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A testbeszéd enciklopédiája - Hogyan fejtsük meg az embereket a gesztusaik alapján?


Mondanivalónkat a beszéden kívül gesztusaink, arcjátékunk, testtartásunk - összefoglaló nevükön a testbeszédünk - közvetíti, erősíti meg vagy cáfolja. Aki ennek tudatában van, az sokkal hatékonyabban kommunikál. Ha érti és érzékeli ezeket a sokatmondó jeleket, lényegesen többet tudhat meg a másik szándékáról, mint ha csupán a szavaira hagyatkozna. A világhírű szerzőpáros, Allan és Barbara Pease legújabb könyvükben élvezetes, közérthető stílusban foglalják össze az alapvető tudnivalókat a testbeszédről. Ne feledjük: miközben elsajátítjuk a testbeszéd tudományát, apránként jobban megértjük saját viselkedésünket is. A testbeszéd enciklopédiája a kereskedők, menedzserek, üzletkötők, állásinterjúra készülők elengedhetetlen kézikönyve, de hasznos lehet az élet bármely területén: otthon, randevún vagy a munkahelyen.
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22,53 €

Theodore Roosevelt and the Tennis Cabinet


In his final days in office in 1909, Theodore Roosevelt invited dozens of friends to the White House for lunch. They had never met as a group, but they had one thing in common: Each played tennis with the president and advised on policy matters. Roosevelt half-joked that the public would never know how much these tennis partners did to make his administration a success. Journalists dismissively called them the "Tennis Cabinet," making light of their contribution, but Roosevelt knew otherwise. This inner circle led the administration's campaigns against corporate greed, investigated public health violations, and formulated consumer protections. They founded environmental conservation policies, prosecuted civil rights violations, and implemented bureaucratic efficiencies that saved the government billions. Roosevelt's tennis mates shaped the nation's diplomacy, ending wars and promoting American interests abroad. Never had a more eclectic group advised a U.S. president. The Tennis Cabinet included legendary frontier lawman Seth Bullock and the starched-shirt corporate lawyer Henry Stimson, who served in five presidential administrations. Texas wolf wrangler Jack Abernathy played with stuffy bureaucrats like Labor Commissioner Charles Patrick Neill and social activist James Bronson Reynolds. The French ambassador Jean Jules Jusserand spun yarns with football hero George Washington Woodruff and Roosevelt's college friend and banker Robert Bacon. James Garfield, namesake son of a martyred president, sipped mint juleps with Supreme Court Justice William Henry Moody. And J. P. Morgan's silver-spooned son-in-law Herbert Satterlee kept company with rugged soldier Luther "Yellowstone" Kelly. For all their differences, these men shared a desire to help the president transform the nation from a parochial nineteenth-century republic into an imperial and industrial global power. They have escaped the attention of reporters and historians only because of Roosevelt's towering celebrity. Turning away from Roosevelt as the singular force behind his administration, it is possible to see how the contributions of his Tennis Cabinet quietly sowed the seeds of the American Century.
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34,49 €

Antisemitisms


Why do Jews continue to serve as targets of hatred – and how coherent is the idea of antisemitism itself? In Antisemitisms, Sander L. Gilman argues that such hatreds are less stable and more opportunistic than is often assumed. Tracing fantasies of Jewish difference – from appearance and biology to citizenship, nationhood and ‘self-hatred’ – he reveals how contradictory ideas have been used to justify exclusion and violence. This book moves beyond the familiar frameworks such as ‘eternal hatred’ to show how antisemitic and even philosemitic attitudes shift to suit changing political needs. As violence against Jews is on the rise once more, Gilman offers a clear, sobering account of what’s at stake.
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22,99 €

Riots and Rebels


The only power otherwise powerless people possess lies in their numbers. Riots and Rebels is an examination of how they have exercised that power over the centuries and how governments have reacted to it. In 1381, a large army of people marched through the south-east of England to London, demanding an end to unfair taxation and threatening the rule of the boy-king, Richard II. During the eighteenth century, food riots, riots in protest at land enclosure, and riots targeting religious groups and foreigners regularly occurred. In the following century, mass gatherings demanded reform of the electoral system which allowed only a tiny proportion of the population to vote. In the early twentieth century, suffragettes chained themselves to railings, took part in huge demonstrations and endured prison sentences in pursuit of the vote for women. Recent decades have seen tens of thousands of people take to the streets of London and other cities to protest against the Iraq War and, in the last year, the war in Gaza. From the so-called Peasants' Revolt to Just Stop Oil, via the anti-Catholic Gordon Riots of 1780, Luddites breaking machinery which threatened their livelihood, the infamous Peterloo Massacre of 1819, the Chartist demonstrations of the 1830s and 1840s, 1887's Bloody Sunday and many other, often violent events, Nick Rennison provides a concise, compelling account of popular protest in Britain.
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13,49 €

Death Trip


Raw Power by Iggy and the Stooges is arguably the most aggressive, dynamic album in rock history, and inarguably one of the most influential. Looking past the myths and into the true story of the Stooges, Michael S. Begnal illuminates the creation of this recording in the context of the cultural zeitgeist of the early 1970s, the American War in Vietnam and the ways in which punk rock came snarling into existence. Death Trip uncovers lost archives and stories, drawing on new interviews with Stooges guitarist James Williamson and pianist Scott Thurston, and sheds fresh light on the band’s creative process. This is an in-depth, definitive account that will challenge the assumptions of even the most knowledgeable Stooges fan.
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26,99 €

Elfáradtunk - A párkapcsolati kiégéstől a visszatalálásig


Túlterhelt, ingerekkel és problémákkal elárasztott életünkben az egyik legalapvetőbb közös élmény a kimerültség. Sokan érezzük úgy, hogy elfáradtunk, és már nem elég pár nyugodt éjszaka vagy egy-két hét szabadság, hogy kipihenjük magunkat. Ez a fajta fáradtság ugyanis nem átmeneti jelenség, hanem egyre inkább napjaink alapállapota. A kiégés fogalmát még ma is hajlamosak vagyunk a munka világához kötni, noha az azt kísérő kimerültség más életterületeken is könnyen megjelenhet. Ott is, ahol talán nem számítanánk rá: a legközelebbi kapcsolatainkban. Szabó-Bartha Anett könyve ezt a sokak számára ismerős, mégis ritkán kimondott tapasztalatot járja körül: azt a szürke zónát, ahol a párkapcsolat még működik, de már egyre kevesebb benne a lendület és az öröm. Próbálunk helytállni, ám ezért egyre többet kell feladnunk magunkból. És bár szeretjük a másikat, mind gyakrabban érzünk megkönnyebbülést, ha egy estét nem kell vele tölteni. A pszichológus-párterapeuta szerző feltérképezi, hogyan lesz a közelségből megszokás, a figyelemből feladat, az együttlétből logisztika - és végül teher. Azt a folyamatot követi végig, ahogyan két ember fokozatosan elveszíti azokat a belső erőforrásokat, amelyek élővé tesznek egy kapcsolatot. Hiszen ezt éppen azért olyan nehéz felismerni, mert nincs egyetlen pont, ahol elromlik. Ahogyan egyetlen mindent megmagyarázó ok sincs: a kiégésben éppúgy szerepet játszhatnak jelenlegi életformánk sajátosságai és a mindennapi túlterheltség, mint a sémáinkból fakadó működésmódjaink. A könyvben bemutatott helyzetek zavarba ejtően ismerősek, a felismerés pedig meghökkentő lehet: az a fáradtság, amelyet eddig a külvilágnak tulajdonítottunk, talán már ott is jelen van, ahonnan a feltöltődést reméljük: a párkapcsolatunkban. Ám ha ezt idejében észrevesszük, az eltávolodás nem kell, hogy végleges legyen - van visszaút egymáshoz.
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14,06 €

Cold War Puerto Rico


A gripping history of FBI surveillance, political repression, and the fight for Puerto Rican independence In the 1940s, with the construction of a naval base and a bombing range, Puerto Rico became a major geo-political military outpost for the United States. For a power claiming global leadership in a decolonizing world, however, the archipelago’s colonial condition underscored the dissonance between American democratic rhetoric and its imperial reality. The solution was a deal that, in 1952, gave Puerto Rico a degree of self-government without changing its legal status as an “unincorporated” US territory. The US then publicly claimed Puerto Rico was now more autonomous while using repressive tactics such as FBI surveillance, arrests, destabilization, and other methods developed in Washington to silence activists and political parties pushing for full independence. In Cold War Puerto Rico, Steve Howell examines how J. Edgar Hoover and the FBI targeted Puerto Rican communists as part of an offensive against pro-independence parties and activists generally. Howell’s US-born father, who fell afoul of Hoover for producing radical cartoons while working in San Juan in the 1940s, remained on the FBI’s watch list long after exiling himself in Britain. His close friends, the Puerto Rican author Cesar Andreu Iglesias and Jane Speed de Andreu, were meanwhile arrested and imprisoned three times during the 1950s. Drawing on a wealth of new sources, including interviews and FBI files, Howell tells their stories along with those of other activists who battled indictment in 1954 under the Smith Act, challenged the jurisdiction of the House Un-American Activities Committee in San Juan in 1959, and revived the Puerto Rican independence movement in the 1960s, despite the FBI deploying the covert tactics of COINTELPRO against them. Puerto Rico is virtually invisible in histories of what is generally called McCarthyism, yet anti-communist repression was in many ways more intense there than in the mainland US. Now, with Puerto Rico’s future currently hanging in the balance, Howell’s compelling history demonstrates why we need to understand the long enforcement of its colonial status.
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35,49 €

Presidential Elections and the Electoral College


Examines the presidential elections from 1832 to 2020 and reveals that the unequal representation of popular vote among states and wasted votes received by popular vote winners are major causes of the split between the popular vote result and Electoral College result. During the 2020 presidential election, it was possible, if unlikely, for a candidate to win the election by winning only 21 percent of the popular vote in the nation. Inversely, it was possible for a candidate to win 79 percent of popular vote and still lose the election. Examining presidential elections from 1832 to 2020, Manabu Saeki reveals that the unequal representation of popular vote among states and wasted votes received by popular vote winners are major causes of the split between the popular vote result and Electoral College result. An average voter in the most overrepresented state holds Electoral College votes that are approximately twice as many as those of the average voter nationwide and four times larger than those of the most underrepresented state. Republican candidates today tend to win a significantly larger number of overrepresented states, thereby winning a larger number of Electoral College votes relative to the number of popular votes they win. However, Republican candidates also suffer more wasted votes than Democratic candidates. Further, Saeki analyzes the vote decision by individual voters. Voters with strong racist and/or authoritarian inclinations tended to vote for a Republican candidate prior to, as well as after, the 2016 election. There is no indication that Donald Trump mobilized the voters with racist or authoritarian predispositions.
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119,49 €

A keresztes hadjáratok - Háborúk a Szentföldért


A 11. században egy hatalmas keresztény sereg, amely a pápa hívására állt fegyverbe, végigsöpört a Földközi-tenger keleti partvidékének iszlám világán, és elfoglalta Jeruzsálemet, egy három vallás által is szentnek tartott várost. Az első keresztes hadjáratot követő kétszáz évben mohamedán és keresztény seregek vívtak brutális háborúkat a Szentföld feletti uralomért. Mindkét oldal szilárdan hitte, hogy Isten akaratát teljesíti be. Ez a könyv elmeséli e nagyszabású háborúk történetét, a keresztények és a muszlimok szemszögéből is, bemutatva a konfliktus mindkét oldalán állók tapasztalatait és az ügyhöz való hozzáállását. Feltárja a keresztes hadjáratok borzalmas világát. A téma egyik legkiválóbb szakértője, Thomas Asbridge könyve élénk és átható olvasmányt nyújt a keresztes hadjáratok történetéről. Fáradságos kutatásaira és a Közel-Kelet alapos ismeretére támaszkodva feltárja, mi késztette a muszlimokat és a keresztényeket egyaránt a dzsihád és a keresztes hadjárat eszméinek elfogadására, hogyan formálták át ezek a szent háborúk a középkori életet, és miért visszhangoznak mind a mai napig az emberek emlékezetében.
Na sklade 1Ks
28,14 €

A digitális marketing vakfoltja - Avagy ezért hazudik a marketingmérésed


Volt egy korszak, amikor a marketing egyszerűnek tűnt. Megnéztük az adatokat, optimalizáltunk, skáláztunk. Azt hittük, mindent látunk. Ez a korszak véget ért. A digitális térben ma már a döntések jelentős része láthatatlanul születik meg. A felhasználók nem kattintanak - mégis döntenek. A látogatói statisztikákban nem látni, milyen bonyolult útvonalon jut el döntésig a vevő. A legértékesebb ajánlások privát csatornákon terjednek - ahová az analitika már nem lát. Ez a dark traffic világa. Ez a szakkönyv lebontja a digitális marketing egyik legnagyobb illúzióját: hogy amit mérünk, az maga a valóság. Megmutatja: - miért torzulnak rendszerszinten az adatok - hogyan alakul át a fogyasztói út a zero-click korszakában - és hogyan hozhatsz jó döntéseket akkor is, ha nem látsz mindent
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16,87 €

Action=Vie


Act Up-Paris became one of the most notable protest groups in France in the mid-1990s. Founded in 1989, and following the New York model, it became a confrontational voice representing the interests of those affected by HIV through openly political activism. Action=Vie, the English-language translation of Christophe Broqua’s study of the grassroots activist branch, explains the reasons for the group’s success and sheds light on Act Up's defining features—such as its unique articulation between AIDS and gay activism. Featuring numerous accounts by witnesses and participants, Broqua traces the history of Act Up-Paris and shows how thousands of gay men and women confronted the AIDS epidemic by mobilizing with public actions. Act Up-Paris helped shape the social definition not only of HIV-positive persons but also of sexual minorities. Broqua analyzes the changes brought about by the group, from the emergence of new treatments for HIV infection to normalizing homosexuality and a controversy involving HIV-positive writers’ remarks about unprotected sex. This rousing history ends in the mid-2000s before marriage equality and antiretroviral treatments caused Act Up-Paris to decline.
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39,99 €

A Short History of Ancient Rome


Short History of Ancient Rome transforms 1,000 years of history into a riveting and action-packed account of the inception, expansion and ultimate fall of Ancient Rome. Combining impeccable research with gripping storytelling, A Short History of Ancient Rome takes readers through the dramatic twists and turns of the kingdom, the republic, the empire and its decline in less time than it would take to watch the Gladiator movies. Filled with the sights, sounds, smells and characters that shaped Rome, this book brings the ancient world to life and tells you everything you need to know about this crucial period in history.
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18,99 €

Vtělená moudrost


Moshé Feldenkrais dokázal na malé ploše vyjádřit své základní myšlenky velmi pregnantním a srozumitelným způsobem. A přece nebyly Feldenkraisovy články a rozhovory ještě nedávno běžně dostupné. Proto se editorka Elizabeth Beringerová rozhodla shromáždit veškeré autorovy texty tohoto typu z let 1964–1981. Jednotlivé texty jsou doplněny o vysvětlení kontextu a fotografické dokumenty. Publikace shrnuje základní myšlenky Feldenkraisovy metody, například důraz na adaptabilitu organismu jako projev zdraví. Tím, že se vědomě zaměřujeme na své pohybové vzorce, zlepšujeme i své duševní fungování. Publikace rovněž propojuje Feldenkraisovu metodu s dalšími zajímavými kontexty (např. vztah sluchu a prostorové orientace, bojová umění, role předního mozku, herectví) a dokládá, že autor měl propracovaný filozofický pohled na život a byl také v kontaktu s významnými osobnostmi své doby. Některé texty obsahují konkrétní náměty na cvičení nebo vycházejí ze zkušeností se seminářem, který Feldenkrais vedl.
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27,99 €

The Birth of British Special Forces


This study reveals how the Household Division became the driving force behind Britain's special forces during the Second World War. Drawing on primary sources, Charles Trumpess traces the transformation from parade ground to battlefield, showing how Guards officers like Robert Laycock, David Stirling, and Frederick Browning leveraged social connections to create the Commandos, LRDG, SAS, and Parachute Regiment. Through character portraits, the book follows the evolution from No. 8 (Guards) Commando to modern G Squadron, 22 SAS. It reveals how Caterham's punishing training produced the self-reliance essential for special operations, how White's Club became an unofficial recruiting centre, and why the ‘old boys' network’ proved crucial to wartime innovation.
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33,49 €

Decisions on Western Waters


The long-running Decisions Series tackles the Brown Water Navy. At the outset of the Civil War, General Winfield Scott drafted the Anaconda Plan, an ambitious strategy to blockade southern ports and use army forces supported by naval gunboats to secure control of the Mississippi River for the Union, effectively dividing the Confederacy in two. Over the course of the campaign, General Grant's ground forces closely cooperated with river forces under the leadership of Flag Officers Andrew H. Foote and David Dixon Porter, as well as Rear Admiral David Farragut, to successfully seize Confederate strongholds along the Mississippi River and its tributaries. Their gunboats and ironclads became known as the Brown Water Navy. This long, successful Federal campaign succeeded in opening the Mississippi River with the capture of New Orleans and the Confederate capitulation of Vicksburg. Decisions on Western Waters explores the critical decisions made by Confederate and Federal politicians and commanders during the campaign that shaped its outcome. Rather than offering a linear history of the campaign, Michael D. Becker homes in on decisions made by both sides of the contest to provide a clear blueprint of the campaign development and conduct at its tactical core. Exploring the decisions in this manner allows students of the campaign to progress from a knowledge of what happened to a mature grasp of why events happened. Complete with maps and a driving tour, Decisions on Western Waters is an indispensable primer to the campaign on the western waterways, and readers looking for a concise introduction to the battles can tour this sacred ground—or read about it at their leisure—with key insights into the campaign and a deeper understanding of the Civil War itself. Decisions on Western Waters is the twenty-third in a series of books that explores the critical decisions of major campaigns and battles of the Civil War.
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25,49 €

Fighting the Sultan's War


From 1965 to 1976, the Dhofar War was being fought in southern Oman - a conflict wherein the Omani government, led by Sultan Said bin Taimur, and later his son Sultan Qaboos, fought against the Dhofar Liberation Front (DLF), a Marxist insurgency group who wanted to overthrow the Sultan's rule and establish a communist government. The conflict escalated in the 1970s, with Sultan Qaboos receiving military support from Britain and Iran. By 1975, the government forces, with the help of British and Iranian troops, defeated the insurgents, securing the region and stabilizing Sultan Qaboos's rule. Major David Freeman was a one of those British troops - a British Infantry Officer who was seconded to the Sultan of Oman’s Forces in the 1970s. Major Freeman has recorded his experience of this conflict - the operations, the tactics, the successes and the struggles - in extraordinary detail, covering the last year of the war in 1975 and the first six months of 1976 in the still active eastern sector of Dhofar. Fighting the Sultan's War is an eye-opening first-hand account of one of the lesser-known ‘small wars’ of the Cold War era, and should not be missed by any military history enthusiast. David Freeman's memoir was transcribed by his son, Alex Freeman. Born in 1967 into a military family, Alex was educated in the West Country and commissioned into the British Army in 1986. He served as an infantry officer with the Queen’s Lancashire Regiment and The Royal Welch Fusiliers, seeing active service in Northern Ireland, Germany, the Middle East, Africa, and Bosnia. After two decades in uniform, he left the Army in 2006 to pursue an MBA and a career in business.
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33,49 €

A Four-Eyed World


An engaging and informative cultural history of glasses that explores their origins, stigmas, future in technology, and more. Eyeglasses have become so commonplace we hardly think about them—unless we can’t find them. Yet glasses have been controversial throughout history. Roger Bacon pioneered using lenses to see and then spent a decade in a medieval prison for advocating that he could “fix” God’s creations by improving our eyesight. Even today, people take off their glasses before having their picture taken, despite how necessary they are. A Four-Eyed World: How Glasses Changed the Way We See is the first book to investigate the experience of wearing glasses and contacts and their role in culture. David King Dunaway encourages readers to take a look at how they literally see the world through what they wear. He explores everything from the history of deficient eyesight and how glasses are made to portrayals of those who wear glasses in media, the stigma surrounding them, and the future of augmented and virtual reality glasses, highlighting how glasses have shaped, and continue to shape, who we are. Interwoven is Dunaway’s own experience of spending a week without his glasses, which he has used since childhood, to see the world around him and his newfound appreciation for his visual aids. This is the story of how we see the world and how our ability to see things has evolved, ultimately asking: How have two cloudy, quarter-sized discs of crystal or glass originally riveted together become so essential to human existence? Shakespeare famously said eyes are windows to the soul, but what about people who see only by covering theirs with glasses? Readers will find out together through this fascinating and insightful cultural history of one of humanity’s greatest inventions.
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26,99 €

Empire of AI


An eye-opening account of the tech arms race shaping out planet, from an award-winning journalist and AI insider to the world of Sam Altman and OpenAI When longtime AI expert and journalist Karen Hao first began covering OpenAI in 2019, she thought they were the good guys. Founded as a nonprofit with safety enshrined as its core mission, it was meant, its leader Sam Altman told us, to act as a check against more purely market forces. But the core truth of this massively disruptive sector is that it requires an unprecedented amount of proprietary resources: the 'compute' power of scarce high-end chips, the sheer volume of data that needs to be amassed at scale, the humans on the ground 'cleaning it up' for sweatshop wages throughout the Global South, and a truly alarming spike in the need for energy and water underlying everything. We have entered a new, ominous age of empire with OpenAI setting a breakneck pace, as a small group of the most valuable companies in human history try to chase it down. In exhilarating prose and with unparalleled access to those closest to Sam Altman, Hao recounts the meteoric rise of OpenAI and shows us the sinister impact that this industry is having on society.
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18,99 €

The 21st Century Brain


How do we nurture our own and our children's brains so we have the resilience to thrive during the coming wave of technological, and societal change? How do we keep up in the face of AI? Neuroscientist Dr. Hannah Critchlow takes readers on an empowering journey through the fascinating landscape of the latest neuroscience research and deep into their own intelligence. It is human skills curiosity, compassion, communication, courage and creativity that will provide the answer to the challenges ahead. We should lean into our collaborative skills, our ability to intuit and to think long-term, to adapt and to focus. Dr. Critchlow explores how we build collective wisdom, and how we best fuel our brains. In a book filled with stories of pioneering research and case studies, and with advice and brain exercises, she shows us how to navigate the coming decades with informed confidence.
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24,99 €

Rozšírte svoje vedomosti z nových oblastí ako ekonómia, manažment a marketing. Zaujímate sa o vesmír a jeho fungovanie, správanie živočíchov či históriu času? Správny smer do života a pozitívnu psychológiu prinesie motivačná literatúra. Knihy odborné - z oblasti práva, pedagogiky, sociológie či medicíny - ukrýva práve táto sekcia.

Kategória Odborná a populárno-náučná literatúra zahŕňa knihy a texty, ktoré poskytujú informácie a odborné znalosti v rôznych odboroch. Táto kategória sa líši od beletristickej literatúry a zameriava sa na vedomostný prínos.

Odborná literatúra obsahuje podrobné informácie, teórie a výskum v rôznych oblastiach ako veda, medicína, technológia, právo, ekonomika a psychológia. Populárno-náučná literatúra je prístupnejšia verejnosti a zaujímavo prezentuje tématické úseky, históriu, biografie a vedecké objavy.

Odborná a populárno-náučná literatúra je dôležitá pre vzdelávanie, osobnostný rozvoj a celoživotné učenie. Pomáha nám porozumieť svetu, objavovať nové perspektívy a zlepšiť naše schopnosti. Tieto diela od renomovaných autorov sú zdrojom inšpirácie a prínosov pre naše profesionálne a osobné životy.

K najznámejším autorom odbornej literatúry patria Stephen Hawking, Yuval Noah Harari, Malcolm Gladwell, Daniel Kahneman či zo slovenských autorov Roman Králik, či Vojtech Zamarovský.