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How Brands Grow : What Marketers Dont Know
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
Charlatans
Charlatans is an explosive thriller from New York Times bestselling author and master of the medical thriller Robin Cook.
Noah Rothauser is the new super chief resident at Boston Memorial Hospital. Housing state-of-the-art medical facilities, it's always been Noah's dream to work for such an esteemed institution. But the pressures of the role become all too clear when a seemingly routine operation results in the tragic death of an otherwise healthy man. With potential malpractice suspected it falls to the newly appointed surgical doctor to investigate what happened.
Questioning those involved uncovers bitter feuds within the hospital's surgical staff when Dr. William Mason, the egotistical, world-class surgeon who performed the operation, is quick to blame staff anaeshtetist Dr. Ava London for the disastrous outcome. However Dr. London, along with the nursing staff, point the finger at the surgeon.
When two more anaesthesia-related deaths occur, Noah is forced to look closer at the impressively competent, charming, yet mysterious Dr. London, and he quickly realizes there's far more to her than meets the eye. With his own job and integrity coming into jeopardy, Noah must decide which doctor is at fault and who he can believe - before any more lives are lost . . .
Vypredané
17,95 €
18,89 €
War Cry
'That time is upon us. I can feel it coming. That evil barbarian will not be satisfied until he has engulfed the whole world in war and death. I fear for us all.' In a triumphant return to his much-loved Courtney series, Wilbur Smith introduces us to the bravest new member of the famed family, Saffron Courtney. Saffron grows up on a sprawling Kenyan estate, under the watchful eye of her father, prominent businessman and distinguished war veteran Leon Courtney. Her childhood is idyllic, until a family tragedy forces her to grow up much faster than necessary. As she grows into a spirited teenager, her thirst for knowledge and adventure leads her to England, where she finds herself inevitably drawn into the heart of the gathering storm in the lead up to World War II. Gerhard von Meerbach is the privileged and idealistic younger brother of Konrad von Meerbach, heir to an industrial fortune, and vocal supporter of the Nazi Party. Gerhard struggles to stay true to his principles in an increasingly cruel world. His friendship with a Jewish man places him in danger, and forces him to take a stand against the forces of evil that have overtaken his country and his family.But, unknown to him, he is caught in a trap that could cost him everything he holds dear. As the Second World War looms over them all, Saffron and Gerhard's worlds will collide - but will there be more to unite them than tear them apart? A love story in the time of heroes, War Cry is the latest breath-taking episode in Wilbur Smith's epic account of one beloved family.
Vypredané
24,65 €
25,95 €
Raw Cake
Long-time friends Leah and Daisy set up raw superfood confectionery company The Hardihood in early 2015 to prove that eating healthy desserts does not mean compromising taste or beauty. Their range of handcrafted desserts comprise all-natural ingredients and are completely free from refined sugar, gluten, wheat, dairy, and soy. They’re also raw, which means the ingredients are not altered by heat and thus maintain their nutritional value and integrity.
Raw Cake is about making beautiful, raw desserts that appeal to everyone. Using key healthy ingredients like nuts, coconut oil, dates, rice malt, and powdered super foods, these unique flavor combinations will delight your taste buds. You’ll find bite-sized raw treats like Caramel Crunch and Carrot Cupcakes, as well as crowd-pleasers such as Pineapple Sorbet, Chocolate Orange Cake, and Banoffee Pie. Complete with 100 recipes, nutritional breakdowns, and food styling techniques, Raw Cake will help you to create sensational-looking and healthy cakes.
Vypredané
20,85 €
21,95 €
The Ancestor's Tale
A fully updated edition of one of the most original accounts of evolution ever written, featuring new fractal diagrams, six new 'tales' and the latest scientific developments. THE ANCESTOR'S TALE is a dazzling, four-billion-year pilgrimage to the origins of life: Richard Dawkins and Yan Wong take us on an exhilarating reverse journey through evolution, from present-day humans back to the microbial beginnings of life. It is a journey happily interrupted by meetings of fellow modern animals (as well as plants, fungi and bacteria) similarly tracing their evolutionary path back through history. As each evolutionary pilgrim tells their tale, Dawkins and Wong shed light on topics such as speciation, sexual selection and extinction. Written with unparalleled wit, clarity and intelligence; taking in new scientific discoveries of the past decade; and including new 'tales', illustrations and fractal diagrams, THE ANCESTOR'S TALE shows us how remarkable we are, how astonishing our history, and how intimate our relationship with the rest of the living world.
Mix it Up
Accept Herve Tullet's irresistible invitation to mix it up in a dazzling adventure of whimsy and wonder. Follow the artist's simple instructions and suddenly colours appear, mix, splatter and vanish in a world powered only by the reader's imagination. Tullet, who joins such greats as Eric Carle and Leo Lionni as a master of his craft, sets readers on an extraordinary interactive journey all within the printed page. Tullet prompts plenty of giggles in addition to a profound understanding of colours and once again displays his unique genius and vision in a work that is a glorious and richly satisfying companion to Press Here.
Vypredané
14,73 €
15,50 €
Tempest
HarperCollins is proud to present its new range of best-loved, essential classics.
`We are such stuff
As dreams are made on; and our little life
Is rounded with a sleep.'
Magical and dreamlike in its tone, Shakespeare's The Tempest begins with a storm of epic proportions and a shipwreck. Banished from Italy, Prospero lives on a remote island with his daughter. Using his magic, he vows to seek revenge on the injustice dealt to him by his brother, but in doing so, Shakespeare questions the difficulty of distinguishing `men' from `monsters', and the realities of justice.
Vypredané
3,47 €
3,65 €
Florence and Tuscany 7
Home to some of the world's most recognisable tourist icons, Tuscany has been enticing visitors with its cooking and culture for over two millennia.This new-look guide features colour sections such as 18 top experiences, along with instructions on how to eat and like a local and travelling with children.•2 expert authors•29 driving tours and itineraries•42 Renaissance masterpieces•4000 years of art and architecture•3D plan of the Uffizi Gallery•Comprehensive planning tools. Coverage includes: Planning chapter, Florence, North Western Tuscany, Central Coast & Elba, Siena & Central Tuscany, Southern Tuscany, Eastern Tuscany, Understand & Survive chapters.
Vypredané
20,85 €
21,95 €
Apple Tree Yard
"There can't be a woman alive who hasn't once realised, in a moment of panic, that she's in the wrong place at the wrong time with the wrong man. Louise Doughty, more sure-footed with each novel, leads her unnerved reader into dark territory. A compelling and bravely-written book." (Hilary Mantel). "A superb novel. Grown-up, genuinely suspenseful, wonderfully well-constructed, intelligent and provocative. I really didn't want to finish it. And I don't say that very often." (Julie Myerson). "Once you start you can't stop reading. Terrific." (Helen Dunmore). Yvonne Carmichael has worked hard to achieve the life she always wanted: a high-flying career in genetics, a beautiful home, a good relationship with her husband and their two grown-up children. Then one day she meets a stranger at the Houses of Parliament and, on impulse, begins a passionate affair with him - a decision that will put everything she values at risk. At first she believes she can keep the relationship separate from the rest of her life, but she can't control what happens next. All of her careful plans spiral into greater deceit and, eventually, a life-changing act of violence. Apple Tree Yard is a psychological thriller about one woman's adultery and an insightful examination of the values we live by and the choices we make, from an acclaimed writer at the height of her powers.
Vypredané
9,45 €
9,95 €
Dc Comics Year by Year A Visual Chronicle
This is the most comprehensive chronological history of DC Comics ever published. The milestone events in the history of DC Comics are explored and explained as they happened, month by month, from the company's inception in 1934 as National Allied Publications to the present day, including the first appearances of key characters, such as Batman and Superman, landmark moments, and appearances on celluloid. This updated edition is packed with original comic book art, including high-quality prints of classic covers and full-page reproductions of key story lines. Copyright (copyright)2014 DC Comics. All related characters and elements are trademarks of and (copyright) DC Comics. WB SHIELD: TM & (copyright) Warner Bros. Entertainment Inc. (s14).
Vypredané
48,93 €
51,50 €
R is for Ricochet
Kinsey Millhone, employed by Nord Lafferty to drive his daughter home from her incarceration at the Californian Institute for Women, marvels at the simplicity of the task. But Reba Lafferty emerges feisty and rebellious, and Kinsey is soon fighting to prevent her charge from breaking the conditions of her parole. As she finds herself befriending the ex-gambler, ex-alcoholic and ex-con, Kinsey discovers that Reba had taken the fall for her boss, also her lover, when he conducted a highly-crafted money laundering scam. Alan Beckwith has so far escaped the clutches of the FBI. Now they believe he is laundering money for a Columbian drug cartel - they just need the proof. When Kinsey is asked by the police to persuade Reba to unveil crucial evidence guaranteed to put Beckwith behind bars, she doesn't expect cooperation. But when she hears of shocking new information about her lover, Reba is suddenly all too eager to do everything she can to ruin him. Embroiled in a cunning challenge of wits, and meanwhile bemused by her own blossoming romance, Kinsey must try to control the bitter, angry Reba as she launches her dangerous revenge ...
Vypredané
9,98 €
10,50 €
RHS Encyclopedia Of Garden Design
Plant the garden of your dreams and transform your outdoor space with award-winning Royal Horticultural Society garden design experts. Whether you're looking to revive a tired flowerbed or simply looking for new garden ideas, the RHS Encyclopedia of Garden Design will show you how to make your ideal garden a reality. Grasp the fundamentals of garden design, find a style that suits you, and bring your ideas to life.This design bible is packed with advice to guide you from planning to planting. From preparation such as choosing the correct materials for your structures and assessing your drainage, to laying patios, making ponds, and planting perennials, the RHS Encyclopedia of Garden Design is with you every step of the way. Discover inspirational portfolios including modernist, sustainable, Japanese, urban, family, and cottage gardens. Understand the unique features of each garden style, create your own plan, and marvel at case studies showcasing the gold standard of each garden type. With a handy visual dictionary and coverage of all the latest gardening trends, this book combines style with substance to guide you as you plant your perfect outdoor space
Vypredané
29,93 €
31,50 €
Iconic New York Christoph Bliss
Few cities spark the imagination like New York. Its name stands for excitement. Famed for both its hectic pace and for being a melting pot of cultures and ideas, this is perhaps the world's ultimate metropolis. As a native, Chris Bliss understands th
e city on many levels. From the New Museum of Contemporary Art to such distinctive sights as the Chrysler Building and the majesty of Central Park in all seasons, each of the city's characteristic moods are captured in the pages of this unique book.
Everything that makes New York so distinctly New York is here for you to savour.
Vypredané
28,49 €
29,99 €
Cabins
Ever since Henry David Thoreau’s described his two years, two months, and two days of cabin existence at Walden Pond, Massachusetts in Walden, or, Life in the Woods (1854), the idea of a refuge dwelling has seduced the modern psyche. In the past decade, as our material existence and environmental footprint has grown exponentially, architects around the globe have become particularly interested in the possibilities of the minimal, low-impact, and isolated abode.
This new TASCHEN title, combining insightful text, rich photography and bright, contemporary illustrations by Marie-Laure Cruschi, explores how this particular architectural type presents special opportunities for creative thinking. In eschewing excess, the cabin limits actual spatial intrusion to the bare essentials of living requirements, while in responding to its typically rustic setting, it foregrounds eco-friendly solutions. As such, the cabin comes to showcase some of the most inventive and forward-looking practice of contemporary architecture, with Renzo Piano, Terunobu Fujimori, Tom Kundig and many fresh young professionals all embracing such distilled sanctuary spaces.
The cabins selected for this publication emphasize the variety of the genre, both in terms of usage and geography. From an artist studio on the Suffolk coast in England to eco-home huts in the Western Ghats region of India, this survey is as exciting in its international reach as it is in its array of briefs, clients, and situations. Constant throughout, however, is architectural innovation, and an inspiring sense of contemplation and coexistence as people return to nature and to a less destructive model of being in the world.
Vypredané
52,20 €
54,95 €
Lacná kniha Cabins (-90%)
Ever since Henry David Thoreau’s described his two years, two months, and two days of cabin existence at Walden Pond, Massachusetts in Walden, or, Life in the Woods (1854), the idea of a refuge dwelling has seduced the modern psyche. In the past decade, as our material existence and environmental footprint has grown exponentially, architects around the globe have become particularly interested in the possibilities of the minimal, low-impact, and isolated abode.
This new TASCHEN title, combining insightful text, rich photography and bright, contemporary illustrations by Marie-Laure Cruschi, explores how this particular architectural type presents special opportunities for creative thinking. In eschewing excess, the cabin limits actual spatial intrusion to the bare essentials of living requirements, while in responding to its typically rustic setting, it foregrounds eco-friendly solutions. As such, the cabin comes to showcase some of the most inventive and forward-looking practice of contemporary architecture, with Renzo Piano, Terunobu Fujimori, Tom Kundig and many fresh young professionals all embracing such distilled sanctuary spaces.
The cabins selected for this publication emphasize the variety of the genre, both in terms of usage and geography. From an artist studio on the Suffolk coast in England to eco-home huts in the Western Ghats region of India, this survey is as exciting in its international reach as it is in its array of briefs, clients, and situations. Constant throughout, however, is architectural innovation, and an inspiring sense of contemplation and coexistence as people return to nature and to a less destructive model of being in the world.
Vypredané
5,50 €
54,95 €
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Splat
Splat! traces art history through its key turning points and helps to map important art movements from the Renaissance and Impressionism to Surrealism and contemporary art. At the beginning, a spread explores how early peoples represented animals and everyday life. Then brief sections explore the stories of particular artists who helped to make important artistic innovations, including Michelangelo and the High Renaissance; Bruegel and his paintings of everyday peasant life; Manet and the shock of Impressionism; and Duchamp and the Dada revolution. You can read the real-life stories of artists, such as Caravaggio, Jan Vermeer, Henri Rousseau, Vincent Van Gogh, Wassily Kandinsky and Frida Kahlo, who dared to imagine new ways of depicting the world. The achievements of these artists and the challenges, difficulties and dangers they faced are excitingly brought to life.
Vypredané
16,63 €
17,50 €
Nemesis
It's the sweltering summer of 1944, and Newark is in the grip of a terrifying epidemic, threatening the children of the New Jersey city with maiming paralysis, life-long disability, even death.
Decent, athletic twenty-three year old playground director Bucky Cantor is devoted to his charges and ashamed with himself because his weak eyes have excluded him from serving in the war alongside his contemporaries. As polio begins to ravage Bucky's playground - child by helpless child - Roth leads us through every emotion such a pestilence can breed: the fear, the panic, the anger, the bewilderment, the suffering and the pain.
Vypredané
11,88 €
12,50 €
Stan Lee's How to Write Comics
From comics icon Stan Lee, creator of the Mighty Marvel Universe and characters such as Spider-Man, Incredible Hulk and the X-Men, comes the ultimate how-to book for aspiring comic book writers. In these pages, aspiring comics writers will learn everything they need to know about how to write their own comic book stories, complete with easy-to-understand instruction, tips of the trade and invaluable advice for even more advanced writers. From the secrets to creating concepts, plots, to writing the script, the man with no peer, Stan Lee, is your guide to the world of writing and creating comics.
Vypredané
25,60 €
26,95 €
Interiors and Legacy of Postmodernism
*** Brand New *** Ships from UK, No Expedited Shipping *** Sir Terry Farrell was one of the pioneers of the Postmodern style, as seen in his early TV-am building. This is the first book to focus on his interiors, which helped to develop that style in
its heyday and beyond. As well as the original design for TV-am, it includes a dozen of his most striking interiors, such as the Charles Jencks House, Upwood House, and Charing Cross Station. The book serves as an invaluable document of these projec
ts and will appeal to all those interested in contemporary architecture and interior design.
Vypredané
36,09 €
37,99 €