Najnovšie - Odborná a populárno-náučná literatúra strana 36 z 500
-
![História, vojnová literatúra]()
História, vojnová literatúra
-
![Náboženstvo]()
Náboženstvo
-
![Motivačná literatúra]()
Motivačná literatúra
-
![Psychológia, etika, logika]()
Psychológia, etika, logika
-
![Medicína]()
Medicína
-
![Ekonómia, manažment, marketing]()
Ekonómia, manažment, marketing
-
![Encyklopédie populárno-náučné]()
Encyklopédie populárno-náučné
-
![Prírodné vedy]()
Prírodné vedy
-
![Politológia]()
Politológia
-
![Filozofia]()
Filozofia
-
![Právo]()
Právo
-
![Literárna veda, jazykoveda, slovníky]()
Literárna veda, jazykoveda, slovníky
-
![Počítačová literatúra]()
Počítačová literatúra
-
![Sociológia, etnológia]()
Sociológia, etnológia
-
![Pedagogika]()
Pedagogika
-
![Veda, technika, elektrotechnika]()
Veda, technika, elektrotechnika
-
![Odborná a náučná literatúra - ostatné]()
Odborná a náučná literatúra - ostatné
História, vojnová literatúra 
Náboženstvo 
Motivačná literatúra 
Psychológia, etika, logika 
Medicína 
Ekonómia, manažment, marketing 
Encyklopédie populárno-náučné 
Prírodné vedy 
Politológia 
Filozofia 
Právo 
Literárna veda, jazykoveda, slovníky 
Počítačová literatúra 
Sociológia, etnológia 
Pedagogika 
Veda, technika, elektrotechnika 
Odborná a náučná literatúra - ostatné
zobraziť:
The Battle of Leuctra, 371 BC
After defeating a coalition of Athens, Thebes, Persia, and other Greek city-states at the end of the Corinthian War in 387 BC, Sparta tyrannized all of Greece with nearly unchecked power. But her empire had been hollowed by the cost of generations of war and a most unfavourable trend in demographics: a sharp decline in Spartan soldiers and citizens. With Sparta's infirmity came a desperately tighter grip on Greece. And Sparta’s renowned king, Agesilaus II, held a special hatred for Thebes. After conquering the city in 382 BC, Sparta dismantled Thebes and intended to permanently eliminate their Theban problem. Thebes, though, was stubbornly resilient in the face of Sparta’s cruelty and not only survived Spartan occupation, but soon overthrew Sparta and aimed to shatter her empire. Against the odds, Thebes succeeded. Her victory boiled down to the indomitable spirit of two men: the irreproachable general Epaminondas and the cunning statesman Pelopidas. The two formed a local resistance movement that first liberated their home from Spartan oppression in 378 and then challenged Sparta’s empire outright in the Theban-Spartan War. By 371 at the Battle of Leuctra, their vision of a free Thebes and broken Sparta was realized, and the infamous Spartan war machine was at long last defeated. For the first time since the age of mythology, Thebes reigned supreme over Greece. Leuctra was the lynchpin of the new Theban Hegemony, and began a new era of empire in Greece, and the first power in centuries that was not Athens or Sparta.
The Forgotten Heroes of the British Suffrage Movement
The Forgotten Heroes of the British Suffrage Movement investigates the struggle for women’s right to vote through the eyes of some of the lesser-known activists. It delves into the themes, events and political issues that formed the bases of the movement and seeks to highlight the sacrifices made in the process of winning female enfranchisement. It begins with a look at the early campaigners and organizations that led the way at a time when the concept of women voting was seen as nothing more than a quaint idea. The book charts how for some, progress was deemed too slow which led to the introduction and gradual increase in militant tactics, culminating in arson attacks and a bombing campaign. Forgotten Heroes also takes a fascinating deep dive into the myriad of different identities that made up the women of the suffrage movement. They came from all walks of life, supported different political parties, had various sexual preferences and some even came from other races. Despite this diversity, in a period spanning a little under one hundred years, women banded together and fought a political war. They gave up their time, money, freedom, health and even their lives for an objective that today is taken for granted as a basic human right, the entitlement for women in the UK to vote on the same terms as men.
Colditz: The Escapes
For the first time, this book chronicles all the daring escapes from Oflag IV-C Colditz Castle. By late 1939, the German Blitzkrieg offensive had swept up a number of prisoners of war who were housed in forts and purpose-built camps. To the committed escape artist this was an initiation test, and many officers made light work of regaining their freedom, however finding passage to safety was difficult and recapture was often the outcome. Gradually Allied officers became such persistent planners of escape that the German High Command required an escape-proof prison, deep in Eastern Germany. Colditz Castle, with it’s rich history and imposing walls, provided such a place. The Polish were amongst the first prisoners to be incarcerated at Colditz. On 7 November 1940 the first British contingent arrived to join the men who were already stationed at the camp known as Oflag IV-C, including the Laufen Six with Major Pat Reid. Gradually more Allied officers arrived, including Belgians, French and Dutch, all of whom were all branded as ‘troublesome or persistent escape artists’. They made up a community of committed officers hell-bent on escape with a wide variety of skills to exchange and hone, and there was also an escape by the Indian national, Dr Biren Mazumdar. The inmates also included Prominente who were political prisoners such as Giles Romilly, the nephew of Winston Churchill. These men were amongst the bravest to serve in the Second World War and risked everything to ensure maximum disruption to the German war machine. Over the next four years there were 183 recorded escape attempts. The security officer at Colditz, Reinhold Eggers, established a museum in the Castle with exhibits, disguises and forged identity papers to educate his guards and prevent further escapes. Vital resources were diverted to guarding these men and the effort, time and money required to track down the men who escaped harmed the war effort of Nazi Germany.
Adolf Hitler - A Harmadik Birodalom Führere
Rengeteget írtak életéről, tetteiről, személyiségének lényege mégis rejtély marad. Ez az osztrák származású, német állampolgárságú férfi mozgósította a tönkrement Németországot, és saját sorsával azonosította a nemzet kollektív sorsát. Soha, semmilyen demokratikus választáson nem ért el abszolút többséget, mégis megszerezte a kulcsfontosságú támogatást ahhoz, hogy kancellár és államelnök lehessen. Miután hatalomra került, felszámolta országában a demokráciát, és új típusú, kíméletet nem ismerő, messianisztikus becsvágyú diktátorrá vált. Olyan háborút robbantott ki, amely alapjaiban rendítette meg a világot, s az első két évben elképesztő könnyedséggel valósította meg minden katonai célját, sőt, 1941-ben csak a britek ellenállása akadályozta meg abban, hogy egész Európa ura legyen. Ám nagyravágyása, téveszméi odáig hajszolták, hogy egyszerre szállt szembe a Szovjetunióval és az Egyesült Államokkal, és mérhetetlen, erőszakos gőgje végül katasztrófába sodorta. Mire pályája és élete véget ért, példátlan borzalmakat és pusztítást okozott a világnak.
Understanding WW2
As oral history gains long-overdue recognition, its power to illuminate the past has never been more vital. From buried time capsules to the preserved voices, letters, diaries, photographs and films of those who lived through history’s most pivotal moments, this book explores how personal testimony shapes our understanding of truth. Split into six main chapters and focussing on the Second World War years, Andrew Sangster starts by analysing personal letters from key players on both sides – Himmler, Rommel and Patton – before exploring the diaries of Lord Alan Brooke, Goebbels and Galeazzo Ciano, to name but a few. The final chapters explore the significance of the recorded notes from the Nuremberg Trials, before explaining the merits of autobiographies written after the fact. With honesty and clarity, the author reveals the challenges historians face – how memories can shift, how documents can be altered and how autobiographies, even in their sincerity, must be handled with care. Still, within these fragile records lie invaluable insights: motives, emotions and the human reactions that traditional archives often overlook. Balanced and engaging, Understanding WW2 is an essential guide to the promise and pitfalls of oral history – and a compelling reminder that the voices of ordinary men and women are as crucial to our collective memory as those of the famous and powerful.
In the Service of the Sultan
While the Americans were fighting in Vietnam, a struggle of even greater strategic significance was taking place in the Middle East: the Sultanate of Oman guards the entrance to the Arabian Gulf, and thus controls the movement of oil from that region. In the 1960s and 70s, the Communists tried to seize this artery and, had they succeeded, the consequences for the West and for the Middle East would have been disastrous - and yet, few people have ever heard of this geo-political drama at the height of the Cold War. In the Service of the Sultan tells, first-hand, the largely unknown story of a small number of British officers who led Muslim soldiers in this hard-fought anti-insurgency war which has shaped today's Gulf. After outlining the historical, geographical and political background, the book describes military action in a stark and mountainous environment, including operations with irregular forces and the SAS as well as action in the air and at sea. The book gives a gripping, moving, funny account of all these and paints a powerful and illuminating picture of the realities of war. It will appeal to all who are interested in the Cold War and relationships between the Western and the Arab worlds. Politics, history, irregular warfare, religion, international affairs: all are ingredients in this absorbing, informative read. In the light of the current insurgencies in Iraq and Afghanistan, it is also timely to be reminded how a rare victory was won over Communist guerrillas.
Tracing Your Ancestors Using Newspapers
Unlock the captivating stories hidden within the pages of historical newspapers and bring your ancestors back to life with Tracing Your Ancestors Using Newspapers. Newspapers have long been an invaluable, yet often underused, resource for genealogists. Thanks to ongoing digitisation, it is now easier than ever to search for ancestral articles from the comfort of your own home, but finding meaningful results isn’t always as simple as entering a name into a search box — and even when you do, how can you be sure the article is really about your ancesto? his book guides you through the process of uncovering, understanding, and interpreting newspaper articles that feature your ancestors. You'll explore the wide range of stories that can be found, from court proceedings and military exploits to lost pets, acts of bravery, letters to the editor, and unexpected community involvement. Along the way, you'll learn how to assess the reliability of articles, trace relatives across regions and continents, and make the most of ever-expanding online archives. As well as identifying specific mentions of your ancestors, newspapers offer unparalleled context. They can help you understand the world your relatives lived in — what news they read, what challenges they faced, and how their lives were shaped by the events of their time. From scandal and gossip to marriage announcements and heroic deeds, newspapers preserve the everyday voices of the past in vivid detail. Packed with expert advice, practical guidance, and inspiring real-life examples, Tracing Your Ancestors Using Newspapers will help you deepen your research, break down brick walls, and discover the people behind the names on your family tree.
In Company with Tanks
As the Second World War loomed, the Territorial Army was doubled and 2nd Battalion, The London Rifle Brigade was formed. This title was short lived and 8th Rifle Brigade joined the newly raised 11th Armoured Division in the spring of 1941. Three years of training followed, with regular changes of tactics and developments in weapons and equipment. Some of these were still being implemented at the last moment before the invasion of North West Europe, including the issue of a mix of Lend Lease US halftracks. Deploying to Normandy, 8 RB’s companies were attached to their respective Sherman regiments of 29 Armoured Brigade and were well prepared for their part in Operation EPSOM. At the tip of the salient driven across the Odon, the Riflemen fought their first bloody action on Hill 112. Operation GOODWOOD followed in mid-July, with successful infantry assaults on villages before tank casualties and heavy rain brought a halt to the battle. At the end of the month, with the American breakout gaining momentum, the 11th Armoured Division was transferred west into the Bocage in Operation BLUECOAT. In very different terrain the Riflemen played a leading part in the advance south. Having reached Preseles, again at the tip of an advance, 8 RB fought a desperate defensive battle against an SS panzer division. But by now the Germans were becoming exhausted and over two weeks, the pattern was an advance 10 miles or so against delaying positions before facing a serious German position, usually based on an obstacle as dusk settled. Overnight the enemy withdrew again, and the process was repeated daily to Falaise and beyond. The distances covered in the pursuit to the Seine were greater but with the seizure of a crossing at Venon, the division was rushed forward and in a remarkable advance of many miles against disorganised German formations, the division took Amiens and secured bridges over the River Somme, forestalling enemy attempts to form a defensive line.
Operation Spider’s Web
It was a lazy Sunday morning in Russia on 1 June 2025. The war with Ukraine had been going for over three years. That morning 117 Ukrainian drones rose up from the back of four trucks deep inside Russia itself and started flying towards their targets – a number of Russian airbases. They were Ukrainian made Osa (‘Wasp’) quadcopters. They were packed in crates of around twenty-seven drones each and driven across the country in the back of cargo trucks. The unsuspecting Russian truck drivers thought they were delivering materials for pre-fabricated houses. Instead, several of the drivers were asked to pull over at a local gas station or parking lot, and then suddenly the cover of the cargo container came off and more than two dozen drones took off towards a nearby air base. The Russian drivers were taken completely by surprise. The drones then attacked the Russian bombers at four air bases across the vast expanse of Russia, from a base above the arctic circle near Murmansk, to the heart of European Russia, out to the middle of Siberia, near Lake Baikal. Large old Russian strategic bombers, like Tu-95s and Tu-22s came under attack, along with Russia’s valuable Airborne Early Warning and Control Beriat A-50s. Maybe two dozen planes were attacked by the drones on three of the airfields, and it appears that over a dozen were destroyed. This attack stunned Russia, as this was their strategic bomber force. Not only was it being used to regularly strike at Ukrainian infrastructure and cities, but these were the nuclear-capable strategic bombers that were an important part of their Strategic Deterrent Forces. Some Russians, in shock, equated it to a Russian Pearl Harbor. This book explores the full story of a covert attack that has changed the rules of military warfare forever.
When In Rome
Since the time of ancient Rome, science has explained many phenomena, including the rotation of the Earth around the Sun. But the Romans, who built the first roads, aqueducts, baths, and security walls, didn’t have the comfort of an earth sciences textbook. They needed the powerful beings of religious imagination to explain why the world doesn’t end when winter comes and the food sources die. The story of Pluto and Proserpina explains why the world is warm one moment and freezing six months later. Pluto, the god of the underworld, falls madly in love with Proserpina, daughter of the harvest goddess Ceres. Ceres, whose good will powers agriculture, goes on a climate-ravaging rampage, flooding and scorching the earth’s food crops. In her grief, she brings humanity to the edge of starvation. But the gods need humanity. So Pluto brokers a deal with Ceres to share Proserpina. When she is with her mother, the world is spring and summer. When she is with Pluto, Ceres moderates her grief into a survivable winter. When in Rome is a new look at Roman gods, such as Pluto, Ceres, Jupiter, Mars, and Venus, as well as heroes like Hercules, Perseus, Jason, and Medea. Author Lynn Hamilton mines original Roman sources — Ovid, Apuleius, Virgil, and Hyginus — to uncover what is most enduring in this canon of ancient stories.
Tanks and Armour in the Battle for Moscow
From the moment Germany launched its invasion of the Soviet Union in June 1941, code-named Operation Barbarossa, Hitler was fixated on the capture of Moscow. Yet his fear of exposing the flanks of the German Central Front led to costly diversions north and south at Leningrad and Kiev, delaying the assault on the Russian capital. When the Battle of Moscow – Operation Typhoon – finally began on 30 September, the Panzerwaffe was already weakened while Soviet forces had fortified their defences and reinforced their lines. Spanning a 370-mile front, 3rd and 4th Panzer Armies in the north and 2nd Panzer Army in the south surged towards Moscow in a vast pincer movement with hundreds of tanks and assault guns in tow, relying on the familiar tactics of Blitzkrieg. But what followed was no lightning war. Instead, German tanks and infantry were dragged into a gruelling battle of attrition during the coldest recorded winter of the twentieth century. Snowbound and under-supplied, with entire units freezing to death, the offensive ground to a halt before the gates of the capital. Tanks and Armour in the Battle for Moscow offers a compelling visual account of the Panzerwaffe’s doomed advance on Moscow, drawing on over 130 rare and unpublished wartime photographs. Through detailed captions and expert narrative, it follows the campaign from its faltering restart in the spring of 1942 to the bloody Rzhev-Sychyovka offensive and beyond, charting how the Germans lost the initiative on the Eastern Front. By early 1943, any hope of capturing Moscow had vanished, and a protracted retreat westward had begun – one that would not end until the Reich itself lay in ruins.
És így leszel egyre jobban
„Akkor érzed otthon magad a bőrödben, ha egyszerűen tudod, hogy mindig rendben leszel. De nem azért, mert minden úgy fog alakulni, ahogy azt eltervezted, hanem mert mindig képes leszel alkalmazkodni az adott helyzethez, akkor is, ha a dolgok nagyon nem úgy alakulnak, ahogyan remélted. Akkor érezheted otthon magad a bőrödben, ha tudod, hogy mindig fejlődni fogsz, és töretlenül haladsz előre az utadon. Ez pedig nem azt jelenti, hogy számodra nem lesz nehéz az elengedés, csak annyit jelent, hogy igenis képes vagy véghez vinni a nehéz dolgokat is. Akkor érzed otthon magad a bőrödben, ha tudod, hogy mindig meg fogod találni a békét. De nem azért, mert mindig a kényelmes utat választod, hanem mert hajlandó leszel felvállalni a kényelmetlenségeket is azért, hogy olyan életet élhess, amilyet mindig is akartál. Az élet több a puszta vegetálásnál. Nem azért születtünk erre a világra, hogy mások elképzeléseiben találjuk meg a biztonságot önmagunknak. Azért vagyunk itt, hogy megértsük, mi vagyunk a saját létezésünk oka és mindannak a forrása, amit itt a földön létrehozunk. Azért vagyunk itt, hogy hazataláljunk önmagunkba, és megmutassuk a többieknek, hogy miként találhatják meg ők is a saját útjukat önmagukhoz.”
Nem tudod, miért fájnak még mindig a múlt sebei, miért térnek vissza a rossz emlékek éjszakánként, miért érzed magad néha üresnek?
Brianna Wiest, a New York Times bestsellerszerzője megmutatja, hogyan kerülhetsz ki ebből az állapotból, és végigkísér azon a rögös, de gyönyörű úton, ami a gyógyuláshoz vezet. Wiest könyörtelenül őszinte, mégis gyengéd – mint egy régi barát, aki ismeri a kétségeidet, és melletted áll, amikor magad alatt vagy. Segít abban, hogy szembenézz a traumáiddal anélkül, hogy összeroppannál a súlyuk alatt; hogy elengedd azt, ami már nem szolgálja a lelki jóllétedet; hogy erővé alakítsd át a fájdalmat.
A fájdalom nem büntet, hanem tanít. Engedd, hogy vezessen.
Ehhez eszközöket is kapsz: naplófeladatokat, amik feltárják a rejtett viselkedési mintáidat; meditációkat, amik lecsendesítik a benned dúló vihart, és bölcsességeket, amik emlékeztetnek: egyedül te tudod meggyógyítani magad.
A gyógyulás nem egyenletes folyamat. Néha visszaesel, hogy erősebben állj fel.
Nyisd ki ezt a könyvet, és kezdd el a saját történeted új fejezetét.
Mert megérdemled a szabadságot.
Market Wizards: The Next Generation
Market Wizards: The Next Generation continues in the three-decade tradition of the hugely popular Market Wizards series, interviewing exceptionally successful traders to learn how they achieved their extraordinary performance results.
The twist in this latest instalment is that the featured traders have the youngest average age of any book in the series. Despite their relative youth, these traders have achieved performance records that rank among the very best Market Wizards of all time.
The stories include:
A musician who dropped out of school to pursue a trading career and whose current cumulative profits total nearly $500 million.
A security guard turned trader who parlayed $5,000 into over $100 million in under 12 years.
A volunteer firefighter who has not had a single losing month in over 10 years of trading.
World-renowned author and trading expert Jack D. Schwager joins forces with seasoned money manager and trading historian George F. Coyle to uncover the secrets of today's top traders. Their knowledgeable and incisive interview style encourages the Wizards to reveal the fascinating details of their training, experience, tactics, and strategies, as well as their best and worst trades. There are dashes of humour and revelations about the human side of trading throughout.
The result is an engrossing new collection of trading wisdom, brimming with insights that can help all traders improve their trading process.
A Day in the Life of a Gladiator
In ancient Rome, a single day could decide a gladiator's fate. Follow in their footsteps with bestselling author Harry Sidebottom.
Take a seat at the feast on the eve of the games and watch as the men marked for combat enjoy their final meal.
At dawn, Roman citizens rush to the Colosseum to see the spectacles: wild-beast hunts, public executions and carefully choreographed violence - all part of a good day's entertainment.
Watch as the gladiators enter the arena - armour gleaming, shields locked, they step into the light, fighting not just for survival but for the favour of the crowd.
Gripping, immersive and grounded in ancient sources, A Day in the Life of a Gladiator illuminates the reality of Roman life and death in all its glory. This is history as it happened - not in the marble halls of emperors, but on the blood-darkened sand of the arena.
Previously published in hardback as Those Who Are About to Die.
80/20 Beliefs
Discover how changing a few core beliefs can transform your life and provide last happiness.
In his million-copy bestseller, THE 80/20 PRINCIPLE, Richard Koch showed readers how to take advantage of the simple fact that 80% of your results come from 20% of your efforts. In 80/20 BELIEFS, he shows how just a few core beliefs - often unconscious yet profoundly influential - shape our lives, happiness and success.
By identifying and examining the 'toxic' beliefs that cause unnecessary stress and shaping them into good beliefs that foster resilience and joy, we can enjoy a life of greater fulfilment.
Don't Call It Art
Throw out the rules and rediscover the joy of creating - from the bestselling author of Steal Like an Artist
Feeling burnt out, distracted, and out of fresh ideas? In every creative person's life, there are times when you lose the energy, joy, and freedom you had when you were first starting out. From the recent art school graduate to the retiree searching for their creative third act, we all need help returning to the excitement, the sense of discovery and the raw creativity of a child at play.
In Don't Call It Art, best-selling author Austin Kleon shares ten rejuvenating lessons he learned from being a studio assistant to the artists closest to his heart: his two young sons. This is a creative liberation handbook for looking at the world with fresh eyes, unlearning what you've learned and making new leaps in your life and work.
A Tisza áradása
A kötet Hann Endre ajánlásával jelenik meg.
Ez a könyv nem utólag magyaráz. Ez a könyv ott volt. 2024 februárjában egyetlen, akkor még értelmezhetetlen lépéssel indult az egész. Egy ismeretlen arc a képernyőn, egy mondat, ami más volt, mint a többi. Bojár Iván András, aki a Magyar Narancs című híres hetilap első főszerkesztője volt, végzettsége szerint művészettörténész, jelenleg ismert író és véleményformáló közéleti személyiség. Ösztönből fordult a klaviatúrához, ahogy évtizedek óta teszi, ha a történelem szaga érződik a levegőben. Nem hitt, nem remélt. Csak figyelt. Jegyzetelt. Mérlegelt. Túl sokszor látta már, hogyan fullad keserűségbe, hogyan bénul meg minden demokratikus kísérlet. De Magyar Péter, majd a nyomában felnövekedő Tisza nem állt meg. Hétről hétre, hónapról hónapra hömpölygött, és vitte magával az országot. Meg a szerzőt. Hűvös megfigyelőből előbb döbbent tanú lett, aztán dühös résztvevő, végül a rendszerváltás lelkes krónikása. A naplóval együtt változott ő is: a távolságtartásból hit lett, a kételyből sürgetés, a jegyzetelésből kiáltvány. Két éven át, napról napra követheti, hogyan reped meg egy betonnak hitt rendszer. Ott lesz a Kossuth téren, amikor először kimondják: győzhetünk. Ott lesz a vidéki roadshow-kon, ahol egy ország tanul meg újra remélni. Ott lesz a szerkesztőségben, a családi asztalnál, az éjszakai vitákban, ahol eldől, hogy ez most tényleg más lesz. És ott lesz azon a tavaszi estén, amikor a kivetítőn felizzik a mondat, amire 16 éve várunk: „Orbán Viktor gratulált Magyar Péternek”. Ez a könyv nem politológusi elemzés, nem memoár, nem történelemkönyv. Ez maga a történelem, ahogy történik. Nincs benne utólagos bölcsesség, nincs kozmetika. Ami bizonytalan volt, az a lapokon is bizonytalan. Ami felemelő volt, az ma is felemel. Újra élheti a pillanatot, amikor egy ország visszakapta a jövőjét. A TISZA ÁRADÁSA nem csak elmeséli a rendszerváltást. Belöki a közepébe, és amikor leteszi, már tudni fogja: 2026 áprilisa nem egy folyamat vége volt, hanem a kezdet
Masožravé rostliny
Kniha o masožravých rostlinách, jedné z nejzkoumanějších skupin, která je často pěstována entuziasty i univerzitami a zastoupena ve všech klimazónách světa, má dvě části: první je složena z kapitol o všech pěstovaných rodech, druhá sestává ze „zpráv“ o rodech nepěstovaných, o zvláštních nedořešených problémech a také o autorových dosud nepublikovaných pozorováních a drobných objevech. Publikace spojuje odborné a vědecké aspekty, které autor nashromáždil v rámci profesionální botaniky, s poznatky z jeho mnohaleté pěstitelské praxe během působení v botanické zahradě. Kniha je doplněna více než 600 fotografiemi.
The Next China is Still China
Both a revelatory, insight-filled playbook for doing business in China and a probing look at why the country, despite the challenges it faces, still possesses unrivaled prospects for growth and entrepreneurial opportunity-by two leaders who, over the course of decades, have taken turns helming McKinsey's China-based management consulting.
In just forty years, China has transformed from a closed economy into a global powerhouse. Riding the tailwinds of its massive labor supply, aggressive infrastructure investment, and ingrained work ethic, the nation became a haven of opportunity. However, more recently, shifting demographics, less torrid growth, and an increasingly complex geopolitical environment have caused some to wonder: Where lies the next China? The authors of this book have a bold and unequivocal answer: the next China is still China.
There is no substitute for the Chinese market. China accounts for a staggering 30% of global manufacturing and 18% of global GDP, surpassing the European Union and trailing only the United States. With nearly five million STEM graduates each year (more than the total number of US degree graduates across all fields!), China is well-positioned in an era of technological automation, artificial intelligence, and data-powered innovation. However, the strategies that once propelled businesses to success in China are no longer sufficient. A new playbook is needed.
The Next China Is Still China will answer a range of provocative questions, including:
* Will China with its aging population fall into a Japan-style stagnation, or can it maintain its superpower trajectory?
* What is exciting about the country's vaunted "China speed," and how can multinationals continue leveraging it for outsized profits?
* What is the key to pleasing China's "hyper-switching" consumers who have little brand loyalty?
* Amid rising nationalism and geopolitical risk, should global firms rethink their China presence or, instead, double down?
* As America's tech giants make massive investment in AI, can China's fast-adapting innovation ecosystem keep up?
The Next China Is Still China upends conventional wisdom, providing fresh actionable strategies for winning in the years ahead.
Rozšírte svoje vedomosti z nových oblastí ako ekonómia, manažment a marketing. Zaujímate sa o vesmír a jeho fungovanie, správanie živočíchov či históriu času? Správny smer do života a pozitívnu psychológiu prinesie motivačná literatúra. Knihy odborné - z oblasti práva, pedagogiky, sociológie či medicíny - ukrýva práve táto sekcia.
Kategória Odborná a populárno-náučná literatúra zahŕňa knihy a texty, ktoré poskytujú informácie a odborné znalosti v rôznych odboroch. Táto kategória sa líši od beletristickej literatúry a zameriava sa na vedomostný prínos.
Odborná literatúra obsahuje podrobné informácie, teórie a výskum v rôznych oblastiach ako veda, medicína, technológia, právo, ekonomika a psychológia. Populárno-náučná literatúra je prístupnejšia verejnosti a zaujímavo prezentuje tématické úseky, históriu, biografie a vedecké objavy.
Odborná a populárno-náučná literatúra je dôležitá pre vzdelávanie, osobnostný rozvoj a celoživotné učenie. Pomáha nám porozumieť svetu, objavovať nové perspektívy a zlepšiť naše schopnosti. Tieto diela od renomovaných autorov sú zdrojom inšpirácie a prínosov pre naše profesionálne a osobné životy.
K najznámejším autorom odbornej literatúry patria Stephen Hawking, Yuval Noah Harari, Malcolm Gladwell, Daniel Kahneman či zo slovenských autorov Roman Králik, či Vojtech Zamarovský.
