Najnovšie - Ekonómia, manažment, marketing strana 131 z 177
Ekonómia, Ekonomika 
Manažment 
Podnikanie, obchod, predaj 
Marketing, reklama, žurnalistika 
Dane, účtovníctvo 
Financie, finančný trh, investovanie 
Personalistika 
Bankovníctvo, poisťovníctvo 
Ekonómia, manažment - ostatné
zobraziť:
Left Behind
The world-renowned economist offers a ground-breaking new vision for inclusive prosperity
Left behind places can be found in prosperous countries—from South Yorkshire, integral to the industrial revolution and now England’s poorest county, to Barranquilla, once Colombia’s portal to the Caribbean and now struggling. More alarmingly, the poorest countries in the world are diverging further from the rest of humanity than they were at the start of this century. Why have these places fallen behind? And what can we do about it?
World-renowned development economist Paul Collier has spent his life working in neglected communities. In this book he offers his candid diagnosis of why some regions and countries are failing, and a new vision for how they can catch up. Collier lays the blame for widening inequality on stale economic orthodoxies that prioritize market forces to revive left behind regions, and on the arrogant, hands-off and one-size fits all approach of centralized bureaucracies like the UK Treasury. As a result, Collier argues, the UK has become the most unequal and unfair society in the western world.
Yet the core message of Left Behind is hopeful: bringing together encouraging case studies of recovery from around the world, Collier shows how renewal is achievable through a combination of collective learning, moral leadership and local agency. With keen insight, he draws lessons from such seemingly disparate fields as behavioural psychology, evolutionary biology and moral philosophy to share a bold, galvanizing vision for a more inclusive, prosperous world.
Vypredané
32,95 €
Poradca 1/2025 - Zákon o dani z pridanej hodnoty s komentárom
DPH prináša množstvo opatrení, ktoré pomôžu podnikateľom a odbúrajú im časť byrokracie. Novela zákona o DPH prináša zmeny, z ktorých väčšina vstúpi do účinnosti až 1. 1. 2026. V zákone o DPH sa zavádza osobitná úprava pre malý podnik zahraničnej osoby, ktorá ustanovuje podmienky a práva a povinnosti súvisiace s uplatňovaním oslobodenia ekonomickej činnosti malého podniku neusadeného v tuzemsku od dane, ako aj osobitnú úpravu pre malý podnik tuzemskej osoby, v ktorej sa ustanovia pravidlá pre uplatňovanie oslobodenia od dane ekonomickej činnosti tuzemskej zdaniteľnej osoby v inom členskom štáte. Všetky zmeny sú obsahom nového znenia komentára k tomuto zákonu.
Titul obsahuje úplné znenie zákona po novelách s komentárom:
Legislatíva
Zákon o dani z pridanej hodnoty s komentárom
Novela zákona o DPH priniesla mnoho zmien, ktoré budú vstupovať do platnosti postupne, a to odo dňa vyhlásenia až do 1. 1. 2026 (1. 7. 2024, 1. 1. 2025 a od 1. 7. 2025). Medzi najdôležitejšie zmeny patria zmeny v registrácii pre DPH podľa § 4, zmeny v registrácii pre DPH zahraničných osôb podľa § 5, zmeny v mieste dodania služieb podľa § 16 ods. 3, zmeny pri oneskorenej registrácii a odpočte dane pri registrácii podľa § 55, samozdanenie pri dovoze tovaru podľa § 84a, zníženie limitu pre možnosť vystaviť zjednodušenú faktúru z 1 000, resp. 1 600 eur na 400 eur, úpravu limitu pri žiadosti o zrušenie registrácie, kde sa po novom nesmie presiahnuť v predchádzajúcom kalendárnom roku suma 50 000 eur, zavedenie definície malého podniku, ktorá má zjednodušiť dodávky do členských štátov EÚ, úpravu vymedzenia lehoty pri oprave odpočítanej dane pri záväzkoch po splatnosti, a to z „uplynulo 100 dní“ na „nastal 101. deň“. Všetky zmeny ovplyvnia celú podnikateľskú spoločnosť.
Irracionális Marketing
Gondolkodtál már azon, hogy az egyiknek miért sikerül, míg a másiknak meg nem?
Látszólag hasonló képességekkel és háttérrel rendelkező emberek akár teljesen más utat járnak be az életben, attól függően, hogy milyen lenyomatok vannak a tudatalattijukban. Ezen lenyomatok egy részét örökölték, másik részét a környezetükből vették át, harmadrészt az őket ért hatások alapján alakultak ki és váltak belőlük hiedelemek és viselkedésminták.
Az Irracionális Marketing az a könyv, ami betekintést nyújt a vállalkozók pszichológiájába.
Egy forradalmi könyv, ami bemutatja, hogyan hatnak a viselkedésminták és traumák a vállalkozásunkra és a karrierünkre.
Az örökölt, felvett és kialakult hiedelmek, traumák és viselkedésminták meghatározzák az életünk minőségét, ahogy a karrierünket is.
Ahogy azt is, hogy milyen könnyedén, milyen módon vagy felfogásban tudjuk megteremteni életünk alapjait adó hivatásunkat és az ehhez kapcsolódó anyagi biztonságot. Ezek azok a tényezők, amik eldöntik életünk minőségét.
A szerző saját élményei, felismerései és példái alapján nyújt betekintést a tudatalattink működésébe a karrier területén. Rendszerezi, összefoglalja és gyakorlatokkal végigvezet minket a változás útján, hogy megleljük a saját válaszainkat, és könnyebben elinduljunk a nekünk szánt úton.
Designing Brand Identity, 6th edition
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.
It’s harder than ever to be the brand of choice?in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes.
The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives.
Organized into three sections?brand fundamentals, process basics, and case studies?this revised edition includes:
- Over 100 branding subjects, checklists, tools, and diagrams
- More than 50 all-new case studies that describe goals, process, strategy, solutions, and results
- New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing
- Additional examples of the best/most important branding and design work of the past few years
- Over 700 illustrations of brand touchpoints
- More than 400 quotes from branding experts, CEOs, and design gurus
Whether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
How to Think Like an Economist : The Great Economists Who Shaped the World and What We Can Learn From Them Today
An entertaining collection of biographical portraits of history's most influential and inspiring economists from Aristotle to Keynes, and Karl Marx to Friedrich Hayek and what they can teach us about the world today. We all live in the economy, whether we know it or not. The current cost-of-living crisis is an economic problem. Brexit might be a political project, but it has already changed how much money we have to spend and which products we can buy.
Climate change may seem to be an ecological, or a social, or a technological problem, but it is also an economic problem, because its solution will transform the structure of the global economy. This book provides a readable and entertaining guide to the great thinkers who help us understand how economics works. It looks at how Aristotle invented the household budget, why Adam Smith wanted to abolish rent, and how modern Nobel prize winners shape the world around us.
From the Greeks and Romans to the thinkers behind Enron and the financial crash of 2008, this is the ultimate guide to the greatest economists of the human age, and what their extraordinary thinking can teach us about how to see the world. Mochrie explores how the largely Western, White and male dominated field of economics is beginning to diversify, and shows how the great ideas of complex economics can be applied to our day-to-day existence.
Vypredané
19,95 €
The Road to Freedom
A major reappraisal, by the Nobel-prizewinning economist, of the relationship between capitalism and freedom
Despite its manifest failures, the narrative of neoliberalism retains its grip on the public mind and the policies of governments all over the world. By this narrative, less regulation and more ‘animal spirits’ capitalism produces not only greater prosperity, but more freedom for individuals in society - and is therefore morally better.
But, in The Road to Freedom Stiglitz asks, whose freedom are we – should we be – thinking about? What happens when one person’s freedom comes at the expense of another’s? Should the freedoms of corporations be allowed to impinge upon those of individuals in the ways they now do?
Taking on giants of neoliberalism such as Hayek and Friedman and examining how public opinion is formed, Stiglitz reclaims the language of freedom from the right to show that far from ‘free’ – unregulated – markets promoting growth and enterprise, they in fact reduce it, lessening economic opportunities for majorities and siphoning wealth from the many to the few – both individuals and countries. He shows how neoliberal economics and its implied moral system have impacted our legal and social freedoms in surprising ways, from property and intellectual rights, to education and social media.
Stiglitz’s eye, as always, is on how we might create the true human flourishing which should be the great aim of our economic and social system, and offers an alternative to that prevailing today. The Road to Freedom offers a powerful re-evaluation of democracy, economics and what constitutes a good society—and provides a roadmap of how we might achieve it.
Making Sense of Chaos
We live in an age of increasing complexity, where accelerating technology and global interconnection hold more promise – and more peril – than any other time in human history. As well as financial crises, issues around climate change, automation, growing inequality and polarization are all rooted in the economy, yet standard economic predictions fail us.
Many books have been written about Doyne Farmer and his pioneering work in chaos and complexity theory. Making Sense of Chaos is the first in his own words, presenting a manifesto for doing economics better. In a tale of science and ideas, Farmer fuses his profound knowledge with stories from his life to explain how to harness a scientific revolution to address the economic conundrums facing society.
Using big data and ever more powerful computers, we can for the first time apply complex systems science to economic activity, building realistic models of the global economy. The resulting simulations and the emergent behaviour we observe form the cornerstone of complexity economics. This new science, Farmer shows, will allow us to test ideas and make significantly better economic predictions – and, ultimately, create a better world.
Vypredané
32,95 €
Consumer Behavior, Global Edition
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.
Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
Vypredané
151,00 €
Growth
A revelatory account of the past, present, and future of economic growth - and how we should rethink it
Over the past two centuries, economic growth has freed billions from poverty and made our lives far healthier and longer. As a result, the unfettered pursuit of growth defines economic life around the world. Yet this prosperity has come at an enormous price: deepening inequalities, destabilizing technologies, environmental destruction and climate change.
Resolving this growth dilemma, best-selling economist Daniel Susskind argues, is the urgent task of our age. For many, in our era of sluggish productivity, the worry is slowing growth—in the UK, Europe, China and elsewhere—and reversing this stagnation is the goal of every politician. Others understandably claim, given its social and environmental costs, that the only way forward is through 'degrowth', deliberating shrinking our economies.
At this time of uncertainty about growth and its value, Susskind has written an essential reckoning. In a sweeping analysis full of historical insight, he explores what really drives growth, offering original ideas for combatting our economic slowdown. He argues that we cannot abandon growth but shows instead how we can redirect it, making it better reflect what we truly value.
Lucid, thought-provoking and brilliantly researched, Growth: A Reckoning is a vital guide to one of our greatest challenges.
Vypredané
32,95 €
The Longevity Imperative
A leading expert on longevity calls for a revolution in the way we think about health, ageing, and the future . . .
The last century saw a revolution in life expectancy.
Whether you are male or female, born in the global south or north, the chances are that you can expect to live much longer than previous generations. But instead of seeing this as a precious gift of extra life, we see it as a burden, with ageing populations dogged by infirmity, dependent on an ever-decreasing number of young people to support them.
Andrew Scott argues it doesn't have to be like that. Our longer lives can be a source of hope and fulfilment if we seize the opportunity to pursue the evergreen agenda, one in which we pursue a sustainable lifestyle both for ourselves as individuals - investing in our finances, health, skills and relationships to support a longer life - and for the planet.
Vypredané
21,95 €
Vulture Capitalism: Corporate Crimes, Backdoor Bailouts and the Death of Freedom
Everything you know about capitalism is wrong.Free markets aren't really free. Record corporate profits don't trickle down to everyone else. And we aren't empowered to make our own choices - they're made for us every day. In Vulture Capitalism, acclaimed journalist Grace Blakeley takes on the world's most powerful corporations by showing how the causes of our modern crisis are the intended result of our capitalist system. It's not broken, it's working exactly as planned. From Amazon to Boeing, Henry Ford to Richard Nixon, Blakeley shows us exactly where late-stage capitalism has gone wrong.Searing, explosive and timely, Vulture Capitalism is the book you need to understand what is happening in the world around you - and what you can do to change it.
Full of explosive examples and eye-opening original research, young thinker Grace Blakeley gives us a fresh look at the problems of our late stage capitalism crisis - and gives us the keys to stop it.
Vypredané
21,95 €
The Price is Wrong: Why Capitalism Wont Save the Planet
Why the market will never solve the Climate Crisis.
What if our understanding of capitalism and climate is back to front? What if the problem is not that transitioning to renewables is too expensive, but that saving the planet is not sufficiently profitable?
This is Brett Christophers' claim. The global economy is moving too slowly toward sustainability because the return on green investment is too low.
Today's consensus is that the key to curbing climate change is to produce green electricity and electrify everything possible. The main economic barrier in that project has seemingly been removed. But while prices of solar and wind power have tumbled, the golden era of renewables has yet to materialize.
The problem is that investment is driven by profit, not price, and operating solar and wind farms remains a marginal business, dependent everywhere on the state's financial support.
We cannot expect markets and the private sector to solve the climate crisis while the profits that are their lifeblood remain unappetizing. But there is an alternative to providing surrogate green profits through subsidies: to take energy out of the private sector's hands.
An essential intervention, The Price Is Wrong is as politically far-reaching as it is factually illuminating.
Vypredané
29,95 €
Transformed
Help transform your business and innovate like the world's top tech companies!
In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the product model.
Yet, the most common question after reading INSPIRED and EMPOWERED has been: "Yes, we want to work this way, but the way we work today is so different, and so deeply ingrained, is it even possible for a company like ours to transform to the product model?"
TRANSFORMED was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.
TRANSFORMED has three big goals:
First, the book will educate you with a deep understanding of the product operating model, and what it means to work that way.
Second, the book will convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model.
Third, the book will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform.
TRANSFORMED is written for those driving change, including the senior company leaders-starting with the CEO-as well as the senior executives and stakeholders who need to collaborate with the product teams, the product leaders, the members of the product teams, and all those who either support or depend on these product teams.
Written by best-selling author Marty Cagan and his partners at the Silicon Valley Product Group, TRANSFORMED is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.
Vypredané
35,95 €
Mzdárske zákony 2024
Mzdárske zákony 2023 obsahuje okrem zákonov aj rozsiahly komentár k legislatívnym zmenám od RNDr. Jozefa Mihála a zoznam mzdových veličín pre rok 2023. Zákony: Zákon o dani z príjmov, Zákon o sociálnom poistení , Zákon o zdravotnom poistení, Zákon o sociálnom fonde, Zákonník práce, Zákon o nelegálnej práci, Zákon o cestovných náhradách, Zákon o minimálnej mzde.
Daňové zákony 2024 pre účtovníkov
Daňové zákony pre účtovníkov 2023 v kvalitnom časopiseckom prevedení obsahuje daňové a účtovné zákony. Ročenka prináša aj rešerš zmien v dani z príjmov, DPH, Zákone o účtovníctve a Daňovom poriadku. Daňové zákony: Zákon o dani z príjmov, Zákon o dani z pridanej hodnoty, Daňový poriadok , Zákon o dani z motorových vozidiel, Zákon o cestovných náhradách ÚČTOVNÉ ZÁKONY: Zákon o účtovníctve, Postupy účtovania v podvojnom účtovníctve, Postupy účtovania v jednoduchom účtovníctve, Opatrenia o zostavení účtovnej závierky pre mikro, malé, veľké účtovné jednotky a subjekty verejného záujmu.
The Happy Index
Discover the secrets of upside-down management and doing the right thing with James Timpson's The Happy Index.
With over 2,000 locations across the UK and overseeing multiple operations daily for the past two decades, it's fair to say that the CEO of the family-owned Timpson business knows a thing or two about running a successful company.
What makes James Timpson's approach to collaboration, profit and success is simple: let the people you hire run your business.
That might seem like a simple concept to a CEO, manager or director but if you think about the hundreds of meetings, hours lost from your day by responding to emails, signing off on projects and more, you will notice that you are still working in a traditional, top-down mindset. Doing this means the team you work with only see themselves as a cog in the machine instead of the trusted, valued colleagues that they are.
The Happy Index is structured into lessons that will equip you and the people you work with, with the tools and tactics to re-evaluate the ways you manage your business. Offering insight into the ways in which James has overseen the family business, he firmly believes that you will see the benefits of working with an upside-down mindset, not only for financial success but also your team's wellbeing and happiness.
Really, though, it's easy. Turn up on time. Trust your team. Do your work.
Vypredané
19,95 €
The Friction Project
The definitive guide to eliminating the forces that make it harder, more complicated, or downright impossible to get things done in organizations. Find out why Adam Grant says "If every leader took the ideas in this book seriously, the world would be a less miserable, more productive place."
Every organization is plagued by destructive friction. Yet some forms of friction are incredibly useful, and leaders who attempt to improve workplace efficiency often make things even worse. Drawing from seven years of hands-on research, The Friction Project by bestselling authors Robert I. Sutton and Huggy Rao teaches readers how to become "friction fixers."
Sutton and Rao kick off the book by unpacking how skilled friction fixers think and act like trustees of others' time. They provide friction forensics to help readers identify where to avert and repair bad organizational friction and where to maintain and inject good friction. Then their help pyramid shows how friction fixers do their work, from reframing friction troubles they can't fix right now, so they feel less threatening, to designing and repairing organizations. The heart of the book digs into the causes and solutions for five of the most common and damaging friction troubles: oblivious leaders, addition sickness, broken connections, jargon monoxide, and fast and frenzied people and teams.
Sound familiar? Sutton and Rao are here to help. They wrap things up with lessons for leading your own friction project, including linking little things to big things; the power of civility, caring, and love for propelling designs and repairs; and embracing the mess that is an inevitable part of the process (while still trying to clean it up).
Sadzobník pre navrhovanie ponukových cien projektových prác a inžinierskych činností 2024
Sadzobník UNIKA pre rok 2024 obsahuje odporúčané minimálne a maximálne ceny projektových prác a inžinierskych činností určené algoritmicky v závislosti od náročnosti kategórie a pásma, do ktorého je stavba zaradená, v závislosti od aktuálneho rozpočtového nákladu stavby.
Pri úprave cien v sadzobníku pre rok 2024 bol zohľadnený pohyb cien stavebných prác od posledného vydania sadzobníka 2023. Vydanie sadzobníka obsahuje tiež nové odporúčané hodinové sadzby pre projektové práce.
Zásady percentuálneho rozdelenia ceny projektových prác a inžinierskych činností ako aj percentuálne rozdelenie ceny do jednotlivých fáz týchto činností zostávajú bez zmien.
Sadzobník bude vhodnou pomôckou pri vypracovaní návrhov ponukových cien projektových prác a inžinierskych činností, na základe ktorých sa dohodne cena podľa ustanovení zákona č. 18/1996 Z. z. o cenách v znení neskorších zmien a doplnkov a v prípade verejného obstarávania aj podľa zákona č. 343/2015 Z. z. o verejnom obstarávaní v platnom znení.
Literatúra v kategórii Ekonómia, manažment, marketing ponúka bohatý výber kníh, ktoré sa zaoberajú rôznymi aspektmi ekonomiky a riadenia organizácií. Táto kategória je určená pre tých, ktorí majú záujem o širší pohľad na ekonomické a manažérske témy.
Literatúra v tejto kategórii sa venuje rôznym aspektom ekonomických systémov, makroekonomickým a mikroekonomickým analýzam, ekonomickým teóriám a modelom. Zároveň skúma rôzne stratégie riadenia a vedenia organizácií, ako aj inovácie a transformácie v podnikovom prostredí.
V tejto kategórii nájdete literatúru zameranú na podnikanie, medzinárodný obchod, inovácie, ekonomickú politiku, udržateľný rozvoj, logistiku a mnoho ďalších tém. Tieto knihy a časopisy poskytujú teoretické poznatky, empirické štúdie a praktické príklady, aby čitatelia získali ucelený prehľad o ekonomických a manažérskych problémoch a možnostiach.
Vzdelávajte sa v kategóriách ekonómia a ekonomika, dane a účtovníctvo, financie, finančný trh, investovanie, bankovníctvo a poisťovníctvo, manažment, marketing, reklama, žurnalistika, podnikanie a obchod a personalistika.
