process and a vision for a more fulfilling way of living. And a truly inspiring vision of a happier, more emotionally rewarding future we can all create together...
The Culture Code
`A marvel of insight and practicality' Charles Duhigg, author of The Power of HabitWhat do Pixar, Google and the San Antonio Spurs basketball team have in common? The answer is that they all owe their extraordinary success to their team-building skills. In The Culture Code, Daniel Coyle, New York Times bestselling author of The Talent Code, goes inside some of the most effective organisations in the world and reveals their secrets. He not only explains what makes such groups tick, but also identifies the key factors that can generate team cohesion in any walk of life.
He examines the verbal and physical cues that bring people together. He determines specific strategies that encourage collaboration and build trust. And he offers cautionary tales of toxic cultures and advises how to reform them, above all demonstrating the extraordinary achievements that result when we know how to cooperate effectively.
Combining cutting-edge science, on-the-ground insight and practical ideas for action, The Culture Code is a ground-breaking exploration of how the best groups operate that will change the way we think and work together. `Truly brilliant . .
. Read it immediately' Adam Grant, author of Originals
Ogilvy o reklamě v digitálním věku
David Ogilvy je jedním z nejznámějších a nejrespektovanějších businessmanů z oblasti marketingu. Bestseller Ogilvy o reklamě přinesl cenné rady jak nováčkům, tak veteránům reklamního průmyslu a pomohl jim k jejich obchodním úspěchům.
Toto kanonické dílo vzniklo již před 30 lety a od té doby se svět reklamy změnil. Miles Young jej proto aktualizuje, aby bylo užitečné i dnes. Nejen digitální revoluce, ale i rostoucí ekonomiky Číny, Koreje a Japonska, stejně jako volba značky a vytváření kvalitního obsahu – to vše má v dnešní době vliv na cílové příjemce.
Kniha obsahuje ukázky kampaní pro velké značky, jako jsou Coca-Cola, Louis Vuitton, IMB, a k tomu řadu "anekdot" a zkušeností z praxe. Odhaluje tak tajemství úspěšné reklamy 21. století.
Na sklade 1Ks
9,90 €
27,90€
dostupné aj ako:
The Airbnb Story
In 2008, two broke art school graduates and their coder-whiz friend set up a platform that - in less than a decade - became one of the largest provider of accommodations in the world. Now valued at $31 billion, Airbnb is in the very top tier of Silicon Valley's 'unicorn' startups.
Yet the company has not been without controversy - disrupting a $500 billion hotel industry makes you a few enemies. This is also a story of regulators who want to shut it down, hotel industry leaders who want it to disappear and neighbourhoods that struggle with private homes open for public rental. But beyond the headlines and the horror stories, Airbnb has changed the terms of travel for a whole generation - where a sense of belonging has built trust between hosts and guests seeking a more original travel experience that hotels have struggled to replicate.
This is the first, definitive book to tell the remarkable story behind Airbnb in all its forms - cultural zeitgeist, hotel disruptor, enemy to regulators - and the first in-depth character study of its leader Brian Chesky, the company's curious co-founder and CEO. It reveals what got Airbnb where it is today, why they are nothing like Uber, and where they are going next.
Predpredaj
18,95 €
Önműködő Vállalkozás az Interneten
Hogyan lett egy félmillió dollár értékű
online vállalkozás ÖNMŰKÖDŐ?
Hogyan lettek útközben Fülöp-szigeteki asszisztensei, svájci cégvezetője,
új-zélandi cége, amerikai rendszergazdája és MILLIÓS passzív jövedelme
úgy, hogy nem kellett elhagynia Magyarországot?
- Bevezető
- Az online marketing káros evolúciója
- Többet akarsz elérni, mint amennyit bírsz?
- Mi az az automatizálás
- Egy automatizálható vállalkozás 3 feltétele
- A szabad vállalkozók kötelező elvei
- Az automatizálás 3 építőköve
- Tökéletesítés
- Könnyen automatizálható vállalkozások
- Dolgok, amik miatt elbukhatsz"
Účtovné predpisy na rok 2018
Mať k dispozícii aktuálne účtovné predpisy je nevyhnutnosťou pre každého, kto ich využíva pri svojej práci. Ak sa navyše všetky potrebné predpisy nachádzajú v jednej praktickej publikácii, nejde iba o obyčajnú knihu, ale doslova o efektívnu pracovnú pomôcku. Uvedené tvrdenie potvrdili aj pozitívne ohlasy odbornej verejnosti na predchádzajúce vydanie publikácie a sú hlavným dôvodom jej nového aktualizovaného vydania. Obsahuje úplné znenie nasledujúcich účtovných predpisov v aktuálnom znení na rok 2018, pričom novely účinné od 1. januára 2018 sú zvýraznené:
Zákon o účtovníctve
Postupy účtovania v podvojnom účtovníctve
Opatrenie k účtovnej závierke pre mikro účtovné jednotky
Opatrenie k účtovnej závierke pre malé účtovné jednotky
Opatrenie k účtovnej závierke pre veľké účtovné jednotky a subjekty verejného záujmu
Postupy účtovania pre rozpočtové organizácie, príspevkové organizácie, štátne fondy, obce a VÚC
Postupy účtovania pre účtovné jednotky, ktoré nie sú založené alebo zriadené na účel podnikania.
Publikáciu ocenia predovšetkým účtovníci, audítori, daňoví poradcovia, podnikatelia účtujúci v sústave podvojného účtovníctva, ako aj obce, príspevkové a rozpočtové organizácie, VÚC a neziskové organizácie.
TED Talks
'This is not just the most insightful book ever written on public speaking-it's also a brilliant, profound look at how to communicate' - Adam Grant, author of ORIGINALSIn Ted Talks Chris Anderson, Head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. 'Nobody in the world better understands the art and science of public speaking than Chris Anderson. He is absolutely the best person to have written this book' Elizabeth Gilbert.Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'.Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley and many more. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. In Ted Talks Anderson pulls back the TED curtain for anyone who wants to learn how to prepare an exceptional presentation.
Účetní uzávěrka a závěrka v přehledech - snadno a rychle
Ujasněte si s touto osvědčenou publikací s 190 názornými přehledy činnosti spojené s účetní uzávěrkou a závěrkou. Podává také 15 užitečných příloh pro účetní praxi.
Uveden je praktický návod na účetní inventuru, který ocení především začínající účetní. Základní závěrkové operace, ale i některé specifické oblasti účetnictví "zobrazuje" ojedinělým a nezvykle přehledným způsobem. V některých přehledech jsou citace i odkazy na související zákony.
Najdete zde přehled kategorií účetních jednotek i jejich povinností. Jsou zde i přehledy pentálního, mentálního a kreativního účetnictví. Autor vychází z dlouholeté praxe daňového poradce, především z provádění kontrol účetních závěrek i z dotazů na školeních.
Publikace díky své formě poskytuje co nejkomplexnější a nejméně časově náročný přehled účetní problematiky. Proto je tato praktická příručka vhodná nejen pro zkušené účetní, ale i pro začátečníky a studenty.
The Choice Factory
25 behavioural biases that influence what we buy
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts.
With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls.
From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
Self Leadership And The One Minute Manager
Twenty years after creating the phenomenal bestselling classic The One Minute Manager, Ken Blanchard returns to its roots with the most powerful and essential title in the series as he explores the skills needed to empower yourself to success.
In this captivating business parable, bestselling author Ken Blanchard tells the story of Steve, a young advertising executive who is about to lose his job. During a series of talks with a gifted magician named Cayla, Steve comes to realize the power of taking responsibility for his situation and not playing the victim. Passing along the knowledge she has learned from The One Minute Manager, Cayla teaches Steve the three tricks of self leadership. These three techniques not only empower him to keep his job, but give him the skills he needs to keep growing, learning, and achieving.
The primary message of SELF-LEADERSHIP AND THE ONE MINUTE MANAGER is that power, freedom, and autonomy come from having the right mindset and the skills needed to take personal responsibility for success.
Literatúra v kategórii Ekonómia, manažment, marketing ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy.
Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.
V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.
Vzdelávajte sa v kategóriách ekonómia a ekonomika, dane a účtovníctvo, financie, finančný trh, investovanie, bankovníctvo a poisťovníctvo, manažment, marketing, reklama, žurnalistika, podnikanie a obchod a personalistika.
