Najnovšie - Odborná a populárno-náučná literatúra strana 439 z 500
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História, vojnová literatúra
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Náboženstvo
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Motivačná literatúra
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Psychológia, etika, logika
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Medicína
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Ekonómia, manažment, marketing
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Encyklopédie populárno-náučné
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Prírodné vedy
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Politológia
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Filozofia
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Právo
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Literárna veda, jazykoveda, slovníky
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Počítačová literatúra
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Sociológia, etnológia
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Pedagogika
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Veda, technika, elektrotechnika
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![Odborná a náučná literatúra - ostatné]()
Odborná a náučná literatúra - ostatné
História, vojnová literatúra 
Náboženstvo 
Motivačná literatúra 
Psychológia, etika, logika 
Medicína 
Ekonómia, manažment, marketing 
Encyklopédie populárno-náučné 
Prírodné vedy 
Politológia 
Filozofia 
Právo 
Literárna veda, jazykoveda, slovníky 
Počítačová literatúra 
Sociológia, etnológia 
Pedagogika 
Veda, technika, elektrotechnika 
Odborná a náučná literatúra - ostatné
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Toto je marketing, 3. vydanie
Či už ste zakladateľom technologického startupu, malým podnikateľom, alebo súčasťou veľkej korporácie, táto kniha vám môže pomôcť robiť prácu, na ktorú budete hrdí. Veľkí marketéri nevyužívajú spotrebiteľov, aby vyriešili problémy svojej spoločnosti; práve naopak – pomocou marketingu riešia problémy iných ľudí. Nezáleží na tom, aký je váš produkt, alebo služba. Táto kniha vám pomôže prekoncipovať spôsob, akým seba a svoje služby a produkty prezentujete svetu.
Communicative AI
Large Language Models (LLMs), like OpenAI’s ChatGPT and Google’s LaMDA, are not only the most disruptive and controversial technologies of our time, but also offer an unprecedented opportunity to examine human cognition and philosophically question the very nature of language, communication, and intelligence. What is consciousness? What is language? Are LLMs authors? Are LLMs the end of writing as we know i? n Communicative AI, Mark Coeckelbergh and David J. Gunkel offer a critical introduction to LLMs, investigating the philosophical significance of this technology and its practical ramifications. Mobilizing resources from contemporary philosophy, history of ideas, linguistics, and communication theory, the book invites us to re-think some long-standing philosophical issues concerning language, consciousness, truth, authorship, and writing. Through a blend of theoretical analysis, accessible explanations, and practical examples, the book provides readers with a comprehensive overview of the role that this powerful new technology is already playing in our lives. This is a must-read for students and scholars across the humanities and the social sciences, as well as for anyone intrigued by the intersection of technology, language, and human thought.
China and Russia
A compelling, expansive history of the relationship between China and Russia, from the seventeenth century to the present
Russia and China, the largest and most populous countries in the world, respectively, have maintained a delicate relationship for four centuries. In addition to a four-thousand-kilometer border, they have periodically shared a common outlook on political and economic affairs. But they are, in essence, profoundly different polities and cultures, and their intermittent alliances have proven difficult and at times even volatile.
Philip Snow provides a full account of the relationship between these two global giants. Looking at politics, religion, economics, and culture, Snow uncovers the deep roots of the two nations' alignment. We see the shifts in the balance of power, from the wealth and strength of early Qing China to the Tsarist and Soviet ascendancies, and episodes of intense conflict followed by harmony. He looks too at the experiences and opinions of ordinary people, which often vastly differed from those of their governments, and considers how long the countries' current amicable relationship might endure.
Foucault Today
Michel Foucault is considered one of the most important philosophers of the 20th century. Marita Rainsborough examines the current relevance of his work with reference to the post- and decolonial theories of Achille Mbembe, Homi Bhabha and Walter D. Mignolo in a global context. She incorporates the philosophy of Judith Butler and Byung-Chul Han as well as New Realism into the critical reading of Foucault, and emphasises the philosophical references to Bloch and Kant that have so far been neglected in his reception. Considering the subject between knowledge, power, ethics and aesthetics, an overall review as well as new aspects for the philosophical discussion of this French classic are offered.
Osmdesát let od konce druhé světové války
Druhá světová válka je zásadní mezník našich i světových dějin. Právem je trvale předmětem vzpomínek, úvah a reflexí jak tehdejších dějů a událostí, tak jejich pozdějších i současných interpretací a aktuálních souvislostí. Letos však vzpomínáme 80. výročí konce této největší válečné katastrofy v dějinách lidstva v poněkud zvláštní domácí politické a společenské atmosféře, která až příliš usnadňuje zneužití historických událostí k současnému politickému boji, ale je také příznivá nebezpečnému překrucování historie.
Obsahem knihy jsou dva rozsáhlé autorské texty, které k tématu přistupují velmi rozdílně. Text Jiřího Weigla se pokouší historii druhé světové války pojednat z české perspektivy a komentovat její různé dobové interpretace a jejich úskalí. Ivo Strejček diskutuje uzlové body našich válečných dějin – česko-německý problém, Mnichov, osobnost E. Beneše a osvobození v jejich souvztažnosti k dnešku a jeho problémům.
Válečná historie musí být připomínána a diskutována a nesmíme dopustit její přepisování a zkreslování. Vyrůstá z ní totiž naše současnost. Poučení z minulosti je důležitým kompasem v dnešních problémech, minulé tragédie mementem do budoucnosti a znalost je kotvou člověka v nejistotách života.
Indira Gandhi and the Years that Transformed India
The gripping story of Indira Gandhi’s premiership—and the profound influence she had on India Indira Gandhi’s ascent as prime minister of India in 1966 was entirely unforeseen. But she soon emerged as one of the most powerful political leaders of her times, who transformed the world’s largest democracy. She served as prime minister for a remarkable fifteen years, leaving behind a complex and deeply controversial legacy. In this fascinating account, Srinath Raghavan tells the story of Indira Gandhi’s political career and the momentous changes that India experienced under her leadership. From her tentative start in high office to her remarkable electoral victories, the dark days of the Emergency of 1975–77, and her assassination at the hands of her bodyguards in 1984, Raghavan sheds new light on her politics and government, as well as on her adversaries and critics. He shows how the 1970s were the hinge on which the history of the country turned—and how Indira Gandhi transformed the new postcolonial nation into the India of today.
SEPECAT Jaguar
The SEPECAT Jaguar was designed to meet the requirements of the Armée de l''Air and the Royal Air Force for a light tactical fighter and a supersonic two-seat training aircraft. First flown in September 1968, the Jaguar went on to serve in both air forces for forty years. Jaguars were exported and licence-built in India, where they remain in frontline service today. Jaguars have also been acquired by the air forces of Ecuador, Oman and Nigeria.Best remembered today as a Cold War attack aircraft, the Jaguar offered a potent mix of high speed at low altitude, excellent navigational and weapons accuracy and a diverse payload of air-to-ground ordnance including tactical nuclear weapons and laser-guided bombs and missiles. While the Jaguars of the RAF based in West Germany helped to deter the Warsaw Pact during the 1970s and 1980s, the Armée de l''Air used their Jaguars in combat in Mauritania and Chad in West Africa. Both air forces participated in the international coalition following Iraq''s invasion of Kuwait in 1990, the Jaguar acquitting itself well during Operation Desert Storm. During the 1990s and 2000s, Jaguars served as peacekeepers in the skies over Iraq, Bosnia-Herzegovina, Kosovo and Sri Lanka. The Jaguar has also seen combat in other faraway places as diverse as the Andes and Kashmir in the Himalayas.Drawing on archival research, Jaguar: A Development and Operational History describes the history behind the requirements that gave birth to the Jaguar, its design and technical development, and service use in peacetime and war; including the Jaguars that have served in Ecuador, Oman, India and Nigeria. The stories behind the export deals that never came to fruition are covered, as are the numerous design studies during the 1970s for improved Jaguars to meet Air Staff Target 396 and the Big Wing Jaguar. Detailed appendices are included for all the Jaguars ordered by the Armée de l''Air and the RAF.Illustrated throughout with photographs, drawings and specially commissioned artwork, Jaguar: A Development and Operational History is a comprehensive reference book on the technical and operational history of the Jaguar.
Francúzsko-slovenský,slovensko-francúzsky vreckový slovník, 3. vydanie
Obsah slovníka:
- 34 000 hesiel
- 41 000 významov
- 2 000 slovných spojení
- súčasná slovná zásoba
Zoznam príloh:
- prehľad gramatiky
- konverzácia a slovné obraty
- orientačné mapy
Broken Altars
A sweeping history of the violence perpetrated by governments committed to extreme forms of secularism in the twentieth century A popular truism derived from the Enlightenment holds that violence is somehow inherent to religion, to which political secularism offers a liberating solution. But this assumption ignores a glaring modern reality: that putatively progressive regimes committed to secularism have possessed just as much and often a vastly greater capacity for violence as those tied to a religious identity. In Broken Altars, Thomas Albert Howard presents a powerful account of the misery, deaths, and destruction visited on religious communities by secularist regimes in the twentieth century. Presenting three principal forms of modern secularism that have arisen since the Enlightenment—passive secularism, combative secularism, and eliminationist secularism—Howard argues that the latter two have been especially violence-prone. Westerners do not fully grasp this, however, because they often mistake the first form, passive secularism, for secularism as a whole. But a disconcertingly more complicated picture emerges with the adoption of a broader global vision. Admitting different species of secularism, greater historical perspective, and case studies drawn from the former Soviet Union, Turkey, Mexico, Spain, Czechoslovakia, Albania, Mongolia, and China, among other countries, Howard calls into question the conventional tale of modernity as the pacifying triumph of secularism over a benighted religious past.
Beastly Britain
The remarkable history of Britain and its animals, told through ten iconic species Have you ever wondered why we count sheep to get to sleep? Or where the phrase “red herring” comes from? Across British history, animals have been written about in poetry, painted in oils, and even recorded in law. Loved or feared, familiar or endangered, animals are everywhere to be seen. In this enchanting, beautifully illustrated study, Karen R. Jones takes a journey through the history of ten animals to show the extraordinary story of “beastly” Britain. Jones looks at animals including foxes and hedgehogs, newts and beetles, ghostly hounds and even the Loch Ness Monster. She reveals the place of animals in British cultural identity and sheds new light on the most iconic moments of British history, from the Black Death to World War II. The story of these isles may be told by human voices, but it is fully brought to life by listening to the squawks, bellows, and howls that make Britain what it is.
Before the Movement
"Penningroth's conclusions emerge from an epic research agenda.... Before the Movement presents an original and provocative account of how civil law was experienced by Black citizens and how their 'legal lives' changed over time . . . [an] ambitious, stimulating, and provocative book." -Eric Foner, New York Review of BooksWinner of the Beveridge Award, American Historical AssociationWinner of the Littleton-Griswold Prize, American Historical AssociationFinalist for the Cundill History PrizeWinner of the Order of the Coif Book AwardWinner of the James Willard Hurst Prize, Law and Society AssociationWinner of the John Philip Reid Award, American Society for Legal HistoryWinner of the Charles Sydnor Award, Southern Historical AssociationWinner of the Merle Curti Social History Award, Organization of American HistoriansWinner of the Ellis W. Hawley Prize, Organization of American HistoriansWinner of the PEN Oakland Josephine Miles AwardWinner of the Scribes Book AwardWinner of the David J. Langum, Sr. Prize in American Legal HistoryShortlisted for the Ralph Waldo Emerson Award, Phi Beta KappaShortlisted for the Stone Book Award, Museum of African American HistoryShortlisted for the Mark Lynton History Prize, Columbia Journalism SchoolA prize-winning scholar draws on astonishing new research to demonstrate how Black people used the law to their advantage long before the Civil Rights Movement.
True Conservatism
Drawing on the riches of Western tradition, Anthony T. Kronman defends a humane conservatism for our enlightened age “Rigorous and philosophically demanding, Kronman’s book invites principled argument from every side.”—Kirkus Reviews As the party of the left has grown more strident, its conservative critics have responded in kind. Each year conservatives do a poorer job of defending their position as a citadel of human values without lapsing into an angry assault on ideals that they and progressives share. It becomes harder to see the enduring appeal of a true conservatism that celebrates the worth of custom and inheritance; the splendor of what is excellent and rare; the expansive solidarity of our friendship with the dead; and the dignity, indeed necessity, of our longing for a connection to the eternal and divine—while affirming that these timeless human goods are compatible with the modern ideals of equality, toleration, and reasoned argument. In this bracing book, Anthony T. Kronman defends a conservative philosophy of life that respects our enlightened ideals but decries the damage their arrogant simplification causes in our moral, political, and spiritual lives. Drawing on the work of Aristotle, Cicero, Spinoza, Burke, Hume, Madison, Tocqueville, Lincoln, Arendt, Heidegger, and others, he argues that humanism is conservatism, today as in the past. He reminds us that our humbling parameters make possible every form of human greatness, every human glory, every human love worthy of the name.
A forrás
Ha bármit elérhetnénk az életben, mi lenne az?
A tudomány legújabb felfedezései azt bizonyítják, hogy képesek vagyunk aktívan megváltoztatni agyunk működését.
A világhírű neurológus, Dr. Tara Swart megmutatja, hogyan használjuk ki ezt a fantasztikus erőt, amellyel átalakíthatjuk az elménket, bevonzhatjuk azt, amire vágyunk, és megragadhatjuk azokat a sorsfordító lehetőségeket, amelyek mindennap elhaladnak mellettünk.A titok nem misztikus erők munkájában, hanem a Forrás hihetetlen hatalmában rejlik.
Ocean - Earth's Last Wilderness
From the icy seas of our poles to remote coral islands, David Attenborough has filmed in every ocean habitat on planet earth. Now, with long-term collaborator Colin Butfield, he shares the story of our last great wilderness - the one which shapes the land we live on, regulates our climate and creates the air we breathe.
Dive into eight unique saltwater habitats, swim through kelp forests, mangroves and coral reefs and down almost 11,000 feet to the deepest corners of the most unexplored ecosystem on our planet.
Experience a journey of wonder and discovery, populated by green turtles and blue whales; clownfish and bioluminescent jellyfish; the vampire squid and the 'head-less chicken monster' - a strange form of sea cucumber that lives at the very bottom of the ocean.
With the warmth, intelligence and awe that characterises all of David Attenborough's landmark series, Ocean shows us a world which is both desperately fragile yet astonishingly resilient, with an extraordinary capacity to repair itself. It's not too late to restore our most vital habitat. If we treat it with respect, our marine world will be even richer and more spectacular than we can imagine.
A book almost a century in the making, but one that has never been more urgently needed.
Tudd meg az igazat!
Tanuld meg, hogyan olvashatsz gyorsan az emberekből, és miként vonhatsz le következtetéseket látszólag ártatlannak tűnő és könnyed kérdések segítségével!
Az emberek jelentős része zárkózott, falat emel maga köré, vagy épp szándékosan titkolózik. Nos, bármi legyen is a helyzet, ez a könyv megmutatja neked, hogyan puhíthatod meg őket, és derítheted ki, hogy pontosan mit is akarnak. Megismerheted, hogyan tudod finoman úgy terelni a beszélgetést az általad vágyott irányba, hogy megtaláld a válaszokat, amiket keresel.
Fedezd fel az FBI-ügynököktől, pszichológusoktól és híres ügyvédektől származó javaslatokat, melyek segítségével megismerheted a körülötted lévők valódi szándékait!
A Tudd meg az igazat segítségével a viselkedés, a gondolatok és az érzelmek szakértő olvasója válhat belőled. A könyvben ismertetett hatékony és kifinomult technikákat a szakemberek arra használják, hogy általuk több millió dollár értékű tudásra tegyenek szert, vagy olyan információkhoz jussanak, amelyeket épp titkolnak előlük.
Patrick King könyvében olvashatsz:
- a testbeszédről, mikro- és makro-arckifejezésekről;
- a különböző kérdezési módszerekről;
- a hideg olvasásról és a reakciók értelmezéséről;
- a Columbo-technikáról;
- és minden olyan egyéb tudományosan bizonyított technikáról, amivel jobban megértheted mások valódi szándékait.
Ha szeretnél olvasni az emberekből, és mélyebb szinten megérteni őket, elengedhetetlen, hogy egy lépéssel mélyebbre hatolj annál, mint ahogy normál esetben a kommunikációról gondolkodsz. Ennek a könyvnek a célja, hogy olyan eszközökkel vértezzen fel, amelyek segítségével egyedi módon, anélkül értheted meg és fejtheted fel az emberek szándékait, hogy eközben tudatosulna bennük. Többé senki sem lesz rejtély számodra.
Dogwood
This is an unsparing account of the sharp end of war written by one of the finest military historians of his generation. Andrew Wiest, author of the bestselling Boys of ’67, traces the experience of the 150th Combat Engineers of the Mississippi National Guard in their 2005 tour of duty in Iraq, centered on the forward operating base Dogwood. Comprising youth hoping to attain a way out of grinding poverty, women seeking to break barriers, and patriots answering their nation’s call after 9/11, the 150th represented nearly all of what America had to offer in 2005. Amid the transformation of the US military in the 21st century, no longer were they destined to be weekend warriors tasked mainly with local disaster relief. The new Guard was a sharp weapon of war. Soldiers grew up in the same communities, played sports and served together. As Dogwood reveals, this provides a singular advantage, but also intensifies loss. Defying poor equipment, lack of specialist training and heart-breaking losses, the 150th endured combat. They also implemented their own homespun counterinsurgency policy that turned an insurgency hotbed into a thriving community – one of the war’s few success stories. But all was forgotten. Set within the context of a changing military, an evolving strategic situation and an unpopular war, Dogwood is an unflinching history which lays bare the harsh reality of combat through countless first-hand accounts.
A Brief History of Israel’s Economy
This book explores more than a century of the development of the economy of the Land and State of Israel as an integral part of the epic story of the Jewish struggle to establish and maintain an independent homeland. During this century of economic activity the foundations were laid for Israel to become what it is today – a developed economy and one of the most advanced countries in the world.The book discusses the key events in Israel’s economic history, including the major decisions taken at crucial stages in the development of the country’s economic and social policies. This period of Israel’s history is filled with economic activity and witnessed rapid, dramatic shifts from one reality to another.From the early days of the Jewish Yishuv, Israel has been rooted in entrepreneurship, invention, and creativity, qualities that have helped its impressive achievements.The Israeli economy faces a complex reality over the coming years – including external security, the Palestinian threat, as seen in the 2023 Gaza War, and demographic challenges from the country’s rapidly growing populations which have yet to fully acquire the basic education needed to move forward in a technological and global world. Over the last hundred years, Israel has demonstrated a great ability to cope with many sorts of threats and challenges The book is intended for everyone interested in learning about the development of Israel’s economy and the successes and setbacks of this unique nation’s economic journey, and the challenges it faces in the future.
Unequal Learning
Inequality has been soaring across the globe in the past decades. And the reproduction of inequality begins early in the life cycle: in homes and schools.In Unequal Learning, Xin Xiang analyzes the different kinds of learning that goes on in four drastically different Chinese schools: a rural school in a mountainous area; a public school in an impoverished region of an emerging city; a low-cost private school serving rural migrants; and a prestigious metropolitan public school that attracts the children of elite professionals and government officials. As she shows, the different learning opportunities available in these four communities contribute to the widening gulf between the rising metropolitan middle class and China''s working classes. Within classrooms, children in urban elite schools experience pedagogies drastically different from those in less privileged communities, despite the common preoccupation with preparing for exams. Outside classrooms, urban elite children learn to lead, collaborate, and compete through a variety of organized activities while rural children acquire competency in farm and household work.Though these particular schools are located in China, Xiang demonstrates how these four Chinese schools and communities reflect global trends as much as local peculiarities. Ultimately, addressing these pervasive and deep-rooted educational inequalities requires moving beyond the paradigms of closing ''achievement gaps'' and reducing ''learning poverty''. Xiang calls for a thorough rethinking of "whose knowledge and contribution counts" and "what good schools look like," in China and beyond. Powerfully argued and deeply researched, this will be essential reading not just for scholars of China, but anyone interested in how education systems both reproduce and exacerbate inequality.
Live While You're Alive
You can live every day…. provided you know how to live. Bestselling author Shiv Khera is back with a new book, this time turning his focus on stress, a destabilising condition that can impact anyone, at any stage of their life. He offers his unique take on how to identify, tackle and manage stress, whether that’s at work, at home, or in relationships. Live While You’re Alive will help you to:- effectively identify and manage stressors;- achieve work–life balance and enhance your performance; - empower yourself and retake control of your life; and - learn the art of problem-solving and decision-making. What people are saying about Shiv Khera’s business and management programs:‘The best of its kind’ - Andre Keller, Chief Executive, Zuellig Pharma Pte Ltd, Singapore ‘Shiv has touched my mind and opened my heart to give back to society the values that have made me succeed as a doctor and CEO of Gleneagles Hospital’ - Dr. Timothy Low, CEO, Gleneagles Hospital, Singapore
Rozšírte svoje vedomosti z nových oblastí ako ekonómia, manažment a marketing. Zaujímate sa o vesmír a jeho fungovanie, správanie živočíchov či históriu času? Správny smer do života a pozitívnu psychológiu prinesie motivačná literatúra. Knihy odborné - z oblasti práva, pedagogiky, sociológie či medicíny - ukrýva práve táto sekcia.
Kategória Odborná a populárno-náučná literatúra zahŕňa knihy a texty, ktoré poskytujú informácie a odborné znalosti v rôznych odboroch. Táto kategória sa líši od beletristickej literatúry a zameriava sa na vedomostný prínos.
Odborná literatúra obsahuje podrobné informácie, teórie a výskum v rôznych oblastiach ako veda, medicína, technológia, právo, ekonomika a psychológia. Populárno-náučná literatúra je prístupnejšia verejnosti a zaujímavo prezentuje tématické úseky, históriu, biografie a vedecké objavy.
Odborná a populárno-náučná literatúra je dôležitá pre vzdelávanie, osobnostný rozvoj a celoživotné učenie. Pomáha nám porozumieť svetu, objavovať nové perspektívy a zlepšiť naše schopnosti. Tieto diela od renomovaných autorov sú zdrojom inšpirácie a prínosov pre naše profesionálne a osobné životy.
K najznámejším autorom odbornej literatúry patria Stephen Hawking, Yuval Noah Harari, Malcolm Gladwell, Daniel Kahneman či zo slovenských autorov Roman Králik, či Vojtech Zamarovský.
