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Hacking The Human Mind


How did the world's best brands get so big? They had more than great products ? they hacked the human mind. This book reveals their secrets. Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks. What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here. And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for ? without them ever really knowing why.
U dodávateľa
23,95 €

Britské stíhačky druhé světové války


Kompletní encyklopedie stíhaček britského impéria za druhé světové války. Kniha z edice Encyklopedie vojenství je bohatá na barevné bokorysy, ilustrace a technické detaily. V červnu 1940 se zdálo, že je Luftwaffe neporazitelná. Německé bombardéry rozsévaly zkázu po západní Evropě a další na řadě byla Velká Británie. Královské letectvo se ale vzepřelo a nepřátelský příval zastavilo. Nesmrtelnou slávu si tehdy vydobyly spitfiry a hurricany, za pozornost ale stojí i řada dalších britských stíhaček, které se uplatnily v následujících letech, kdy se válka postupně přesunula nad Německo. Prozkoumejte s námi archaické dvouplošníky, jednomístné stroje, které Albionu umožnily vybojovat vzdušnou nadvládu, i skvělé dvoumístné letouny bojující hlavně v noci. A samozřejmě nechybí ani námořní stíhačky nebo první zástupci proudového věku. Uvnitř najdete 116 detailních bokorysů a ilustrací. Legendární Hurricane Od vítězství v bitvě o Británii po útoky na pozemní cíle v roli bitevníku Dvoumotoráky v boji Blenheimy, whirlwindy, beaufightery i nesmírně účinná mosquita dominující noční obloze Námořní letouny Upravené spitfiry, zakoupené wildcaty, kontroverzní corsairy a další ikonické stroje Nástup proudového věku Inovativní Gloster Meteor a de Havilland Vampire – konkurenti Messerschmittu Me 262 Součástí série: Encyklopedie vojenství Další knihy ze série: Německá letadla 1. světové války Německé tanky 2. světové války Německé stíhačky 2. světové války Bojiště Ukrajina Sovětské tanky 2. světové války Německé bombardéry 2. světové Americké tanky 2. světové Sovětská letadla 2. světová války Bitevní lodě 1. a 2. světové války
Na sklade 1Ks
15,55 €

Vědomí a realita, 2. vydání


Co je to vlastně vědomí a jaký má vztah k tělu? Renomovaný neurobiolog a profesor psychiatrie Jiří Horáček v rozhovoru s Danielou Drtinovou odhaluje fascinující fakta o lidské mysli. V jakém stavu je současná neurověda? Co se skrývá za duševními poruchami a jak je léčit? Dobrodružná cesta do nitra lidského vědomí vám představí tajemství mozku, možnosti využití psychedelik v léčbě a mnoho dalších témat včetně podstaty našeho vnímání smrti a času.
Na sklade 1Ks
16,99 €

Atlas Obscura: Přírodní divy


Naše planeta je plná fascinujících jevů, organismů a neuvěřitelných stvoření. Poznejte je v této monumentální publikaci, která obsahuje více než 500 výjimečných rostlin, živočichů a přírodních divů, doplněných o ilustrace a fotografie. Čeká vás cesta od nehostinných antarktických pouští přes bujné džungle až do oceánských hlubin i do srdce nejrušnějších měst. Ať už se vydáváte na dobrodružství z pohodlí domova, nebo plánujete vlastní expedici, atlas vám ukáže svět ve všech jeho barvách.
Na sklade 1Ks
62,90 €

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Poradca č. 3/2026 - Zákon o službách zamestnanosti - zákon s komentárom


Služby zamestnanosti tvoria základný nástroj štátu pri zabezpečovaní práva občanov na prístup k práci. Ich hlavným cieľom je podporovať zamestnanosť, znižovať nezamestnanosť a vytvárať rovnováhu medzi ponukou a dopytom na trhu práce. Služby zamestnanosti upravuje zákon č. 5/2004 Z. z. o službách zamestnanosti. Služby zamestnanosti sa zaoberajú podporou občanov na trhu práce. Dôležitou súčasťou služieb zamestnanosti je aj aktívna politika trhu práce – teda nástroje, ktoré pomáhajú občanom získať pracovné návyky a zamestnať sa, napríklad prostredníctvom rekvalifikácií, príspevkov na samostatnú zárobkovú činnosť či aktivačných prác. Služby zamestnanosti sa poskytujú nielen nezamestnaným občanom, ale aj zamestnávateľom, ktorí hľadajú pracovníkov. Štát tak plní úlohu sprostredkovateľa a partnera, ktorý prispieva k efektívnemu fungovaniu trhu práce. K akým zmenám dochádza s účinnosťou od 1. 9. 2025, sa dočítate v tomto čísle mesačníka. Titul obsahuje úplné znenie zákona po novelách s komentárom: Legislatíva Zákon o službách zamestnanosti – zákon s komentárom Cieľom novely zákona o službách zamestnanosti je úprava právneho rámca poskytovania služieb zamestnanosti úradom práce, sociálnych vecí a rodiny zabezpečením činností zameraných na vyhľadávanie pracovného miesta a ponuku vhodného zamestnania za účelom sprostredkovania zamestnania osobám, ktoré sú členom domácnosti, ktorej sa poskytuje pomoc v hmotnej núdzi. Zavádza sa úprava aktívnych opatrení na trhu práce za účelom zlepšenia a zefektívnenia integrácie najviac zraniteľných osôb na trh práce, najmä dlhodobo nezamestnaných a osôb s nízkou kvalifikáciou, podporou ich pracovného začleňovania, rozvojom sociálnych kompetencií a získavaním vedomostí a zručností potrebných pre trh práce. Novelou zákona sa zabezpečí aj zosúladenie právneho rámca najmä v oblasti aktívnych opatrení na trhu práce a podpory zamestnávania občanov so zdravotným postihnutím s aktuálnymi potrebami aplikačnej praxe za účelom zlepšenia ich efektívnosti a účinnosti.
Na sklade 2Ks
18,00 €

Press Start


FULLY ILLUSTRATED AND UPDATED - THE ULTIMATE GUIDE TO VIDEO GAMING HISTORY Pac-Man, Mario, Tomb Raider, The Sims, GTA, Minecraft, Fortnite... Video games are now one of the pillars of popular culture. This comprehensive, visually rich book chronicles the history of video games from their earliest roots in 1958 up to the present day, from simple pixels to the stunningly realistic visuals of modern blockbusters. Explore the evolution of the industry through the iconic artworks, stories, and characters that have defined gaming across generations. Rediscover the classics titles from Nintendo Switch's Animal Crossing and Zelda: Breath of the Wild, to Elden Ring and God of War on the Sony PlayStation 5, as well as a multitude of independent gems and record-breaking franchises. This newly updated edition highlights the standout games and key milestones over more than 50 years, diving into the creative and technological lore that have made video games what they are today. Filled with nostalgia, insights, and rich artwork, this book is a must-have for any video game fan, offering a captivating journey through the vibrant history of gaming and the titles that have captivated millions worldwide.
U dodávateľa
40,95 €

The Rise of the Railway


From the first steam trains to the high-speed bullet trains of today, Rise of the Railway tells the hidden stories of railway history - the inspired engineering, technical ingenuity, and sheer determination that forged the world's railways. Award-winning writer and broadcaster Christian Wolmar reveals how the railways were built not just on bold vision and technical expertise, but also on wild gambles and trial and error - and how the new era of trains brought about sweeping changes in the lives of people around the world. This book details the lives and work of railway pioneers such as George Stephenson and John Stevens, and it explores and maps famous railways such as the Trans-Siberian Railway and the Orient Express. Key technological innovations are explained with in-depth illustrations, while stunning photographs and paintings bring railway history to life on the page. Gripping eyewitness accounts describe the railways of the past through the eyes of people who were there. Packed with colourful stories, technical insights, and beautiful images, Rise of the Railway is the ultimate ride along the rails of history.
U dodávateľa
46,95 €

Black Box Thinking


What is the secret to success? Black Box Thinking. Ten years on from its original publication, Black Box Thinking remains a game-changing manifesto for success. In this special anniversary edition - featuring brand new material from Matthew Syed - his bold thesis that failure, far from being something to fear, is the secret to innovation and improvement feels more urgent than ever. Packed with gripping case studies, eye-opening research, and stories from elite sport, cutting-edge medicine, aviation, business, and beyond, Syed shows how the most progressive individuals and organizations treat mistakes not as threats, but as tools for growth. This is a book for anyone striving to do better. It will change how you think about failure - and show you how to turn it into success.
U dodávateľa
18,95 €

The Last Dynasty


A definitive and thrilling new account of the last great dynasty of ancient Egypt, from Alexander the Great to Cleopatra. When Alexander the Great arrived in Egypt, he overthrew the hated Persian overlords and was welcomed as a saviour. He repaid them by showing due reverence to their long-held traditions. After his death, as the Greek empire broke up and his closest advisers squabbled over the spoils, a Macedonian general named Ptolemy seized the Egyptian throne, ushering in a new dynasty that would last for 300 years. What followed was as dramatic and compelling as any period in Egyptian history. The unique blend of Greek and Egyptian cultures led to an unprecedented flowering of learning, as the new city of Alexandria became home to the Great Library, the largest in the ancient world, that attracted the brightest minds. Wars, incest, double-dealing, foreign empires and huge wealth all followed, but the rise of the Roman empire would eventually bring the Ptolemaic era crashing to a close. Helped by the latest archaeological discoveries and using original papyrus documents, Toby Wilkinson uncovers a story that can only now be fully told. From courtly life to the role of women, from international trade to the tensions between native Egyptians and incoming Greeks, all aspects of life are here. Filled with surprising insights, vivid descriptions and larger-than-life characters, and written in the author's compelling narrative style, The Last Dynasty will appeal to all lovers of history, archaeology, art and culture.
U dodávateľa
17,95 €

The Singularity is Nearer


In this visionary and fundamentally optimistic book, the legendary oracle of technological change explains how AI will transform our species beyond recognition. Within our lifetimes, we will be able to connect our brains directly with AI, enhancing our intelligence a millionfold and expanding our consciousness in ways we can barely imagine. This is the Singularity. Ray Kurzweil is one of the greatest inventors of our time with over 60 years' experience in the field of Artificial Intelligence. Dozens of his long-range predictions about the rise of the internet, AI and bioengineering have been borne out. Here Kurzweil explains how the Singularity will occur and what it will mean to live free from the limits of biology: What will we choose if our bodies need no longer define us? What new realms of beauty, connection and wonder might we inhabit? Who will we become if our minds can be stored and duplicated? Drawing on a lifetime's expertise, Kurzweil presents deeply reasoned answers to these questions and argues that we can and will transform life on earth profoundly for the better.
U dodávateľa
18,95 €

The Stuff of History


Too often history focuses on the tales of kings, or those (often men) who were given the credit for shaping our stories. Yet, what fascinates most are the figures who have passed through the cracks of history, people like: - The fourteen-year-old boy who lived undetected in the chimneys of Buckingham Palace - Archie Lee, the re-inventor of Santa Claus - The women at Playtex who helped put the first man on the moon - Unknown war hero Tommy Brown, whose extraordinary bravery helped the code breakers of Bletchley But it's not just forgotten heroes that you'll meet, this compendium also reveals the curious back stories behind everyday objects - the humble fork, the china cup, the real history of tea, and Queen Victoria's underwear - to name but a few. The Stuff of History is a thoughtful, entertaining and carefully curated miscellany of fascinating forgotten histories from Antiques Roadshow stalwart, and popular historian with a huge Instagram following, Steven Moore.
U dodávateľa
26,95 €

What Does Rain Smell Like?


Why doesn't rain fall all at once? Can technology change the track of a hurricane? What's the weather like on other planets? Meteorologists Simon King and Clare Nasir reveal the captivating ways the weather works, from exploring incredible weather phenomenon (how are rainbows formed?), expertly breaking down our knowledge of the elements (could we harness the power of lightning?) to explaining the significance of weather in history (has the weather ever started a war?) and discussing the future of weather (could climate modification save the planet?). In What Does Rain Smell Like? Simon and Clare uncover the thrilling science behind a subject that affects us all. They unearth and analyse all aspects of the weather and how it changes our lives through answering our most curious questions about the world around us.
U dodávateľa
17,95 €

The Art of Spending Money


The instant Sunday Times #1 bestseller and New York Times bestseller, from the author of The Psychology of Money and Same as Ever, with lessons on harnessing the power of money to live a happier life. Can money buy happiness? Yes. Can spending it make you happier? Absolutely. Yet, many of us struggle to unlock its full potential - either by spending on things that don't bring as much joy as they should, or by avoiding investments that would truly enhance our mental well-being. In The Art of Spending Money, award-winning and global bestselling author Morgan Housel offers a refreshingly practical approach to managing wealth while finding deeper meaning and contentment. Instead of cookie-cutter financial advice, Housel provides you with psychological tools to navigate your personal relationship between money and optimise for happiness. Discover why people often mistake envy for admiration, how to align your expectations with your income, and ways to invest in future happiness while avoiding regret. Learn about the dangers of social debt and embrace the radical idea that the fastest way to build wealth is by going slow. The Art of Spending Money delves into the complexities that surround money - envy, social aspirations, identity, and insecurity - crucial aspects often missed in traditional financial books. Armed with new insights into money and wealth, you'll learn to sidestep common spending traps, make smarter investing choices, and wield money to its fullest potential to enhance your enjoyment of life.
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24,95 €

The Heat and the Fury


In this ground-breaking book, environmental journalist, Peter Schwartzstein, takes the reader on the first on-the-ground exploration of climate change's contribution to global conflict. From the ravaged villages of Iraq, where ISIS has used drought as a recruiting tool and weapon of terror, to the pirate-ridden waters of Bangladesh - and drawing on more than a decade of reporting from dozens of countries - Schwartzstein writes about the unexpected ways in which climate change is feeding global unrest and conflict. Through the stories of the soldiers, farmers, spies and others affected around the world, he makes sense of a form of conflict that remains poorly understood, even as it devastates the lives of so many millions of people. While researching this book, Schwartzstein was chased by kidnappers, detained by police and told, in no uncertain terms, that he was no longer welcome in certain countries. Yet, as he recounts, these personal brushes with violence are simply a hint of the conflict simmering in our warming world. As Schwartztein's unparalleled reporting shows, there's nothing inevitable about climate violence. In fact, as he sets out, the same stresses that are pitching people against one another can even help bring them back together.
U dodávateľa
17,95 €

Bohové a bohyně starých Slovanů


Jaká měli staří Slované božstva? Byl zástup bohů a bohyň jednotný, nebo se na územích obývaných Slovany významně lišil? Jaké archeologické doklady pohanských božstev a jejich svatyň máme při pátrání k dispozici? A co vlastně znamenalo být Slovanem ve středověku? Tato populárně-naučná publikace představuje základní obrysy náboženské kultury starých Slovanů.
U dodávateľa
22,99 €

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Kultura středověké Evropy, 4. vydání


Obsáhlá publikace představuje jakousi plastickou mapu či průvodce dějinami středověké Evropy. Udivuje svou šíří záběru, sahající od politických událostí přes vývoj hospodářství a obchodu k dějinám mentality, myšlení a kultury. Jak a kde středověký člověk žil, čeho se bál, proti komu a proti čemu bojoval, o čem snil a v co doufal, kterými směry upíral své touhy i svou intelektuální potenci – tyto a mnohé další otázky jsou ve středu Le Goffovy pozornosti.
U dodávateľa
42,90 €

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Happy Sexy Millionaire


FROM THE SUNDAY TIMES BESTSELLING AUTHOR AND HOST OF THE DIARY OF A CEO PODCAST We are losing ourselves. We're chasing the wrong things, asking the wrong questions, and polluting our minds. It's time to stop, it's time to resist and it's time to rethink the fundamental social blueprint that our lives are built upon. 'As an 18-year-old, Black, broke, lonely, insecure, university drop-out from a bankrupt family, I wrote in my diary that I wanted to be a "Happy Sexy Millionaire" by the age of 25. By 25 I was a multi-millionaire having created a business worth over $300m dollars. Ironically, in achieving everything I set out to, I learnt that I was wrong about almost everything . . . The world had lied to me. It lied to me about how you attain fulfilment, love and success, why those things matter, and what those words actually mean.' In this book, Steven Bartlett dismantles the most popular, unaddressed lies about happiness that we've been led to believe. He exposes the source of these lies, examines the incentives that fuel them and replaces them with a practical set of scientifically proven and unconventional ideas that will help you to live a truly fulfilled life, a life full of the love you seek and the success you deserve.
U dodávateľa
15,95 €

Letter From Japan


In 2014, Marie Kondo became famous around the world, changed how we live, the relationship we have with the objects around us and taught us how to seek out the joy in our daily lives. Five years later, her Netflix TV show brought her teachings to an even wider audience and introduced to millions her captivating charm and serene presence. And now, another five years have passed and it's time for more surprises and more ground to be broken. From the time Life-Changing Magic first launched and all through the years that followed, the most compelling questions and keenest interest, from media and readers alike all around the globe were grounded in one key reality: Marie Kondo's Japanese perspective. Readers and viewers were fascinated by what they learned of Marie's upbringing, her family, her early professional career and her experiences with Shintoism. So much has changed in the world in the last decade but one constant is that the fascination with Japan is on the rise. The more people learn about Japanese culture the more entranced they become with how Japanese people often combine an ultra-modern lifestyle with a deep respect for ancient customs and traditions on every level. Finally, in Marie Kondo, we have an authentic, world-famous communicator and guide inviting us in, illuminating ancient ways of thinking and how they apply to modern lives around the globe. Letter from Japan is an invitation to explore into customs and traditions, and how these ways of thinking have informed Marie's life and her famous life-changing tidying method.
U dodávateľa
23,95 €

More and More and More


A radical new history of energy and humanity's insatiable need for resources that will change the way we talk about climate change *Winner of a Nouvel Observateur Award, a Fondation pour l'écologie politique Award, the Prix du jury Turgot and the Prix du Sénat du livre d'histoire 2025* *Selected as an Economist and Financial Times Book of the Year* It has become habitual to think of our relationship with energy as one of transition: with wood superseded by coal, coal by oil, oil by nuclear and then at some future point all replaced by green sources. Jean-Baptiste Fressoz's devastating but unnervingly entertaining book shows what an extraordinary delusion this is. Far from the industrial era passing through a series of transformations, each new phase has in practice remained almost wholly entangled with the previous one. Indeed the very idea of transition turns out to be untrue. The author shares the same acute anxiety about the need for a green transition as the rest of us, but shows how, disastrously, our industrial history has in fact been based on symbiosis, with each major energy source feeding off the others. Using a fascinating array of examples, Fressoz describes how we have gorged on all forms of energy - with whole forests needed to prop up coal mines, coal remaining central to the creation of innumerable new products and oil still central to our lives. The world now burns more wood and coal than ever before. This book reveals an uncomfortable truth: 'transition' was originally itself promoted by energy companies, not as a genuine plan, but as a means to put off any meaningful change. More and More and More forces its readers to understand the modern world in all its voracious reality, and the true nature of the challenges heading our way.
U dodávateľa
15,95 €

Rozšírte svoje vedomosti z nových oblastí ako ekonómia, manažment a marketing. Zaujímate sa o vesmír a jeho fungovanie, správanie živočíchov či históriu času? Správny smer do života a pozitívnu psychológiu prinesie motivačná literatúra. Knihy odborné - z oblasti práva, pedagogiky, sociológie či medicíny - ukrýva práve táto sekcia.

Kategória Odborná a populárno-náučná literatúra zahŕňa knihy a texty, ktoré poskytujú informácie a odborné znalosti v rôznych odboroch. Táto kategória sa líši od beletristickej literatúry a zameriava sa na vedomostný prínos.

Odborná literatúra obsahuje podrobné informácie, teórie a výskum v rôznych oblastiach ako veda, medicína, technológia, právo, ekonomika a psychológia. Populárno-náučná literatúra je prístupnejšia verejnosti a zaujímavo prezentuje tématické úseky, históriu, biografie a vedecké objavy.

Odborná a populárno-náučná literatúra je dôležitá pre vzdelávanie, osobnostný rozvoj a celoživotné učenie. Pomáha nám porozumieť svetu, objavovať nové perspektívy a zlepšiť naše schopnosti. Tieto diela od renomovaných autorov sú zdrojom inšpirácie a prínosov pre naše profesionálne a osobné životy.

K najznámejším autorom odbornej literatúry patria Stephen Hawking, Yuval Noah Harari, Malcolm Gladwell, Daniel Kahneman či zo slovenských autorov Roman Králik, či Vojtech Zamarovský.