Najpredávanejšie - Bestsellery - Ekonómia, manažment, marketing strana 114 z 178
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Ekonómia, Ekonomika
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Manažment
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![Podnikanie, obchod, predaj]()
Podnikanie, obchod, predaj
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![Marketing, reklama, žurnalistika]()
Marketing, reklama, žurnalistika
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![Dane, účtovníctvo]()
Dane, účtovníctvo
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![Financie, finančný trh, investovanie]()
Financie, finančný trh, investovanie
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Personalistika
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![Bankovníctvo, poisťovníctvo]()
Bankovníctvo, poisťovníctvo
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![Ekonómia, manažment - ostatné]()
Ekonómia, manažment - ostatné
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné Knižné bestsellery nesmú v našej ponuke rozhodne chýbať. Najpredávanejšie a najobľúbenejšie knihy slávnych spisovateľov vás vtiahnu do deja a ponúknu vám množstvo skvelých príbehov. Vyberte si žáner, ktorý je vám najbližší alebo darujte najnovšie knižné bestsellery ako darček svojim blízkym.
zobraziť:
Smart Leadership
Wherever they are in their career, this guide will give professionals a comprehensive understanding of the basic building blocks of effective leadership and management.
For all professionals, knowledge of the key elements of high-quality leadership is vital, whether they are existing managers, taking on additional managerial responsibilities, or looking ahead to their career goals. This base of knowledge stretches from the individual - leading yourself - to the group, leading teams and even entire organizations.
In tackling all these key aspects, the book equips individuals to progress in any area of leadership and management, from team-building to strategic planning. It also addresses the unique challenges of remote leadership that have arisen as a result of the COVID-19 pandemic. It is an essential guide for anyone looking to thrive in a new era of modern leadership.
The Ultimate Digital Marketing Book
If you want to be the best, you have to have the right skillset.
From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success. Short, punchy chapters mean you can read up quickly and start applying what you've learned immediately.
Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.
This is your complete course in digital marketing.
The Ultimate Productivity Book
If you want to be the best, you have to have the right skillset. From effective time management and efficient speed reading to managing yourself and stopping stress from slowing you down, The Ultimate Productivity Book is a dynamic collection of tools, techniques, and strategies for success. Short, punchy chapters mean you can read up quickly and start applying what you've learned immediately. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in being more productive.
About The Series Ultimate books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
The Penguin History of Economics
The definitive guide to the history of economic thought, fully revised twenty years after first publication
Roger Backhouse's definitive guide takes the story of economic thinking from the ancient world to the present day, with a brand-new chapter on the twenty-first century and updates throughout to reflect the latest scholarship.
Covering topics including globalisation, inequality, financial crises and the environment, Backhouse brings his breadth of expertise and a contemporary lens to this original and insightful exploration of economics, revealing how we got to where we are today.
Halj meg nullával
A Halj meg nullával meghökkentő, új és provokatív filozófiát tár eléd, s egyben gyakorlati útmutatóként szolgál ahhoz, hogy a legtöbbet hozd ki a pénzedből - és az életedből. Azokat szólítja meg, akik az élményeket messze előnyben részesítik azzal szemben, hogy egyszerűen csak pénzt keressenek az úgynevezett aranyéveikre.
A könyvből megtudod, hogyan lehet a felejthetetlen életélményeidet kimaxolni azáltal, hogy időablakokra osztod az életed, miként válthatod a jövedelmed felbecsülhetetlen értékű emlékekre, és hogyan tudod költési görbéd és személyes kamatlábad alapján eldöntened, hogy érdemes-e egy életre szóló kalandba most beruháznod, vagy jobban jársz, ha későbbre halasztod azt.
A saját élettapasztalatait és ismerősei inspiráló történeteit, valamint a pszichológia és a viselkedési pénzügyek gondolatébresztő megállapításait felsorakoztató Perkins a megrögzött szokásainkkal szembemenő, időszerű és meggyőző érvekkel tudatosítja benned: szerezz élményeket, gyűjts emlékeket, tedd teljessé az életed - és halj meg nullával!
Trillions
In Trillions, Financial Times journalist Robin Wigglesworth unveils the vivid secret history of index funds, bringing to life the colourful characters behind their birth, growth and evolution into a world-conquering phenomenon. It is the untold story behind one of the most pressing financial uncertainties of our time.
More. Numbers. Every. Day.
How many steps have you done today?
How many emails answered?
How much money have you spent this week
And how many hours have you slept?
Welcome to the numberdemic, where a deluge of figures, stats and data manipulate your every move. From the way you work, date and exercise to the products you buy and the news you read, numbers have worked their way into every part of our lives. But is life better this way? How are all of those numbers affecting us?
With fascinating, sometimes frightening and sometimes shrewdly funny research, behavioural economists Micael Dahlen and Helge Thorbjornsen explain why we're so attached to numbers and how we can free ourselves from their tyranny. Along the way, you'll learn why viral videos, however inaccurate, become more convincing with every view; how numbers can affect the way we physically age, if we let them; why the more films you rate the less impressive you'll find them and how numbers that 'anchor' themselves in your brain can affect the size of your mortgage - plus much more.
Sharp, insightful and totally engaging, MORE. NUMBERS. EVERY. DAY. is your vaccination against a world obsessed with numbers.
Daňové zákony 2024
Interaktívny komplet tlačenej publikácie, e-booku, celoročného aktualizačného servisu so slovenskou daňovou legislatívou a servisnej webovej stránky. Nové vydanie tradičnej príručky pre profesionálnych používateľov – jednej z najrozšírenejších na trhu v novom vyhotovení. Extra široký formát, kvalitný biely papier, prehľadná úprava, orientačné prvky pre jednoduchú prácu s textom, zvýraznenie noviel, servisná webová stránka s najnovšími informáciami a možnosťou preberania textov zákonov, novel a aktualít. Na servisnej stránke zadarmo aj zákony o mimoriadnych opatreniach vo finančnej oblasti, o spotrebných daniach, o finančnej správe, o pravidlách riešenia sporov týkajúcich sa zdanenia, o účtovníctve a iné. Právny stav k 1. januáru 2024.
Prostredníctvom QR kódu na obálke si budete môcť objednať bezplatnú celoročnú aktualizáciu a bezplatné e-booky. Všetky e-booky vo formáte pdf majú zhodnú grafickú úpravu s tlačenými verziami a sú prispôsobené na tlač v domácich a kancelárskych tlačiarňach.
dostupné aj ako:
Peníze a zlato, 3. vydání
Autor se věnuje historii a současnosti peněz a peněžních systémů a úloze zlata v peněžním oběhu. Popisuje vývoj různých forem peněz od mincí z drahých kovů až po současné papírové a bezhotovostní peníze nekryté zlatem a za zlato nesměnitelné. V teoretické rovině i na konkrétních číselných údajích, především z České republiky, analyzuje možnosti obnovení role zlata v peněžním systému a dokazuje jejich nereálnost. Oproti předchozímu vydání je celá problematika pojednána mnohem důkladněji. Data, reakce i fakta ve třetím vydání reflektují desetiletý časový posun, včetně pandemie čínské chřipky a bezprecedentní ruské agrese. Pokud to bylo možné, aktualizace se vztahuje až ke konci roku 2022. Klíčové skutečnosti, zejména naprosto nedostatečné množství zlata ke krytí peněz, se však nemění. Třetí vydání se liší také ve vztahování propočtů nikoli k měnové bázi jako součtu veškerého oběživa a rezerv bank u centrální banky, ale k měnovému agregátu M1, neboli součtu oběživa u nebankovních subjektů a jejich běžných vkladů v bankách.
Hegarty on Advertising
A revised and expanded edition of the book described by Books Monthly as 'an absolute gem. A bible, in fact'.
If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world's legendary advertising men, this best-selling book contains five decades' worth of wisdom from the man behind hugely influential campaigns for brands such as Levi's, Audi, Boddingtons and Lynx.
In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. And if that isn't enough, read the final chapters on winemaking and The Garage Soho, a startup incubator that he has co-founded, to find out what happens when an advertising man becomes the client and has ideas sold to him.
Both a credo for creativity and a brilliantly entertaining memoir, Hegarty on Advertising provides unparalleled industry insight through stories and anecdotes about the agencies in which Hegarty has played a vital role and the many characters with whom he has worked along the way. Packed with straight-down-the-line, generous, engaging and witty advice, it will be of immense appeal across the whole creative spectrum, from those who want to work in advertising to chief executives who understand the power and value of ideas that sell.
The Holy Grail of Investing
Tony Robbins, who has coached more than fifty million people from 100 countries, is the world's #1 life and business strategist. In this new book, he teams up with Christopher Zook, a renowned financial investor who draws from thirty years of experience to round out the trilogy of #1 New York Times bestselling financial books. Together they reveal how, for decades, trillions of dollars of smart money- - think of large institutions, sovereign wealth funds, individuals with ultra-high-net worth - have been making outsized returns using alternative investments in private equity, private credit, private real estate, energy and venture capital.
Until recently, the vast majority of investors - those of us without insider access or eye-popping checkbooks - have been locked out of these exciting, high-yield opportunities. But there is a change underway. Alternative investments are coming to the masses, and investors need to know how to navigate their options, assess the merits of these opportunities, and determine how to best take advantage of this massive trend.
In The Holy Grain of Investing, you'll discover:
Where opportunities will arise as we transition from the 'free money' era of zero interest rates to a new more realistic environment.
How to take advantage of the trillions flowing into private investments by owning a piece of the firms that manage the assets.
How to take advantage of private credit as an alternative (or compliment) to bonds.
How and why professional sports teams have become an asset class of their own.
How the renewable energy revolution will create new winners and losers.
How investments in private real estate can work as an inflationary hedge.
Interviews, advice, and insights from some of the world's most formidable titans of industry, such as Howard Marks of OakTree Capital, Vinod Khosla of Khosla Capital, Barry Sternlicht of Starwood, Robert Smith of Vista, and Peter Theil of Founders Fund, among others.
The market is changing, and the conventional wisdom no longer applies. Are you ready to add some fuel to your financial fire? No matter your wealth, your experience, your job, or your age, The Holy Grail of Investing will teach you everything you need to know to unleash the financial power of alternative investments.
Účetnictví, daně a financování pro nestátní neziskovky, 4., aktualizované vydání
Kniha je jedinečným uceleným přehledem poznatků v oblasti financování, účetnictví, daní a práva pro nestátní (soukromé) neziskové organizace. Autorka se zabývá vybranými problémy, s nimiž se neziskovky potýkají, čerpá přitom ze svojí odborné praxe a lektorské činnosti. Samozřejmostí je promítnutí legislativních změn podle nového občanského zákoníku a novel zákona o účetnictví a daňových zákonů. Po přečtení knihy se budete orientovat ve veškeré legislativě pro nestátní neziskové organizace.
Hospodaření a nakládání se státním majetkem, 2. vydání
Kolektiv autorů přichází po pěti letech s aktualizovaným a rozšířeným druhým vydáním publikace, která se věnuje tématu hospodaření a nakládání se státním majetkem.
Autoři cílí na širokou veřejnost, a to jak na odbornou, tak i na laickou, která s danou problematikou pracuje anebo se o ni zajímá.
Pozorný čtenář nalezne v této publikaci odpovědi na řadu otázek souvisejících s problematikou hospodaření s majetkem státu, například kdy by se mohlo jednat o porušení péče řádného hospodáře, jak správně stanovit výši kupní ceny, za kterou je majetek pro stát nabýván nebo naopak pozbýván, jak si mezi nestátními subjekty stojí územní samosprávné celky i řadu dalších.
Kniha byla rozšířena o nová témata, jako je například účast státu v jiných právnických osobách, odpovědnost při hospodaření s majetkem státu, odborná péče a péče řádného hospodáře, příprava ke zvláštní části úřednické zkoušky pro obor státní služby „Hospodaření s majetkem státu a jeho privatizace„ a o další vybrané vzory dokumentů, které jsou používány napříč státní správou a mohou posloužit organizačním složkám státu a státním organizacím při každodenním plnění úkolů v rámci jejich působnosti.
It's OK To Be Angry About Capitalism
It's OK to be angry about capitalism. It's OK to want something better. Bernie Sanders takes on the 1% and speaks blunt truths about a system that is fuelled by uncontrolled greed, and rigged against ordinary people. Where a handful of oligarchs have never had it so good, with more money than they could spend in a thousand lifetimes, and the vast majority struggle to survive. Where a decent standard of living for all seems like an impossible dream.
How can we accept an economic order that allows three billionaires to control more wealth than the bottom half of our society? How can we accept a political system that allows the super-rich to buy elections and politicians? How can we accept an energy system that rewards the fossil fuel corporations causing the climate crisis? How can we let it happen any longer? We must demand fundamental economic and political change. This is where the path forward begins.
It's OK To Be Angry About Capitalism presents a vision of what would be possible if the political revolution took place. If we would finally recognize that economic rights are human rights, and work to create a society that provides them. This isn't some utopian fantasy; this is democracy as we should know it. Is it really too much to ask?
You're About to Make a Terrible Mistake!
A lively, research-based tour of nine common decision-making traps – and practical tools for avoiding them – from a professor of strategic thinking We make decisions all the time. It's so natural that we hardly stop to think about it. Yet even the smartest and most experienced among us make frequent and predictable errors. So, what makes a good decision? Should we trust our intuitions, and if so, when? How can we avoid being tripped up by cognitive biases when we are not even aware of them?
You're About to Make a Terrible Mistake! offers clear and practical advice that distils the latest developments in behavioural economics and cognitive psychology into actionable tools for making clever, effective decisions in business and beyond.
The World's Best Shops
A guide to the next generation of retail businesses. Meet the innovators and entrepreneurs who run shops, and learn how you can too. A new generation of founders and entrepreneurs are revolutionizing brick and mortar retail with innovative sales strategies and hybrid shop designs that leave nothing to chance. Curated by Courier magazine, The World's Best Shops is a guide to the best of modern shops, featuring profiles of some of the world's most diverse and inspiring retail spaces, briefings on big retail trends and opportunities, and more than 70 pages of practical advice and tips for anyone who's ever dreamed of setting up their own shop. It is a refreshing view on thriving businesses that makes one thing clear: retail is alive and kicking, and reinventing itself in wonderful ways. Let's get selling!
Working Backwards
Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives.
Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services - including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services - to life. Through the story of these innovations they reveal the principles and practices that drive Amazon's success.
Through their wealth of experience they offer unprecedented access to the 'Amazon way' as it was refined, articulated and proven to be repeatable, scalable and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size.
The Future of Money
The world of finance is on the cusp of a major disruption that will affect corporations, bankers, states?indeed, all of us. As Eswar Prasad makes clear, the end of physical cash will fundamentally rewrite how we live. Bitcoin, Ethereum, and other cryptocurrencies are just the beginning: spurred by their emergence, central banks will increasingly develop their own, more stable digital currencies. Meanwhile, cryptocurrencies themselves will evolve dramatically as global corporations like Meta, Apple, and Amazon join the game.
Prasad shows how these innovations will redefine the very concept of money, unbundling its traditional functions. This transformation promises greater efficiency and flexibility, but also carries the risk of instability, lack of accountability, and erosion of privacy. A lucid, visionary work, The Future of Money shows how to maximize the best and guard against the worst of what is to come.
The Rise of Central Banks
A bold history of the rise of central banks, showing how institutions designed to steady the ship of global finance have instead become as destabilizing as they are dominant.
While central banks have gained remarkable influence over the past fifty years, promising more stability, global finance has gone from crisis to crisis. How do we explain this development? Drawing on original sources ignored in previous research, The Rise of Central Banks offers a groundbreaking account of the origins and consequences of central banks’ increasing clout over economic policy.
Many commentators argue that ideas drove change, indicating a shift in the 1970s from Keynesianism to monetarism, concerned with controlling inflation. Others point to the stagflation crises, which put capitalists and workers at loggerheads. Capitalists won, the story goes, then pushed deregulation and disinflation by redistributing power from elected governments to markets and central banks. Both approaches are helpful, but they share a weakness. Abstracting from the evolving practices of central banking, they provide inaccurate accounts of recent policy changes and fail to explain how we arrived at the current era of easy money and excessive finance.
By comparing developments in the United States, the United Kingdom, Germany, and Switzerland, Leon Wansleben finds that central bankers’ own policy innovations were an important ingredient of change. These innovations allowed central bankers to use privileged relationships with expanding financial markets to govern the economy. But by relying on markets, central banks fostered excessive credit growth and cultivated an unsustainable version of capitalism. Through extensive archival work and numerous interviews, Wansleben sheds new light on the agency of bureaucrats and calls upon society and elected leaders to direct these actors’ efforts to more progressive goals.
Literatúra v kategórii Ekonómia, manažment, marketing ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy.
Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.
V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.
Vzdelávajte sa v kategóriách ekonómia a ekonomika, dane a účtovníctvo, financie, finančný trh, investovanie, bankovníctvo a poisťovníctvo, manažment, marketing, reklama, žurnalistika, podnikanie a obchod a personalistika.
