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The World's Best Shops
A guide to the next generation of retail businesses. Meet the innovators and entrepreneurs who run shops, and learn how you can too. A new generation of founders and entrepreneurs are revolutionizing brick and mortar retail with innovative sales strategies and hybrid shop designs that leave nothing to chance. Curated by Courier magazine, The World's Best Shops is a guide to the best of modern shops, featuring profiles of some of the world's most diverse and inspiring retail spaces, briefings on big retail trends and opportunities, and more than 70 pages of practical advice and tips for anyone who's ever dreamed of setting up their own shop. It is a refreshing view on thriving businesses that makes one thing clear: retail is alive and kicking, and reinventing itself in wonderful ways. Let's get selling!
Vypredané
46,08 €
48,50 €
Do B2B Better
Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity.
Any business leader knows that customer loyalty is the key to a thriving business. But what if your customer is another business? Consistent research shows that most B2B companies lag behind their B2C counterparts in customer experience, primarily because of the increased complexity in serving businesses over individual consumers.
Do B2B Better is a call to action for business-to-business (and B2B2C) organizations to improve their customer experience strategy, leveraging a powerful model called the CX Loyalty Flywheel. From interviews with hundreds of CX leaders, Jim Tincher shares stories of how B2B companies have implemented successful CX programs, including Dow, Hagerty, and UKG. Discover what sets top performers apart from the competition and learn how to deliver exceptional experiences-and bottom-line results-for your organization.
Vypredané
28,03 €
29,50 €
When McKinsey Comes to Town
McKinsey earns billions advising almost every major corporation as well as countless governments, including Britain's, the USA's and China's. It boasts of its ability to maximise efficiency while making the world a better place. Its millionaire partners and network of alumni go on to top jobs in the world's most powerful organisations. And yet, shielded by non-disclosure agreements, its work remains largely secret - until now.
In this propulsive investigation, two prize-winning journalists reveal the reality. McKinsey's work includes incentivising the prescription of opioids; ruthless cost-cutting in the NHS; executing Trump's immigration policies (the ones that put children in cages). Meanwhile its vast profits derive from a client roster that has included the coal, tobacco and vaping industries, as well as some of the world's most unsavoury despots. And for the last six decades, McKinsey has been the brains behind many of the most loathed and controversial business practices: mass lay-offs, outsourcing overseas, soaring executive pay, as well as the key innovations that led to the financial crash.
McKinsey proudly insists it is a values-led organisation. When McKinsey Comes to Town is a parable of values betrayed: a devastating portrait of a firm whose work has often made the world more unequal, more corrupt and more dangerous.
The Brand Book
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
Vypredané
24,65 €
25,95 €
Talent : How to Identify Energizers, Creatives, and Winners Around the World
The art and science of talent search: how to spot, assess, woo, and retain highly talented people.
How do you find talent with a creative spark? To what extent can you predict human creativity, or is human creativity something irreducible before our eyes, perhaps to be spotted or glimpsed by intuition, but unique each time it appears?
Obsessed with these questions, renowned economist Tyler Cowen and venture capitalist and entrepreneur Daniel Gross set out to study the art and science of finding talent at the highest level: the people with the creativity, drive, and insight to transform an organization and make everyone around them better.
Cowen and Gross guide the reader through the major scientific research areas relevant for talent search, including how to conduct an interview, how much to weight intelligence, how to judge personality and match personality traits to jobs, how to evaluate talent in online interactions such as Zoom calls, why talented women are still undervalued and how to spot them, how to understand the special talents in people who have disabilities or supposed disabilities, and how to use delegated scouts to find talent. Talent appreciation is an art, but it is an art you can improve through study and experience.
Identifying underrated, brilliant individuals is one of the simplest ways to give yourself an organizational edge, and this is the book that will show you how to do that. Talent is both for people searching for talent and for those who wish to be searched for, found, and discovered.
Vypredané
32,25 €
33,95 €
How Business Works
Learn the essentials of business, finance, and company management with this unique graphic guide from DK!
If you're perplexed by profit margins, confused by cash flow, or baffled by balance sheets, all your questions and many more are answered in this indispensable business book. Get to grips with how companies work, from research and development, to sales and marketing, and production and distribution.
Eye-catching visual aids give a helpful representation of each and every aspect of business, while complex subjects are broken down into concise explanations, expressed in easy-to-understand language. Crammed with essential terms and key concepts, How Business Works is perfect for anyone looking to take their business to the next level, or those learning the ropes from the ground to the top.
Within this one-stop guide you will find:
-Hundreds of colorful images and engaging graphics
-Demystifying explanations of complex theories and financial jargon
-Up-to-date guidance on remote and flexible business strategies
-Comprehensive information about international business practice, equipping you with the skills to tackle the global marketplace
Whether you're launching a startup, having trouble managing stakeholder relationships, or simply interested in all things business, you wont find a more comprehensive guide than this!
Much more than a standard business management or self help book, How Business Works shows you what other titles only tell you, combining solid reference with no-nonsense advice.
Vypredané
25,60 €
26,95 €
The 80/20 Principle
Millions of highly effective people have become more successful by understanding the simple fact that 80% of your results come from 20% of your efforts. All you have to do is identify the 20 percent that leads to 80 percent. The 80/20 Principle shows you how.
Richard Koch's million-copy-selling global bestseller is now completely revised and updated, and more powerful and essential than ever. He reveals how the principle works and shows how to use it in a systematic and practical way to vastly increase your effectiveness, and improve your career.
The unspoken corollary to the 80/20 principle is that little of what you spend your time on actually counts. But by concentrating on those things that do, you can unlock the enormous potential of the magic 20 percent. Discover how to identify the few methods that will lead to great results, and use them alone. Avoid hard work. Don't push water uphill. Be very selective in what you do. Have a great life.
80/20 is the essential tool for anyone who wants to succeed.
Be more effective with less effort by learning how to leverage the 80/20 principle.
Vypredané
18,53 €
19,50 €
Non-Bullshit Innovation
*updated with new material*
'Digital transformation' and 'disruptive innovation' used to be empty buzzwords serving to justify pointless box-ticking and absurd corporate posturing. And then a global pandemic suddenly forced every kind of organization to embrace genuine, urgent innovation as a matter of survival. But how can we ensure that the non-bullshit version of innovation delivers economic recovery at this crucial moment? Are there strategies we can all adapt from the world's most creative leaders to innovate effectively in our own lives?
David Rowan, founding editor-in-chief of WIRED UK, embarked on a twenty country quest to find out. Packed full of tips for anyone looking for radical ways to adapt and thrive in the digital age, this carefully curated selection of stories will prepare you fo
Vypredané
18,00 €
18,95 €
Az eladás pszichológiája - Hogyan értékesíthetsz többet, könnyebben és hatékonyabban?
Bármi, ami az emberi elmében megfogan, bármi, amiben az ember hisz, az elérhető. (Napoleon Hill)
Ez a könyv minden idők legnagyobb példányszámban eladott, nemzetközi sikert aratott értékesítési oktatóanyaga. Első megjelenése óta tizenhat nyelvre fordították le és huszonnégy országban használják. A szerző több mint ötszázezer embert tanított ezzel az anyaggal világszerte, több ezer vállalatnál, gyakorlatilag minden területen.
Olyan ötleteket, stratégiákat és technikákat mutat be, melyek révén azonnal növelhető a forgalom, gyorsabbá és könnyebbé tehető az értékesítés. Oldalain többet tanulhatnak majd magukról és az értékesítésről, mint azt valaha gondolták. Megtanulják, hogyan duplázhatják, triplázhatják, sőt négyszerezhetik meg a forgalmukat és a bevételeiket néhány hónapon vagy akár néhány héten belül.
Az ok-okozat törvénye kimondja, hogy minden hatásnak oka van, azaz minden okkal történik. A siker nem véletlen. De a bukás és a kudarc sem. Valójában a siker előre megmondható.
A siker kulcsa: "Ha azt teszik újra és újra, amit más sikeres emberek tesznek, a világon semmi sem állíthatja meg önöket abban, hogy elérjék ugyanazt, amit ők. Ha viszont nem követik őket, az égvilágon semmi sem segíthet magukon."
Mindazok, akik ma az élvonalba tartoznak tanultak más szakértőktől. Felfedezték, mit csinálnak mások annak érdekében, hogy sikeresek legyenek, és maguk is ugyanezt tették, újra és újra, egészen addig, amíg elérték ugyanazokat az eredményeket.
A könyvben szereplő kipróbált és bizonyított módszereket a legjobban fizetett értékesítők használják világszerte minden ágazatban. Segítségükkel Önök is gyorsan, egyre jobb eredményeket fognak elérni. Akár a felső tíz százalékba is bekerülhetnek a saját területükön, és a legjobban fizetett emberek közé tartozhatnak a világon.
Önök előtt is ott a lehetőség! Éljenek vele!
Vypredané
12,23 €
12,87 €
Grow the Pie
A Financial Times Book of the Year 2020! Should companies be run for profit or purpose? In this ground-breaking book, acclaimed finance professor and TED speaker Alex Edmans shows it's not an either-or choice. Drawing from real-life examples spanning industries and countries, Edmans demonstrates that purpose-driven businesses are consistently more successful in the long-term. But a purposeful company must navigate difficult trade-offs and take tough decisions. Edmans provides a roadmap for company leaders to put purpose into practice, and overcome the hurdles that hold many back. He explains how investors can discern which companies are truly purposeful and how to engage with them to unleash value for both shareholders and society. And he highlights the role that citizens can play in reshaping business to improve our world. This edition has been thoroughly updated to include the pandemic, the latest research, and new insights on how to make purpose a reality.
Vypredané
17,58 €
18,50 €
Crucial Conversations: Tools for Talking When Stakes are High, Third Edition
This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever.
The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation?especially difficult ones?leads to the results you want. Written in an engaging and witty style, it teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.
This new edition addresses issues that have arisen in recent years. You’ll learn how to:
Respond when someone initiates aCrucial Conversationwith you
Identify and address the lag time between identifying a problem and discussing it
Communicate more effectively across digital mediums
When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results.
Whether they take place at work or at home, with your coworkers or your spouse, Crucial Conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a Crucial Conversation again.
Vypredané
25,18 €
26,50 €
The Attention Merchants
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.
In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago.
Vypredané
13,25 €
13,95 €
Kdo vaří ekonomům
Kniha přístupnou a vtipnou formou poukazuje na skutečnost, že práce tradičně vykonávaná ženami je v naší společnosti nedoceněna, mimo jiné proto, že není zohledněna při výpočtech hlavních ekonomických ukazatelů. Autorka v knize podniká putování za člověkem ekonomickým, od jeho zrodu až po poslední globální finanční krizi, odhaluje jeho četné vady a ukazuje, že zdaleka nejsme nezávislými a racionálními aktéry a aktérkami, kteří se zajímají pouze o sebe. Ve skutečnosti jednáme s citem, laskavostí a silným smyslem pro spravedlnost. Kniha vychází s předmluvou publicistky Zuzany Fuksové.
Reimagining Capitalism in a World on Fire
What if business could help solve the greatest problems of our time?
Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value.
Rebecca Henderson, McArthur University Professor at Harvard University, argues for a new framework; one that can simultaneously make a positive societal impact by confronting the realities of the environment and the need to address social and economic inequality, while also delivering sustained financial performance to ensure economic growth that brings prosperity and wellbeing to society as a whole.
Drawing on the lessons of companies from around the world who are acting on this responsibility - who are not only surviving but are thriving, becoming leaders in their industries and beginning to drive the wheels of change - Professor Henderson proves that this is not only a moral imperative for business but also the only way to remain competitive in our changing world.
'You need to read Rebecca Henderson's Reimagining Capitalism in a World on Fire. This is a book for the realist with a heart.' Arthur C. Brooks, president emeritus, American Enterprise Institute; senior fellow, Harvard Business School; and author of Love Your Enemies
'Reimagining Capitalism in a World on Fire is a breath of fresh air. Written in lively prose, easily accessible to lay readers, and chock-full of interesting case studies, Henderson comprehensively surveys what we need to do to secure a workable future.' Larry Kramer, president, Hewlett Foundation
Vypredané
11,88 €
12,50 €
Manipulujte jako Putin
Autor knihy si předsevzal, že vytvoří základní „učební pomůcku“ pro vyjednavače, která by shrnovala ty nejlepší zkušenosti východu i západu – od mistra Suna přes Machiavelliho až po Andreje Gromyka a pověstnou „kremelskou školu vyjednávání. Naučíte se základní techniky a strategie úspěšného vyjednávání, naučíte se pracovat s emocemi i poznat, kdy s vámi někdo manipuluje.
The Art of Business Wars
"A ROLLICKING READ ABOUT THE CORPORATE WORLD'S GREATEST RIVALRIES." ADAM GRANT, New York Times bestselling author of Think Again and Originals, and host of the TED podcast WorkLife
Based on the chart-topping BUSINESS WARS podcast, here are the stories and lessons from history's greatest business rivalries - retold as you've never heard them before. Some of the companies here have been featured on the podcast, many are entirely new, and ALL of the material presents a fresh perspective, with each chapter thematically inspired by a chapter of Sun Tzu's classic, The Art of War.
From the pocket showdown of iPhone vs Blackberry to the epic stand-off of Beats vs Monster, The Art of Business Wars goes deep into the business trenches to explore the stories behind the stories. In this gripping study of triumph and disaster, you'll discover the real-life love spat between the co-founders of Tinder which led to the creation of its competitor Bumble, the battle of the fast fashion giants H&M and Zara where speed is everything, how Wrigley almost bit off more than it could chew, and Nintendo leveled up in America. With these and many more tales from business battlefields all over the world The Art of Business Wars reveals the strategies, positioning, dirty tricks, and eye for exploiting vulnerabilities, that make the difference between success and failure.
David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using the wisdom and pragmatic advice of revered Chinese military strategist Sun Tzu. Each battle Brown examines tells a story of contending wits, strategies, and resources. He chronicles the rise of companies as they formulate innovative plans, vanquish foes, and adapt to shifting societal needs. The goal: stay ahead of the competition and emerge victorious as an industry titan.
Compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown offers an extraordinary formula for victory woven into a series of gripping, real-life tales straight from the business trenches. The stories in The Art of Business Wars are fascinating, but the lessons we draw from them - about determination, ingenuity, patience, grit, subtlety, and other key traits that contribute to a victorious enterprise - are invaluable, whether you're a software-slinging freelancer or the CEO of a multinational corporation.
Vypredané
17,58 €
18,50 €
Sustainability Is the New Advantage
During the last 150 years, we have stressed the oceans, warmed the planet and overextended almost every natural resource. To create real change will require a generation of leaders and businesses that think and act differently. "Sustainability Is the New Advantage" identifies the skill sets, best practices, and new ideas needed to teach a new generation to start, grow, and manage sustainable organizations.
Vypredané
31,30 €
32,95 €
The Fail-Safe Startup
90% of all startups fail. But why?
For the past decade, this is a question that Tom Eisenmann has tried to answer. Focusing his research and his MBA class at Harvard University on the mistakes and missteps of entrepreneurs, for the first time, he reveals his findings, and - most importantly - how you can avoid them.
Eisenmann's fascinating, often counter-intuitive, advice debunks common Silicon Valley mythology including:
The False Promise: How early success, often based on extenuating factors, gives founders the misplaced confidence to expand.
The False Start: That the 'fail fast' mentality of many founders can mean launching before they're ready - wasting time and money.
The Audacity of Goals: Silicon Valley scoffs at moderate ambitions but the more audacious your goals, the more can go wrong.
Drawing on case studies from startups around the world, in all shapes and sizes, The Fail-Safe Startup will show you how to analyse others' failure to ensure your success.
'A must read for any entrepreneur, investor, or startup team member.' Michelle Zatlyn, CEO, Cloudfare
Vypredané
17,58 €
18,50 €
Tarzan Economics
A stunning new insight into how the most crucial lesson you can learn in today's challenging business environment is how to change the fundamentals of what you do, rather than carry on fighting a battle that is already lost.
The near destruction of the music industry at the hands of online piracy and its subsequent recovery on the backs of digital streaming platforms is more than just the biggest story of disruption and reinvention of the digital age. It is also a trove of insights on how to confront the metamorphosis we are all facing in dealing with the Covid-19 era, as accelerating tech and economic changes reshape our work, our play and our very minds.
Will Page, Spotify's first chief economist, extrapolates music's journey into eight guiding principles for pivoting through the ubiquitous disruption in nearly all industries. Expect the unexpected with transferable lessons coming from Starbucks, Tupperware and even Groucho Marx. The notion of 'Tarzan Economics' ties these principles together: a framework for recognising and acting on disruption, by letting go of the old vine and grabbing onto the new. Page joyfully brings these insights to life and provides a guide for knowing not just how to grab the new vine, but when. He assesses the new dynamics of the 'long tail', identifies friends and foes in the battle for scarce attention and provides a practical tool for discovering the right role for each of us to succeed in this new modern world.
As we emerge from the unprecedented disruption of a global pandemic, Tarzan Economics shows all of us - individuals, organisations and institutions - that if the vine we are holding onto is withering, we can have confidence to reach out for a new one in 2021 and beyond.
Vypredané
15,68 €
16,50 €
Literatúra zameraná na podnikanie, obchod a predaj je zdrojom neoceniteľných poznatkov pre tých, ktorí sa zaujímajú o budovanie a riadenie úspešných podnikov, efektívne obchodné stratégie a umenie predaja.
V tejto kategórii literatúry nájdete široký výber kníh, príručiek, časopisov a článkov, ktoré sa zaoberajú rôznymi aspektmi podnikania, obchodu a predaja. Tieto publikácie pokrývajú témy ako podnikateľské plánovanie, manažment, financie, marketing, stratégie rastu, obchodné vzťahy a obchodné rokovania, budovanie zákazníckych vzťahov, predajné techniky a e-commerce.
Literatúra o podnikaní, obchode a predaji poskytuje čitateľom teoretické rámce, príklady osvedčených postupov a príbehov úspešných podnikateľov, ktoré môžu slúžiť ako inšpirácia a východisko pre vlastné podnikateľské aktivity. Zároveň sa zameriava na rozvoj obchodných zručností, komunikačných schopností a predajných techník, ktoré sú kľúčové pre úspech v konkurenčnom prostredí.
Publikácie v tejto kategórii sú prístupné pre rôzne úrovne čitateľov - od začiatočníkov, ktorí sa zoznamujú s princípmi podnikania a predaja, po skúsených podnikateľov a obchodných lídrov, ktorí hľadajú nové stratégie a prístupy na trhu.
Cieľom literatúry o podnikaní, obchode a predaji je poskytnúť čitateľom ucelený prehľad o princípoch a praktických postupoch v týchto oblastiach, a zároveň ich motivovať a podporiť v ich podnikateľskom úsilí.
