Najnovšie - Ekonómia, manažment, marketing strana 57 z 177
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné
zobraziť:
The Double X Economy
Modern slavery is 71% female.
80% of the earth's farmable surface is owned by men.
UK women lose GBP140 billion a year in wages to the gender pay gap - the equivalent of GBP10,000 each.
WHEN WE FAIL WOMEN, WE ALL LOSE
Allowing women farmers the same resources as men would reduce the number of chronically hungry by up to 150 million.
Giving female entrepreneurs in Britain equal access to capital would add GBP250 billion to the economy.
The global economy's wealth would be GBP160 trillion higher if the gender pay gap were closed.
WHEN WE EMPOWER WOMEN, WE ALL WIN
IT'S TIME TO UNLOCK THE POWER OF THE DOUBLE X ECONOMY
The Double X Economy describes both the shocking gender inequalities built into the global economy, and the collective power of women that could be harnessed to turn these around and combat humankind's most pressing problems. Promoting women's economic empowerment will dramatically boost social, financial and environmental conditions for everybody around the world. Provocative, accessible and game-changing, The Double X Economy is at once an expert analysis and an urgent call to action.
ARE YOU READY?
Pojištění občanů
Učebnice, kterou sepsali odborníci na pojistném trhu, obsahuje dva oddíly Životní pojištění a Pojištění občanského majetku a odpovědnosti. Přináší kompletní přehled o jednotlivých produktových skupinách, v občanském pojištění ať životním či neživotním. Klade si za cíl přinést adeptům pojišťovnictví komplexní informace o druzích pojištění občanů včetně návodu jak při sjednání pojištění a při jednání s klientem postupovat, protože jen kvalitní služba přináší své ovoce oběma zúčastněným stranám.
Trillion Dollar Coach
THE SUNDAY TIMES BESTSELLER
'Bill's passion for innovation and teamwork was a gift to Apple and the world. Trillion Dollar Coach has captured his tireless spirit so future generations can learn from one of our industry's greatest leaders'
-TIM COOK, CEO, Apple
'Bill shared his wisdom generously, expecting nothing back but the joy he got from teaching others. I was privileged to have him as my coach for several years. Many times since then, when asked for advice by others, I think of Bill and try to live up to the example he set.'
-SHERYL SANDBERG, COO, Facebook
Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016.
Leaders at Google for over a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growth - even in those at the pinnacle of their careers - inspired courage, and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide.
Based on interviews with over eighty people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coach's principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams, and companies.
'Whenever I have a tough decision to make, I think about Bill Campbell. What would Bill do? I owe him so much. He had a gift for helping people to realize their full potential and getting organizations to work well together. Trillion Dollar Coach does a great job of capturing what made Bill special to me and many others.'
-SUSAN WOJCICKI, CEO, YouTube
'Whenever I saw Bill, he gave me great perspective about what really matters. At the end of the day, it's the people in your life. Bill had such strong principles around community and how to bring people together. We used those principles - detailed in Trillion Dollar Coach - to form the foundation of Google's leadership training, so all of our leaders can continue to learn from Bill.'
-SUNDAR PICHAI, CEO, Google
show less
Bezonomics
Amazon is the business story of the decade. Jeff Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history. Like a giant squid, Amazon's tentacles are squeezing industry after industry and, in the process, upsetting the state of technology, the economy, job creation and society at large. So pervasive is Amazon's impact that business leaders in almost every sector need to understand how this force of nature operates and how they can respond to it.
Saying you can ignore Jeff Bezos is equivalent to saying you could ignore Henry Ford or Steve Jobs in the early years of Ford and Apple. These titans monumentally changed how we do business, redefining the rules on a global scale. Amazon founder Jeff Bezos is the new disruptor on the block. He has created a 21st century algorithm for business and societal disruption. He has turned the retail industry inside out, is swiftly dominating cloud computing, media and advertising, and now has his sights trained on every other domain where money changes hands and business is transacted.
But the principles by which Bezos has achieved his dominance - customer obsession, extreme innovation and long-term management, all supported by artificial intelligence turning a virtuous-cycle 'flywheel' - are now being borrowed and replicated. 'Bezonomics' is for some a goldmine, for others a threat, for still others a life-shaping force, whether they're in business or not.
Brian Dumaine's Bezonomics answers the fundamental question: how are Amazon and its imitators affecting the way we live, and what can we learn from them?
The Next Fifty Things that Made the Modern Economy
n Fifty Things that Made the Modern Economy, the revolutionary, acclaimed book, radio series and podcast, bestselling economist Tim Harford introduced us to a selection of fifty radical inventions that changed the world.
Now, in this new book, Harford once again brings us an array of remarkable, memorable, curious and often unexpected 'things' - inventions that teach us lessons by turns intimate and sweeping about the complex world economy we live in today.
From the brick, blockchain and the bicycle to fire, the factory and fundraising, and from solar PV and the pencil to the postage stamp, this brilliant and enlightening collection resonates, fascinates and stimulates. It is a wonderful blend of insight and inspiration from one of Britain's finest non-fiction storytellers.
The Little Book of Economics
This book is the perfect introduction to the subject of economics and economic ideas through history.
From the earliest forms of currency to the Industrial Revolution, and from the birth of the stock market to free-market capitalism and globalized trade, The Little Book of Economics brings economic theory and the work of key economists to life. Journeying through centuries of economic thought, it is the perfect pocket-sized guide to the subject.
Packed with infographics and flowcharts that explain complex concepts clearly and simply, The Little Book of Economics offers you the same combination of clear text and hard-working infographics in a portable format that is perfect for reading on the go.
Great Economic Thinkers
Great Economic Thinkers presents an accessible introduction to the lives and works of the most influential economists of modern times: Adam Smith, David Ricardo, John Stuart Mill, Karl Marx, Alfred Marshall, Joseph Schumpeter, John Maynard Keynes, and Nobel Prize winners Friedrich Hayek, Milton Friedman, John Forbes Nash Jr, Daniel Kahneman, Amartya Sen and Joseph Stiglitz. Free from jargon and equations, the book describes key economic concepts - from the role played by the division of labour to wages and rents, cognitive biases, game theory and liberalism - showing how they have come to shape our society today.
Lacná kniha People, Power, and Profits (-25%)
We all have the sense that our economy tilts toward big business, but, as Joseph E. Stiglitz explains in People, Power, and Profits, a few corporations now dominate entire sectors, contributing to skyrocketing inequality and slow growth. This is how the financial industry has managed to write its own regulations, tech companies have accumulated reams of personal data without oversight, and the government has negotiated trade deals that fail to represent the interests of workers.
Too many have made their wealth through exploitation of others rather than through wealth creation. New technologies may make matters worse, increasing inequality and unemployment. Stiglitz identifies the true sources of wealth and of increases in standards of living, based on learning, advances in science and technology, and the rule of law.
He shows that the assault on the judiciary, universities, and the media undermines the very institutions that have long been the foundation of economic prosperity and democracy. He sets out the economic solutions which will exploit the benefits of markets while taming their excesses, and how a decent middle-class life can once again be attainable for all.
Na sklade 1Ks
9,71 €
12,95€
dostupné aj ako:
People, Power, and Profits
We all have the sense that our economy tilts toward big business, but, as Joseph E. Stiglitz explains in People, Power, and Profits, a few corporations now dominate entire sectors, contributing to skyrocketing inequality and slow growth. This is how the financial industry has managed to write its own regulations, tech companies have accumulated reams of personal data without oversight, and the government has negotiated trade deals that fail to represent the interests of workers.
Too many have made their wealth through exploitation of others rather than through wealth creation. New technologies may make matters worse, increasing inequality and unemployment. Stiglitz identifies the true sources of wealth and of increases in standards of living, based on learning, advances in science and technology, and the rule of law.
He shows that the assault on the judiciary, universities, and the media undermines the very institutions that have long been the foundation of economic prosperity and democracy. He sets out the economic solutions which will exploit the benefits of markets while taming their excesses, and how a decent middle-class life can once again be attainable for all.
dostupné aj ako:
Lacná kniha The 10 Rules of Successful Nations (-50%)
A wake-up call to economists who failed to foresee every recent crisis, including the cataclysm of 2008, The 10 Rules of Successful Nations is a slim primer full of pioneering insights on the political, economic, and social habits of successful nations.
Distilled from Sharma's quarter century traveling the world as a writer and investor, his rules challenge conventional textbook thinking on what matters-and what doesn't-for a strong economy. He shows why successful nations embrace robots and immigrants, prefer democratic leaders to autocrats, elect charismatic reformers over technocrats, and pay no mind to the debate about big versus small government. He explains why rising stock prices matter as much or more than food prices, which measure of debt is the best predictor of economic crises, and why no one number can accurately capture the value of a currency. He also demonstrates how a close reading of the Forbes billionaire lists can offer the clearest real-time warning of populist revolts against the wealthy.
Updated with brand-new data, 10 Rules reimagines economics as a practical art, giving general readers as well as political and business leaders a quick guide to the most important forces that shape a nation's future.
Na sklade 1Ks
9,48 €
18,95€
dostupné aj ako:
The 10 Rules of Successful Nations
A wake-up call to economists who failed to foresee every recent crisis, including the cataclysm of 2008, The 10 Rules of Successful Nations is a slim primer full of pioneering insights on the political, economic, and social habits of successful nations.
Distilled from Sharma's quarter century traveling the world as a writer and investor, his rules challenge conventional textbook thinking on what matters-and what doesn't-for a strong economy. He shows why successful nations embrace robots and immigrants, prefer democratic leaders to autocrats, elect charismatic reformers over technocrats, and pay no mind to the debate about big versus small government. He explains why rising stock prices matter as much or more than food prices, which measure of debt is the best predictor of economic crises, and why no one number can accurately capture the value of a currency. He also demonstrates how a close reading of the Forbes billionaire lists can offer the clearest real-time warning of populist revolts against the wealthy.
Updated with brand-new data, 10 Rules reimagines economics as a practical art, giving general readers as well as political and business leaders a quick guide to the most important forces that shape a nation's future.
dostupné aj ako:
Daň z pridanej hodnoty
Publikácia "Daň z pridanej hodnoty. Otázky a odpovede" zachytáva 227 odborných stanovísk autora na otázky súvisiace s uplatňovaním zákona o dani z pridanej hodnoty. Autor, Ing. Marián Drozd, má dlhoročnú prax ako daňový poradca, audítor a znalec v odvetví daňovníctvo, pričom sa venuje aj publikačnej činnosti. Vďaka rozsahu reálnych otázok od konkrétnych podnikateľov autor spoznal široké spektrum problémov, ktoré musí podnikateľ priebežne riešiť. Rozsah položených otázok sa v podstate týka väčšiny jednotlivých ustanovení zákona o dani z pridanej hodnoty, a to najmä tých, ktoré sú najviac problematické, či nezrozumiteľné. Publikácia pomôže tým podnikateľom alebo ich účtovníkom, ktorí naliehavo potrebujú riešiť konkrétny problém z oblasti dane z pridanej hodnoty a nemajú možnosť ho konzultovať s daňovým poradcom.
Toto je marketing
Prelomový prístup k marketingu, predaju a reklame. Seth Godin učil a inšpiroval milióny podnikateľov, obchodníkov, vodcov a fanúšikov zo všetkých oblastí života prostredníctvom svojho blogu, online kurzov, prednášok a znamenitých úspešných kníh ako Permission Marketing, Purple Cow, či The Dip. Mainstreamový obchodný jazyk si osvojil nespočetné množstvo jeho ideí. V podobe knihy Toto je marketing nám Godin prvýkrát ponúka jadro svojej marketingovej múdrosti v jednom kompaktnom, prístupnom a nadčasovom diele. Či už ste zakladateľom technologického startupu, malým podnikateľom, alebo súčasťou veľkej korporácie, táto kniha vám môže pomôcť robiť prácu, na ktorú budete hrdí. Veľkí marketéri nevyužívajú spotrebiteľov, aby vyriešili problémy svojej spoločnosti; práve naopak – pomocou marketingu riešia problémy iných ľudí. Neutiekajú sa k reklamám, ktoré kradnú pozornosť, ani k nekonečným e-mailovým spamom. Ich taktika sa totiž opiera o empatiu, spojenie a emocionálnu prácu. Nezáleží na tom, aký je váš produkt, alebo služba. Táto kniha vám pomôže prekoncipovať spôsob, akým seba a svoje služby a produkty prezentujete svetu. Vaším cieľom je zmysluplne sa spojiť s ľuďmi, ktorí ich chcú. Seth používa kombináciu zapamätateľných príkladov, hlbokého vhľadu a pozorovania, jemu vlastnú, aby vás naučil: * Ako si s vaším cieľovým trhom budovať dôveru a súhlas. * Umenie polohovania – rozhodovania nielen o tom, pre koho to je, ale aj pre koho nie. * Prečo najlepším spôsobom, ako dosiahnuť svoje ciele, je pomoc ostatným stať sa tými, kým chcú byť. * Prečo už nefungujú staré prístupy k reklame a budovaniu značky. * O prekvapujúcej úlohe napätia pri každom rozhodnutí o kúpe (alebo jej odmietnutiu). * Že v jadre marketingu je príbeh o našom spoločenskom statuse, ktorý si hovoríme. Môžete robiť prácu, ktorá je podstatná pre ľudí, na ktorých vám záleží. Táto kniha vám ukáže cestu. „Toto je marketing je otvorenou bránou do Godinovej mysle ... Godin píše priamo, bez zbytočného žargónu a táto kniha je užitočná každému, kto chce plne rozumieť tomu ako a prečo kupujeme veci, alebo meníme svoje zvyky. “ – The Financial Times O autorovi Seth Godin je autorom 18 medzinárodných bestsellerov, ktorí zmenili spôsob, akým ľudia premýšľajú o práci a boli preložené do 38 jazykov - medzi nimi napríklad Unleashing the Ideavirus, Permission Marketing, Purple cow, Tribes, The Dip, Linchpin, Poke the Box a All Marketers Are Liars. Píše najpopulárnejší marketingový blog na svete a hovorí k publiku z celého sveta. Je zakladateľom altMBA, zakladateľom a bývalým generálnym riaditeľom spoločnosti Squidoo.com, bývalým viceprezidentom pre priamy marketing v spoločnosti Yahoo! a zakladateľom priekopníckeho online startupu Yoyodyne.
Image a firemní identita, 2., aktualizované a rozšířené vydání
Druhé vydání jediné ucelené publikace o image a firemní identitě na našem trhu přináší kromě odborně erudovaného, a přitom čtivého výkladu problematiky také řadu příkladů budování, změn i analýzy image a firemní identity z české i zahraniční praxe. Věnuje se i vytváření corporate identity ČR, včetně zkráceného názvu naší země.
V novém vydání najdete aktualizované jak teoretické poznatky z oboru, tak především praktické příklady a doporučení pro praxi. Dozvíte se, z čeho se skládá firemní identita a jak ji řídit, a co představují jednotlivé složky firemní identity, co je image, jaké jsou jeho komponenty, vlastnosti i vazby na chování. Zjistíte, co vše působí na budování image, jaký je význam emocí v těchto souvislostech a jak o koupi produktu rozhodují i představy, názory a emocionální kvality, které si s ním zákazník spojuje.
Knížka se dále věnuje analýze image, využití metod kvalitativního i kvantitativního výzkumu i specifickým přístupům k „měření“ image. Publikace je určena marketingovým a PR manažerům a specialistům a vysokoškolským studentům. Autory knihy jsou uznávaní odborníci v oblasti marketingové komunikace Jitka Vysekalová, Jiří Mikeš a nově Jan Binar, šéf agentury McCann a prezident Asociace komunikačních agentur.
Druhy podílů v kapitálových společnostech
Publikace má povahu příručky pro právní teorii a praxi. Zaměřuje se na analýzu možností, které při tvorbě druhů podílů (akcií) zákon o obchodních korporacích poskytuje. Autor posuzuje, které odlišnosti v právním postavení společníků založí samostatný druh podílu (akcie), rozebírá principy a limity tvorby druhů podílů (akcií) a rovněž analyzuje, jaké modifikace jednotlivých práv a povinností spojených s podílem (akcií) ze zákona jsou přípustné. Kromě toho se však zamýšlí i nad tím, která práva a povinnosti nad rámec zákonného standardu lze s podílem (akcií) spojit, a vytvořit tak druh podílu (akcie). Ačkoliv se publikace soustředí na problematiku druhů podílů (akcií), autor řeší i obecné otázky s tematikou druhů podílů (akcií) související. Zejména kogentnost a dispozitivitu práva obchodních korporací (například přenositelnost působnosti valné hromady či obchodního vedení), zásadu rovného zacházení se společníky a další. Tím se publikace stává obecně použitelnou. Autor při výkladu zákona o obchodních korporacích nezřídka přihlíží k právní úpravě německy mluvících zemí a případně i k právu angloamerickému, současně však neztrácí ze zřetele zvláštnosti české právní kultury, upozorňuje na různé názory předních českých komercialistů, zohledňuje rozhodovací praxi Nejvyššího soudu a s příslušným odůvodněním a doporučeními zaujímá k problematice vlastní stanoviska. Publikaci při své činnosti dobře využijí i praktičtí právníci. Význam publikace zvyšuje i skutečnost, že je použitelná i po nabytí účinnosti první velké novely zákona o obchodních korporacích, přičemž autor na změny, které tato novela v oblasti druhů podílů (akcií) přinese, výslovně upozorňuje.
The 10 Rules of Successful Nations
This short primer distils Ruchir Sharma's decades of global analytic experience into ten rules for identifying nations that are poised to take off or crash.
A wake-up call to economists who failed to foresee every recent crisis, including the cataclysm of 2008, 10 Rules is full of insights on signs of political, economic, and social change. Sharma explains, for example, why autocrats are bad for the economy; robots are a blessing, not a curse; and consumer prices don't tell you all you need to know about inflation. He shows how currency crises begin with the flight of knowledgeable locals, not evil foreigners; how debt crises start in private companies, not government; and why the best news for any country is none at all.
Rethinking economics as a practical art, 10 Rules is a must-read for business, political and academic leaders who want to understand the most important forces that shape a nation's future.
The Future Leader
The world has changed more in the past 10 months than it has in the past ten years. We know that what worked in the past will not work in the future. If 2020 has taught us anything it's that you need to be a future-ready leader. But how?
Based on exclusive interviews with over 140 of the world's top CEOs and a survey of nearly 14,000 people. The Future Leader uncovers the 9 most crucial skills and mindsets for leading in the future of work.
There has been a lot written about leadership for the present day, but the world is changing quickly. What worked in the past won't work in the future. We need to know how to prepare leaders who can successfully navigate and guide us through the next decade and beyond. How is leadership changing, and why? How ready are leaders today for these changes? What should leaders do now? To answer these questions, Jacob interviewed over 140 CEOs from companies like Unilever, Mastercard, Best Buy, Oracle, Verizon, Kaiser, KPMG, Intercontinental Hotels Group, Yum! Brands, Saint-Gobain, Dominos, Philip Morris International, and over a hundred others. Jacob also partnered with Linkedin to survey almost 14,000 of their members around the globe to see how CEO insights align with employee perspectives
The majority of the world's top business leaders that Jacob interviewed believe that while some core aspects of leadership will remain the same, such as creating a vision and executing on strategy, leaders of the future will need a new arsenal of skills and mindsets to succeed.
What emerged from all of this research is the most accurate groundbreaking book on the future of leadership, which shares exclusive insights from the world's top CEOs and never before seen research. After reading it, you will:
- Learn the greatest trends impacting the future of leadership and their implications
- Understand the top skills and mindsets that leaders of the future will need to possess and how to learn them
- Change your perception of who a leader is and what leadership means
- Tackle the greatest challenges that leaders of the future will face
- See the gap that exists between what CEOs identified versus what employees are actually experiencing
- Become a future-ready leader
This is the book that you, your team, and your organization must to read in order to lead in the future of work.
Always Day One
'The tech giants are far from perfect, but Always Day One reveals the inventive elements of their culture that entrepreneurs can and should learn from' Mark Cuban, serial entrepreneur, investor, and owner of the Dallas Mavericks
At Amazon, 'Day One' is code for inventing like a startup with little regard for legacy. Day Two is, in Jeff Bezos's own words, is 'stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death.'
Most companies today are set up for Day Two. They build advantages and defend them fiercely rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: they prioritize reinvention over tradition and collaboration over ownership.
Through 130 interviews with insiders, from Mark Zuckerberg to hourly workers, Always Day One reveals the tech giants' blueprint for sustainable success. Kantrowitz uncovers the engine propelling the tech giants' continued dominance at a stage when most big companies begin to decline. And he shows the way forward for everyone who wants to compete with, and beat, the titans.
Literatúra v kategórii Ekonómia, manažment, marketing ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy.
Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.
V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.
Vzdelávajte sa v kategóriách ekonómia a ekonomika, dane a účtovníctvo, financie, finančný trh, investovanie, bankovníctvo a poisťovníctvo, manažment, marketing, reklama, žurnalistika, podnikanie a obchod a personalistika.
