Najnovšie - Ekonómia, manažment, marketing strana 77 z 178
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné
zobraziť:
The Grid
This ground-breaking book from award-winning author Matt Watkinson reveals the fundamental, inseparable elements behind the success of every business.
The Grid provides the mental scaffolding to help you:
* Evaluate and refine product and service ideas
* Reduce risk by considering the broader impact of strategic decisions
* Identify the root causes of business challenges
* Anticipate the impact of changes in the market and turn them to your advantage
* Collaborate more effectively across teams
Combining practical guidance with real-world examples, The Grid will bring clarity and confidence to your business decision-making.
Adults In The Room
'One of the greatest political memoirs of all time' (Guardian) -- The Sunday Times Number 1 Bestseller
What happens when you take on the establishment? In this blistering, personal account, world-famous economist Yanis Varoufakis blows the lid on Europe's hidden agenda and exposes what actually goes on in its corridors of power.
Varoufakis sparked one of the most spectacular and controversial battles in recent political history when, as finance minister of Greece, he attempted to re-negotiate his country's relationship with the EU. Despite the mass support of the Greek people and the simple logic of his arguments, he succeeded only in provoking the fury of Europe's political, financial and media elite. But the true story of what happened is almost entirely unknown - not least because so much of the EU's real business takes place behind closed doors.
In this fearless account, Varoufakis reveals all: an extraordinary tale of brinkmanship, hypocrisy, collusion and betrayal that will shake the deep establishment to its foundations.
As is now clear, the same policies that required the tragic and brutal suppression of Greece's democratic uprising have led directly to authoritarianism, populist revolt and instability throughout the Western world.
Adults In The Room is an urgent wake-up call to renew European democracy before it is too late.
Good Company
Inspired by the success of her latest book, In the Company of Women, Grace Bonney's &Company journal will provide motivation, inspiration, practical advice, and a vital sense of connection and community for women and non-binary creatives at every stage of life. Each issue of &Company focuses on one overarching theme, including Change, Fear, Community, Mentors, and much more.
Content includes first-person essays and pep talks from well-known creatives, studio visits and interviews, group discussions, and in-depth explorations of specific fields and niches, from designers in rural areas to the next generation of publishers providing platforms for marginalised voices and communities.
With its emphasis on the power of inclusivity, community, and embracing our differences, &Company provides an energetic, safe, and supportive place to connect, learn, grow, and work through the challenges that creative people experience in pursuing their passions and dreams.
The Value of Everything
Who really creates wealth in our world? And how do we decide the value of what they do? At the heart of today's financial and economic crisis is a problem hiding in plain sight.
In modern capitalism, value-extraction is rewarded more highly than value-creation: the productive process that drives a healthy economy and society. From companies driven solely to maximize shareholder value to astronomically high prices of medicines justified through big pharma's 'value pricing', we misidentify taking with making, and have lost sight of what value really means. Once a central plank of economic thought, this concept of value - what it is, why it matters to us - is simply no longer discussed.
Yet, argues Mariana Mazzucato in this penetrating and passionate new book, if we are to reform capitalism - radically to transform an increasingly sick system rather than continue feeding it - we urgently need to rethink where wealth comes from. Which activities create it, which extract it, which destroy it? Answers to these questions are key if we want to replace the current parasitic system with a type of capitalism that is more sustainable, more symbiotic - that works for us all. The Value of Everything will reignite a long-needed debate about the kind of world we really want to live in.
Measure What Matters
'Management magic....Measure What Matters is a must read for anyone motivated to improve their organization' - Former Vice President Al Gore, chairman of the Climate Reality Project
'Measure What Matters shows how any organization or team can aim high, move fast, and excel' , Sheryl Sandberg, Facebook COO and founder of Leanln.org and OptionB.org
'Measure What Matters deserves to be fully embraced by every person responsible for performance in any walk of life' - Jim Collins, author of Good to Great
'In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success - Walter Isaacson, author of Steve Jobs and The Innovators
'Measure What Matters takes you behind the scenes for the creation of Intel's powerful OKR system - one of Andy Grove's finest legacies' - Gordon Moore, cofounder and former chairman of Intel
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The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber.
With a foreword by Larry Page, and contributions from Bono and Bill Gates.
Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business.
In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.
Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top- priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution.
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations.
This book will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organization or team aim high, move fast, and excel.
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John Doerr joined Kleiner Perkins Caufield & Byers in 1980 and has since backed some of the world's most successful entrepreneurs and companies, such as Google, Zynga and Amazon. John serves on the boards of Google, Zynga and Amyris. He also led KPCB's investment in Twitter. He is a member of the American Academy of Arts and Sciences, and was a member of U.S. President Barack Obama's Council on Jobs and Competitiveness. He has 291K followers on Twitter. His TED Talk on greentech has 845K views.
Lacná kniha Extra super účinné vychytávky, jak se stát králem porady (-25%)
Říká se, že bychom měli pracovat chytřeji, ne více. Autorka knihy je přesvědčená, že bychom měli přestat pracovat a odpočinout si. Tato knížka vám poskytne nástroje, které potřebujete k tomu, abyste ve své kariéře překonali i ty nejdivočejší sny a přitom nemuseli vyvinout skoro žádné úsilí.
Na sklade 1Ks
7,49 €
9,99€
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The Excellence Dividend
This year's winner of the Thinkers 50 Lifetime Achievement Award and the CEO Reads Lifetime Contribution to the Business Book Industry Award, Tom Peters' one of the world's most revered management gurus and global business thinkers. Tom co-authored the million copy selling IN SEARCH OF EXCELLENCE 35 years ago and has since been hailed as "the consultant, writer, columnist, seminar lecturer, and stage performer-whose energy, style, influence, and ideas have shaped new management thinking" in Movers and Shakers: The 100 Most Influential Figures in Modern Business.
Tom was ranked behind the Pope & Stephen Hawking, but ahead of Elon Musk, Eric Schmidt, George Soros and Michael Porter according to Thought Leaders 2014: The Most Influential Thinkers, by MIT and a Swiss Think Tank raking of influencers and creative minds.
Tom is a keen tweeter, voracious reader, and endlessly enthusiastic. Born in Baltimore, Tom earned an MBA and a Ph.D. in business at Stanford and he holds honorary doctorates from institutions that range from the University of San Francisco to the State University of Management in Moscow and has been honored by dozens of associations in content areas such as management, leadership, quality, human resources, customer service, innovation, marketing, and design. Tom served in the U.S. Navy and the White House before going on to work at McKinsey & Co, becoming partner and co-founding McKinsey's now gargantuan Organization Effectiveness practice. He is the most famous consultant McKinsey has ever produced. In 1981, Tom founded Skunkworks Inc. and The Tom Peters Company.
Praise for Tom Peter's previous book The Little Big Things:
"The single best management book I've ever read."-Warren Bennis
"He says that effective management is management that delivers more value to customers and more opportunity for service, creativity, and growth for workers. He is saying that the decent thing to do is also the smart thing. it's a wonderful message."-Paul Weaver, the Wall Street Journal
We live in a Tom Peters world."-Fortune
Unsafe Thinking
A Financial Times Business Book of the Month*
`An array of fresh insights on creativity, motivation and staying in "flow".' Daniel H. Pink, author of Drive and To Sell Is Human
Safe thinking is everywhere. It defines our everyday routines, work habits and ideas. There's just one problem with it: in a world of constant change, it ultimately lets us down.
In Unsafe Thinking, creativity guru Jonah Sachs demonstrates that the most remarkable and trail-blazing individuals - from the maverick Google programmer who came up with Gmail, to the Colombian mayor who employed mime artists to transform his city's traffic problem - are those who reject the lure of what they already know. He draws on cutting-edge psychology and neuroscience to uncover the mental processes that lead to successful innovation. And he reveals how you too can learn to adopt the boldly innovative mindset that will help you thrive in life and in business.
`An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose.' Adam Grant, author of Originals
`A blazingly original book . . . Destined to become a classic.' Mary Karr, author of The Liars' Club
`Practical and truly entertaining . . . A must-read for anyone facing a changing world.' Jonah Berger, author of Contagious
The Go-Giver Influencer
From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first.
The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods.
Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be
persuaded to give them an exclusive.
At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors' philosophies: The Five Secrets of Genuine Influence.
The story ends in a way that surprises everyone--and with lessons we can all apply in our efforts to resolve conflicts and influence others.
Organize Your Team Today
Organize Your Team Today : The Mental Toughness Needed to Lead Highly Successful Teams
Done
While the laws that guide our lives are written by the politicians we elect, much of the world around us - from the food we eat to the products we buy to the medications we take - is shaped by private negotiations and business deals few of us know about.
For twenty years, Peretti has interviewed the people behind the decisions that have altered our world, from CEOs of multinational corporations to politicians, economists, and scientists. In The Deals that Made the World, Peretti draws on his vast knowledge to reveal a host of fascinating and startling connections, from how Wall Street's actions on food commodities helped spark the Arab Spring to the link between the AIDS epidemic in 1980s San Francisco and the subprime mortgage crisis of 2008. He proves a sure guide, combining both eye-opening on-the-ground reporting and a narrative flair that makes esoteric financial and business concepts clear and understandable.
Like Steven Levitt, Nassim Nicholas Taleb, Brad Stone, Michael Lewis, and Malcolm Gladwell, Peretti takes the ordinary and turns it inside out to give us a compelling new perspective on our lives and our world.
The Murdoch Method
An exclusive, insider viewpoint on the "Murdoch Method" from his right-hand man and advisor, Irwin Stelzer.
Rupert Murdoch is one of the most notorious and successful businessmen of our age. Now, for the first time, an insider within the Murdoch empire reveals the formidable method behind the man. Irwin Stelzer, an advisor to Murdoch for 35 years reveals what makes Rupert tick and how he grew from humble beginnings as the owner of an Adelaide newspaper, to becoming the head of a globe-circling enterprise worth over $50 billion.
But this isn't just a straight-forward business memoir. Rather, Stelzer explores what makes Murdoch so unique: whether that be down to his love of taking risks, his mistrust of the establishment, or his unconventional management style. Revealing what really happened during Murdoch's most infamous moments, Stelzer examines how Murdoch navigated both his success and his failures: including his tussles with regulators, his doomed foray into social media, his victories over trade unions, and how he handled the fallout of the News of the World phone-hacking scandal.
Venerated, despised, admired and mistrusted, Murdoch has left an indelible imprint on the world of business, media, and politics. Read this engrossing account to find out how he did it.
WTF: Whats the Future and Why Its Up to Us
Renowned as `the Oracle of Silicon Valley', Tim O'Reilly has spent three decades exploring the world-transforming power of information technology. Now, the leading thinker of the internet age turns his eye to the future - and asks the questions that will frame the next stage of the digital revolution:
* Will increased automation destroy jobs or create new opportunities?
* What will the company of tomorrow look like?
* Is a world dominated by algorithms to be welcomed or feared?
* How can we ensure that technology serves people, rather than the other way around?
* How can we all become better at mapping future trends?
Tim O'Reilly's insights create an authoritative, compelling and often surprising portrait of the world we will soon inhabit, highlighting both the many pitfalls and the enormous opportunities that lie ahead.
The Communication Book
The authors of the international bestseller The Decision Book teach us how to communicate better at work and in everyday life
The internationally bestselling duo Mikael Krogerus and Roman Tschappeler have tested the 44 most important communication theories - from Aristotle's thoughts on presenting through Proust on asking questions to the Harvard Negotiation Project - for their practicality in daily business life. In The Communication Book they distil them into a single volume that in their winning way turns seemingly difficult ideas into clear and entertaining diagrams.
From running better meetings and improving the conversations in your head to brushing up on your listening skills and small talk, the pair masterfully fuses theoretical knowledge and business advice with humour and practicality. With sections on work, the self, relationships and language, they show that we can improve not only what we communicate, but how we do so.
Whether you're a CEO or starting out - or want to improve your relationships at home - this smartly-illustrated and compact guide will improve your communication skills and help you form more meaningful connections at work, while smiling too.
Austerity: Vintage Minis
VINTAGE MINIS: GREAT MINDS. BIG IDEAS. LITTLE BOOKS.
How do we choose between what is fair and just, and what our debtors demand of us? Yanis Varoufakis was put in such a dilemma in 2015 when he became the finance minister of Greece. In this rousing book, he charts the absurdities that underpin calls for austerity, as well as his own battles with a bureaucracy bent on ignoring the human cost of its every action. Passionately outspoken and tuned to the voices of the oppressed, Varoufakis presents a guide to modern economics, and its threat to democracy, like no other.
Selected from the books And the Weak Suffer What They Must? and Adults in the Room
Money: Vintage Minis
How did money come to be invented? Why does it now have such significance in our lives? Does it make us happier or unhappier? And what does the future hold for it? With brilliant clarity and insight, Yuval Noah Harari takes the reader on a journey from the very first coins through to 21st century economics and shows us how we are all on the brink of a revolution, whether we like it or not. Selected from the books Sapiens and Homo Deus by Yuval Noah HarariVINTAGE MINIS: GREAT MINDS. BIG IDEAS.
LITTLE BOOKS. A series of short books by the world's greatest writers on the experiences that make us human Also in the Vintage Minis series:Home by Salman RushdieBabies by Anne EnrightEating by Nigella LawsonDrinking by John Cheever
Asszertivitás - Hogyan érvényesítsük sikeresen az érdekeinket?
Unod már az olyan önfejlesztő könyveket, amelyek tele vannak érthetetlen szakkifejezésekkel, és a gyakorlatban tulajdonképpen használhatatlanok? A Scolar Kiadó új könyvsorozatának első kötetében csak egyetlen idegen szót kell megismerned: Asszertivitás. Ez az érdekeid érvényesítését jelenti oly módon, hogy mások igényeit is figyelembe veszed. A több évtizedes szakmai tapasztalatokkal rendelkező szerzőpáros nagy sikerű könyvében közérthetően fejti ki a témát, és konkrét élethelyzeteket mutat be, melyek segítségével Te is megtanulhatsz asszertív lenni önmagad, valamint családod, barátaid, szűkebb és tágabb környezeted érdekében.
Has the West Lost It? - A Provocation
The West's two-century epoch as global powerhouse is at an end. A new world order, with China and India as the strongest economies, dawns. How will the West react to its new status of superpower in decline?
In Kishore Mahbubani's timely polemic, he argues passionately that the West can no longer presume to impose its ideology on the world, and crucially, that it must stop seeking to intervene, politically and militarily, in the affairs of other nations. He examines the West's greatest follies of recent times: the humiliation of Russia at the end of the Cold War, which led to the rise of Putin, and the invasion of Iraq after 9/11, which destabilised the Middle East. Yet, he argues, essential to future world peace are the Western constructs of democracy and reason, which it must continue to promote, by diplomacy rather than force, via multilateral institutions of global governance such as the UN. Only by recognising its changing status, and seeking to influence rather than dominate, he warns, can the West continue to play a key geopolitical role.
'Kishore Mahbubani might well be the most intelligent, friendly and doggedly persistent critic of the West. In this brief book, he delivers some of his trademark analysis and pungent observations. We should all think of it as the cold shower that is urgently needed to revive the West' Fareed Zakaria, author of The Post-American World
'A powerful, disputatious book. It's not comfortable reading, and it wasn't meant to be' Paul Kennedy, Director of International Security Studies and Professor of History at Yale University
21st Century Workforces and Workplaces
What does the future of work look like?
Every day, workplace decisions are made that directly impact and change the workforce of tomorrow. From the way we are managed to the rewards we receive, all aspects of our work life are determined by the changing dynamics of the workplace. Recent concerns about globalisation, productivity and the introduction of new technologies have raised questions about the future of the workforce and job security. But are these concerns really justified?
21st Century Workforces and Workplaces charts, explains and analyses the past five years, which has seen the rewriting of much of what we thought we knew about employment and how workplaces respond to pressure. The book also outlines what hasn't changed and, in doing so, distinguishes myth from reality.
Stephen Bevan, Ian Brinkley, Zofia Bajorek and Cary L. Cooper combine their considerable expertise to discuss the critical questions for any member of any workplace, including:
* Are permanent, long-term jobs a thing of the past?
* Does work have to be a `place'?
* How will future managers be selected, educated and developed?
* What is the future for trade unions?
* Beyond pay, how will rewards evolve to incentivise workers alongside responsible capitalism?
* Are we seeing the end of retirement?
This book takes what we know and projects how the future labour market will develop. 21st Century Workforces and Workplaces asks what sort of work environments we want to see in 2025 and what we can do today to help bring about the necessary changes.
Literatúra v kategórii Ekonómia, manažment, marketing ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy.
Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.
V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.
Vzdelávajte sa v kategóriách ekonómia a ekonomika, dane a účtovníctvo, financie, finančný trh, investovanie, bankovníctvo a poisťovníctvo, manažment, marketing, reklama, žurnalistika, podnikanie a obchod a personalistika.
