Najnovšie - Ekonómia, manažment, marketing strana 54 z 177
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné
zobraziť:
Aké drahé je zadarmo - 2.vydanie
Zvykli sme si na predraženú kávu aj na predstavu o človeku ako racionálnej bytosti. Máme pocit, že drahší liek je účinnejší, šetríme na drobnostiach a rozhadzujeme pri dôležitých nákupoch. Po prečítaní Arielyho knihy to však už nemusí platiť. Výrazne zvyšuje imunitu voči marketingovým trikom aj rôznym formám sebaklamu.
- Čo je behaviorálna ekonómia a ako súvisí s obedmi zadarmo
- Prečo niektoré veci robíme radi len pokiaľ nám za to neplatia
- Prečo sa nevieme prinútiť k práci, aj keď veľmi chceme
- Prečo nás bezplatné veci často vyjdú pridraho
- Prečo je všetko relatívne - hoci by nemalo
- Prečo človek dostane to, čo očakáva
- Prečo svoj majetok preceňujeme
Ako dokazuje Dan Ariely, veľmi často konáme iracionálne, na čo majú vplyv naše emócie aj spoločenské normy. Spojenie ekonómie so psychológiou je príležitosťou preskúmať našu motiváciu a spotrebiteľské správanie, ale aj ekonomickú a vzdelávaciu politiku. Arielyho inteligentný, provokatívny, ale aj zábavný štýl je zárukou fascinujúceho a objavného čítania.
Lidé v procesech řízení
Moderní řízení lidských zdrojů musí vést k vysoké kvalitě lidského potenciálu, schopného zvládat vysoké nároky neustále se měnícího podnikatelského prostředí. Kniha analyzuje nové trendy v této oblasti a přináší souhrnný pohled na rozvoj a řízení lidských zdrojů v moderní době. Je určena nejen pracovníkům útvarů řízení kvality, ale i personalistům a představitelům vrcholového vedení firem, jakož i studentům vysokých škol. Z obsahu: Synergie v řízení; Komunikace a informace; Motivace a hodnocení pracovníků; Výchova a výcvik pracovníků; Management znalostí; Společenská odpovědnost organizací; Nové trendy v řízení lidských zdrojů atd. Kniha vychází za podpory Rady kvality ČR.
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Behavioral Insights
Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior--rather than assumptions about it--to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples.
Marketingová komunikace v místě prodeje
Plnobarevná publikace kolektivu renomovaných autorů, aktivně působících v praxi i akademické sféře, se věnuje mladé a stále významnější disciplíně komerčních komunikací – marketingové komunikaci v místě prodeje. A to na úrovni jednotlivých produktů a značek, sortimentních kategorií a celých prodejních prostředí.
Kniha je pojata velmi prakticky, zároveň však vychází z mnoha děl a výzkumů z celého světa. Je proto vhodná jak pro odborníky z praxe, tak i akademickou veřejnost.
Autoři se postupně věnují vymezení a funkcím in-store komunikace v kontextu komerčních komunikací, shrnují souvislosti s nadřazenými disciplínami shopper marketingu a category managementu a zabývají se nákupním chováním, rozhodováním a impulzivitou, jejichž pochopení stojí v pozadí tvorby a implementace komunikačních aktivit v místě prodeje.
V knize jsou dále podrobně shrnuty atributy funkčnosti POP aplikací z pohledu jejich umisťování a multisenzorických vlastností. Na závěr jsou prezentovány strategie a metody výzkumu a moderní přístupny, trendy a technologie, které se v předmětných oblastech uplatňují.
Competition is Killing Us
We live in the age of big companies where rising levels of power are concentrated in the hands of a few. Yet no government or organisation has the power to regulate these titans and hold them to account. We need big companies to share their power and we, the people of the world, need to reclaim it.
In Competition is Killing Us, top business and competition lawyer Michelle Meagher establishes a new framework to control capitalism from the inside in order to make it work for the many and not just the few.
Meagher has spent years campaigning against these multi-billion and trillion dollar mammoths that dominate the market and prioritise shareholder profits over all else; leading to extreme wealth inequality, inhumane conditions for workers and relentless pressure on the environment.
In this revolutionary book, she introduces her wholly-achievable alternative; a fair and comprehensive competition law that limits unfair mergers, enforces accountability and redistributes power through stakeholder governance.
With an afterword by Simon Holmes, Member of the UK 's Competition Appeal Tribunal, Academic Visitor at the Centre for Competition Law and Policy, Oxford University
Trailblazer
For too long, many have felt that business focuses too much on profit and not enough on its responsibilities, but now in Trailblazer, Innovator of the Decade Marc Benioff shows how all of that can change - for the better.
When Salesforce chairman and CEO Benioff called for more regulation on the tech industry during the Davos World Economic Forum, and followed it up by saying Facebook should be regulated in 'the same way you regulated the cigarette industry', he found himself at the centre of a storm. This was not what people expected to hear from a hugely successful tech entrepreneur, and some industry leaders began calling him to say how he had betrayed them.
But Benioff shows how he created a company committed to shared values in everything they do, creating a model for others to follow if they want to thrive in today's business environment, where criticism of corporate greed is bringing new pressures on industry. At Salesforce, the aim was to take decisions that were not only good for business, but also for society as a whole, and this book will show you how to make these positive steps. Benioff believes that, in future, the only businesses that will thrive are those that take an active role in making the world a better place.
Trailblazer is a guidebook to help leaders, employees and customers to prepare for the next phase of global capitalism: the arrival of business for good.
Blue Ocean Shift
The New York Times bestseller.
#1 Wall Street Journal bestseller.
Blue Ocean Shift is the essential follow up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
In Defence of Open Society
George Soros is among the world's most prominent public figures. He is one of the history's most successful investors and his philanthropy, led by the Open Society Foundations, has donated over $14 billion to promote democracy and human rights in more than 120 countries. But in recent years, Soros has become the focus of sustained right-wing attacks in the United States and around the world based on his commitment to open society, progressive politics and his Jewish background.
In this brilliant and spirited book, Soros offers a compendium of his philosophy, a clarion call-to-arms for the ideals of an open society: freedom, democracy, rule of law, human rights, social justice, and social responsibility as a universal idea. In this age of nationalism, populism, anti-Semitism, and the spread of authoritarian governments, Soros's mission to support open societies is as urgent as it is important.
Společenské vědy pro techniky - 2.aktualizované a rozšířené vydání
Na trhu ojedinelá publikace, vytvorená predevším pro exaktne uvažující techniky, približuje podstatu a souvislosti trí duležitých spolecenskovedních oboru: ekonomie, práva a politologie. Nové vydání je kompletne aktualizováno a doplneno kupríkladu o problematiku tržních struktur, informace o brexitu a o nové kapitoly venované stavebnímu zákonu a politickému myšlení staroveku.
V ekonomické cásti kniha poutavým a netradicním zpusobem vysvetluje základní kategorie tržní ekonomiky, poukazuje na odlišnosti v mikroekonomickém a makroekonomickém pohledu na hospodárské jevy, objasnuje podstatu a možnosti realizace úcinné hospodárské politiky a podává prehledný výklad základních pojmu mezinárodní ekonomie. Teorie je efektivne kombinována s praktickými príklady a grafy.
V kapitolách venovaných právu je strucný prehled historického vývoje práva od dob antiky doplnen fundovaným výkladem ústavy, lidských práv a zákoníku práce. Velká pozornost je venována vybraným ustanovením obcanského zákoníku a stavebnímu zákonu.
V politologické cásti knihy je neotrelým zpusobem popsán politický vývoj ve staroveku, objasneny jsou teorie státu, politické systémy, demokracie a totalitarismus.
Publikace je urcena jak studentum technických oboru, tak i manažerum na ruzných úrovních rízení, kterí si chtejí doplnit a rozšírit své znalosti ve výstižné a zajímavé forme.
The Scrum Fieldbook
FROM THE INTERNATIONALLY BESTSELLING AUTHOR OF SCRUM
Do you never get as much done as you need to?
Sometimes, even the most important projects can feel painstakingly slow. But it doesn't have to be this way. In his international bestseller Scrum, J.J. Sutherland introduced a simple, revolutionary tool used by Google, Amazon and the FBI to turbo-charge the output of every team. He called it the Scrum method.
Now, Sutherland returns with a step-by-step guide to using this revolutionary system at any level of any company. With its emphasis on rapid innovation, no-bullshit meetings and quick-fire decision-making, Scrum will transform your productivity - starting today.
PRAISE FOR THE SCRUM METHOD
'Every business needs a methodology for getting stuff done, for successful collaboration and scalable management techniques. Scrum is the answer.' Entrepreneur
'The project management method known as Scrum may be the most widely deployed productivity tool among high-tech companies. On a mission to put this tool into the hands of the broader business world for the first time, Jeff Sutherland succeeds brilliantly.' Eric Ries, author of The Lean Startup
Súčasné trendy v ekonomickej žurnalistike: diskurzná analýza
Témou monografie Súčasné trendy v ekonomickej žurnalistike: diskurzná analýza je porovnanie situácie v uvedenej výskumnej oblasti na Slovensku a v anglosaských krajinách. Prevažne kvalitatívna analýza odborného ekonomického diskurzu sa vykonáva pomocou interdisciplinárnej metódy, ktorou je špecifická textová analýzy navrhnutá Normanom Faircloughom. Výskumný materiál pochádza z ekonomicky orientovaných periodík (Trend, Hospodárske noviny, The Economist, Financial Times).
The Psychology of Money
Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people.
Money-investing, personal finance, and business decisions-is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don't make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.
In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life's most important topics.
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Money
The co-host of the popular NPR podcast Planet Money provides a well-researched, entertaining, somewhat irreverent look at how money is a made-up thing that has evolved over time to suit humanity's changing needs.
Money only works because we all agree to believe in it. In Money, Jacob Goldstein shows how money is a useful fiction that has shaped societies for thousands of years, from the rise of coins in ancient Greece to the first stock market in Amsterdam to the emergence of shadow banking in the 21st century.
At the heart of the story are the fringe thinkers and world leaders who reimagined money. Kublai Khan, the Mongol emperor, created paper money backed by nothing, centuries before it appeared in the west.
John Law, a professional gambler and convicted murderer, brought modern money to France (and destroyed the country's economy). The cypherpunks, a group of radical libertarian computer programmers, paved the way for bitcoin.
One thing they all realized: what counts as money (and what doesn't) is the result of choices we make, and those choices have a profound effect on who gets more stuff and who gets less, who gets to take risks when times are good, and who gets screwed when things go bad.
Lively, accessible, and full of interesting details (like the 43-pound copper coins that 17th-century Swedes carried strapped to their backs), Money is the story of the choices that gave us money as we know it today.
dostupné aj ako:
Basic Blockchain
The only book you need to understand blockchain: what it is, how it works and how it will transform business, society and our everyday lives. Basic Blockchain is an accessible, non-technical introduction to a revolutionary technology.
'Makes it easy for the average business executive to understand blockchain' -- Chris Larsen, founder and chairman, Ripple
'An essential tool for those looking to distinguish information from noise' -- Eva Kaili, MEP and Chair of The Committee for the Future of Science and Technology
A revolution is under way across the globe, yet very few people understand it. Basic Blockchain will explain everything you need to know to understand the technology that will soon disrupt and revolutionise everything from financial and health services to the property market and how we vote.
Born of an obscure body of research on game theory developed by NASA, originally championed by drug dealers seeking to launder ill-gotten gains, accelerated by entrepreneurs seeking to improve financial access for the poor, funded by giant corporate interests attracted to the potential for billions of dollars of cost savings, blockchain heralds a new era of financial inclusion, legal inclusion for the dispossessed and lower prices for consumers. In short, it will enact radical change on our lives.
In this book, David L. Shrier, one of MIT and Oxford University's leading futurists, explains for the general reader:
- The history of blockchain, its apocryphal progenitor Satoshi Nakamoto and the socioeconomic context of its origins in the 2008 financial crisis.
- How blockchain works, including the core technologies that drive it such as cryptographic hashes and network theory, all described in simple, understandable terms.
- The potential of blockchain, including its impact on our jobs, industry and society as a whole.
Blockchain will disrupt and transform our world in profound ways. This accessible book, written by a global authority on blockchain, is the essential introduction to the next technological revolution.
Realitní naděje
Realitní naděje nabízí čtenáři realistický vhled do činnosti a fungování tuzemského realitního makléře na špičkové úrovni.
Mým záměrem při psaní bylo čtenáře zbavit iluze o tom, do jaké míry je úspěch realitního makléře předurčený, tj. vrozený. Neváhám popsat vše včetně mých vnitřních zápasů, aby bylo zřejmé, jak často jsem selhával a jaké následky to během mé profesní poutě přinášelo.
Věřím, že mé upřímné svědectví zahrnující i vhled do mého nitra přijmete, jakkoli Vám mé reakce nebo prožívání určitých situací mohou připadat překvapivé.
Jsem přesvědčen o tom, že řada lidí má své skryté komnaty a mnozí nevědí, jak se s nimi vypořádat. Pevně doufám, že má otevřenost a upřímnost bude povzbuzením nejen začínajícím makléřům dodá Vám naději a posílí Vaši víru v to, že můžete být na poli realitního zprostředkování v tuzemsku úspěšní.
Chci Vás ujistit o tom, že i Vy můžete dosáhnout podobného úspěchu, a to vytrvalou a soustavnou prací, jež nevyžaduje žádné enormní nadání, pokud jste ochotni poskytovat službu s pokorou, ohleduplností a laskavostí, odpouštět klientům, kteří Vám obchodně ublížili, a prožívat hlubokou vděčnost za každý uzavřený obchod.
V knize Petr Vomastek nachává čtenáře nahlédnout i do svého vnitřního hledání a otevřeně a upřímně popisuje svou cestu k víře v Boha.
Good Economics for Hard Times
In this revolutionary book, prize-winning economists Abhijit V. Banerjee and Esther Duflo show how economics, when done right, can help us solve the thorniest social and political problems of our day. From immigration to inequality, slowing growth to accelerating climate change, we have the resources to address the challenges we face but we are so often blinded by ideology.
Original, provocative and urgent, Good Economics for Hard Times offers the new
thinking that we need. It builds on cutting-edge research in economics - and years of exploring the most effective solutions to alleviate extreme poverty - to make a persuasive case for an intelligent interventionism and a society built on compassion and respect. A much-needed antidote to polarized discourse, this book shines a light to help us appreciate and understand our precariously balanced world.
Rules for Modern Life
Do gentlemen wear shorts? What are the rules regarding interior decor in a high-security prison? Is it ever acceptable to send Valentine's cards to one's pets?
The twenty-first century is an age of innumerable social conundrums. Around every corner lies a potential faux pas waiting to happen. But if you've ever struggled for the right response to an unwelcome gift or floundered for conversation at the dinner party from hell, fear not: help is at hand.
In Rules for Modern Life, Sir David Tang, resident agony uncle at the Financial Times, delivers a satirical masterclass in navigating the social niceties of modern life. Whether you're unsure of the etiquette of doggy bags or wondering whether a massage room in your second home would be de trop, Sir David has the answer to all your social anxieties - and much more besides.
Roberts Rules of Order
A short, concise and user-friendly guide to the essential procedures of conducting a meeting, written by the authors of Robert's Rules of Order Newly Revised, the only authorized edition of the classic work on parliamentary procedureOriginally published in 1876, General Henry M. Robert's guide to smooth, orderly, and fairly conducted meetings has sold over six million copies in eleven editions. Robert's Rules of Order is the book on parliamentary proceedings, yet those not well versed on what has now become a rather thick document can find themselves lost-and delayed-while trying to locate the most important rules.
The solution? Robert's Rules of Order Newly Revised in Brief. Written by the same authorship team behind the officially sanctioned Robert's Rules of Order, this short and user-friendly edition takes readers through the rules most often needed at meetings--from debates to amendments to nominations. With sample dialogues and a guide to using the complete edition, Robert's Rules of Order Newly Revised in Brief is the essential handbook for parliamentary proceedings.
Solved
Denmark is set to achieve 100 per cent renewable energy by 2030.
Iceland has topped the gender equality rankings for a decade and counting.
South Korea's average life expectancy will soon reach ninety.
How have these places achieved such remarkable outcomes? And how can we apply those lessons to our own communities?
The future we want is already here - it's just not evenly distributed. By bringing together for the first time tried and tested solutions to society's most pressing problems, from violence to inequality, Andrew Wear shows that the world we want to live in is already within reach.
Solved is a much-needed dose of optimism in an atmosphere of doom and gloom. Informative, accessible and revelatory, it is a celebration of the power of human ingenuity to make the future brighter for everyone.
Literatúra v kategórii Ekonómia, manažment, marketing ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy.
Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.
V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.
Vzdelávajte sa v kategóriách ekonómia a ekonomika, dane a účtovníctvo, financie, finančný trh, investovanie, bankovníctvo a poisťovníctvo, manažment, marketing, reklama, žurnalistika, podnikanie a obchod a personalistika.
